Saturday, December 8th 2007
Nintendo Cuts Wii Advertising
Nintendo has decided to pull some of its adverts for the Wii after finding that the Christmas demand for the console is already too high for the company to cope with. In the UK, Nintendo has decided to replace the planned advertising campaign for the Wii with more Nintendo DS adverts, saying:
Source:
Marketing Week
We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand.This news comes following numerous shortages of the console despite the fact that Nintendo has increased its production to 1.8 million units per month. Nintendo also commented that the adverts it was planning for the Christmas build-up are not seasonally themed, so it should be able to use them during the start of 2008 instead.
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