Friday, October 19th 2007
Halo 3 Blamed for Poor Movie Attendance
Most movies that come out in America target a very slim demographic: the 18-34 year old male. However, Hollywood is facing one of the weakest box office performances on record. Instead of looking at the movies in circulation or in production, they are very quick to blame Halo 3, which also targets the 18-34 year old male demographic. "The Heartbreak Kid" is a fine example of this, according to Hollywood. Initial estimates hoped that this movie would make $25 million on the opening weekend, but in reality, it hardly made over $14 million. This is absolutely paltry compared to Halo 3 sales, which were $300 million in the first week. While "The Heartbreak Kid" may have gotten relatively mediocre ratings, Hollywood would much rather blame the extreme success of Halo 3 than look inwards and wonder whether or not people really want to see movies like "The Heartbreak Kid".
Source:
DailyTech
27 Comments on Halo 3 Blamed for Poor Movie Attendance
It's easier to just wait the 2.5-3 months from the initial release date for the movie to be out on DVD, and then spend $5 to rent it. At least watching it at home, you can pause the movie if you've got to go hit the bathrooom or whatever . . .