Friday, December 28th 2007

NVIDIA Asks Card Makers to Reduce Manufacturing Costs of 8800 GT Cards

NVIDIA recently contacted its graphics card partners asking them to reduce the number PCB board layers used in GeForce 8800 GT-based graphics cards from ten to six in order to reduce manufacturing costs and so lower the card's ASP (average selling price) in the market. The redesign would allow the NVIDIA cards to compete in terms of pricing with AMD's Radeon HD 3800 series products. Although the Radeon HD 3800 series was launched three weeks later than the GeForce 8800 GT, Radeon 3800 demand has started to pick up, bringing the market shares of NVIDIA and AMD from 90% and 10%, originally, to 70% and 30%. If the PCB layers are reduced from ten to six, graphics card makers are expected to save more than US$10 for each card, which would allow the NVIDIA products to go into price competition with those of AMD. Despite the cost benefits, some graphics card makers are unhappy with NVIDIA's suggestion, pointing out that the chip maker is in effect asking them to do the job of improving the price/performance ratio of its products, while preserving its own profit margins. NVIDIA responded in saying that the redesign is only a suggestion which it believes is the best solution to meet the current market conditions. Card makers will not be forced to implement the change, the company stressed.
Source: DigiTimes
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61 Comments on NVIDIA Asks Card Makers to Reduce Manufacturing Costs of 8800 GT Cards

#51
ShadowFold
jydieWell, it is good to read possitive news about ATI/AMD. :) Those people that shot down ATI for giving up on the high end card and instead focusing on the more "affordable" price range might finally see the light. This also points out how competition is good for BOTH Nvidia and ATI fans.

Did ATI seriously only have a 10% market share before the 3800 series was released? I had no idea things were THAT bad for them. :eek: These new cards really helped them out a lot.
I know like 4 people in my small little town in nebraska that got a HD 3800 series card :laugh:

Dont worry ATi will dominate the highend area with there HD 3870X2 and HD 3850X2 series :rockout: im gonna get a HD 3850X2 and do tri crossfire when I get my :respect:790FX board
Posted on Reply
#52
trog100
now assuming ati are making money this is all good for us lot.. ati are forcing nvidia to drop their prices.. which means nvidia have to cut costs to keep making the same profits..

once u accept the fact the 8800gt was never intended to sell at the price ati are forcing it to sell at its all clear enough..

i dont suppose such news was meant for public consumption thow..

but the only real news is the stuff u aint supposed to hear.. the rest is public management..

trog
Posted on Reply
#53
trog100
ShadowFoldI know like 4 people in my small little town in nebraska that got a HD 3800 series card :laugh:

Dont worry ATi will dominate the highend area with there HD 3870X2 and HD 3850X2 series :rockout: im gonna get a HD 3850X2 and do tri crossfire when I get my :respect:790FX board
and again ati will lead and nvidia react.. they can copy the idea easy.. but they wont like doing it at ati prices.. u will see 8800gt x 2..

trog
Posted on Reply
#54
Ravenas
If manufacturs did reduce the cost of the GT cards I would buy one, but untill then I'll save my money.:toast:
Posted on Reply
#55
imperialreign
hmmm . . . possibly the first panic (re)action from nVidia that might cause them to slip-up?



. . . hmmm . . .
Posted on Reply
#56
Aguiar
As soon ATI begin to take some share of the market...Nvidia start to "lower" the prices...So if we "help" ATI , buiyng theyre stuff , means the final consumer benefits from that...Let´s contribute for restarting the "war" bettwin them and all will win...:toast:
Posted on Reply
#57
btarunr
Editor & Senior Moderator
Good point though I wouldn't buy an inferior product for the sake of some companies' war. We have to look for VFM: More you get for what you pay.

But I have to admit, the HD3000 series so far has been a huge success and ATI was able to cash in on the segment of buyers ($169 ~ $269) better than NVidia did, at least this X-mas shopping season.
Posted on Reply
#58
OnBoard
Don't know what's NVIDIA up to, as these cards compeate much better with HD38x0 series, no need to do anything about 8800GT (other than produse more!):

NVIDIA GeForce 8800GS 192-bit 384MB and 768MB First Look
forums.techpowerup.com/showthread.php?t=48223
Posted on Reply
#59
Mussels
Freshwater Moderator
OnBoardDon't know what's NVIDIA up to, as these cards compeate much better with HD38x0 series, no need to do anything about 8800GT (other than produse more!):

NVIDIA GeForce 8800GS 192-bit 384MB and 768MB First Look
forums.techpowerup.com/showthread.php?t=48223
if they're cheaper, they will produce more. :D
Posted on Reply
#60
jpierce55
Less layers does not mean more heat, but means more heat will be transfered. Capacitors and resistors break down from heat. This could mean a card that does not last as long, esp. since these cards already run hot.
Posted on Reply
#61
Mussels
Freshwater Moderator
jpierce55Less layers does not mean more heat, but means more heat will be transfered. Capacitors and resistors break down from heat. This could mean a card that does not last as long, esp. since these cards already run hot.
rational argument. If they fix the stock cooler, it wont be a problem (trust me, you can run a GT passive.. the stock coolers simply suck)
Posted on Reply
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