Samsung Display today announced plans to boost sales of its QD-OLED for monitors to popularize this cutting-edge, self-emitting display technology. The company expects shipments of QD-OLED for monitors to grow more than 50% this year compared to last year's shipments of 1.43 million units, and is ramping up its supply to meet high consumer demand.

According to the market research firm Omdia, OLED panel monitor shipments have experienced significant growth over the past few years: 8,300 units in 2021, 160,000 units in 2022, and 820,000 units in 2023, reflecting an almost 300% annual increase from 2021 to 2024. This data highlights a rapid shift from Liquid Crystal Display (LCD) to OLED technology, largely driven by the adoption of QD-OLED. Last year, Samsung Display held a commanding 71.2% share of the OLED panels for monitors according to Omdia."The technological shift from LCD to OLED in the monitor market is expected to accelerate further, driven by the differentiated image quality and technological superiority demonstrated by QD-OLED," said Brad Jung, Vice President and Head of the Large Display Marketing Team at Samsung Display. "We will introduce various innovations and products to meet the expectations of our customers as quickly as possible."

In 2025, Samsung Display aims to reinforce its technological leadership by unveiling new products with exceptional features. Earlier this year, the company launched a 27-inch UHD (3840x2160) monitor and is now ramping up production to meet stronger-than-expected consumer demand. This model stands out for its exceptional image clarity, boasting a pixel density exceeding 160 PPI, the highest among 27-inch self-emissive OLED gaming monitors. While resolution simply indicates the number of pixels on a display, pixel density measures how closely those pixels are packed, providing a clearer measure of image quality.

The 27-inch QHD (2560x1440) product, scheduled for release in the first half of 2025, is anticipated to be a 'game changer' in the premium monitor market. Supporting a refresh rate of 500 Hz, the highest among current self-emissive monitors, this product is designed to deliver ultra-smooth visuals. Coupled with the fast response time of approximately 0.03 ms inherent in self-emissive displays, it ensures seamless and natural screen transitions.

Samsung Display plans to strategically expand its product lineup in both consumer and business sectors to meet high market demand and enhance its market influence. For the gaming lineup, the company plans to enter the mid-to-low price range in addition to its existing high-end offerings. Samsung Display is also preparing a diverse range of B2C products designed to meet varied consumer needs, from engaging with media such as films to performing work tasks. In the B2B domain, Samsung Display is expanding its influence across various industries, including broadcasting, film production, healthcare, architecture, graphic design and finance. The company is actively engaging with key clients to finalize the timing of product launches in these sectors.