Friday, December 28th 2007
NVIDIA Asks Card Makers to Reduce Manufacturing Costs of 8800 GT Cards
NVIDIA recently contacted its graphics card partners asking them to reduce the number PCB board layers used in GeForce 8800 GT-based graphics cards from ten to six in order to reduce manufacturing costs and so lower the card's ASP (average selling price) in the market. The redesign would allow the NVIDIA cards to compete in terms of pricing with AMD's Radeon HD 3800 series products. Although the Radeon HD 3800 series was launched three weeks later than the GeForce 8800 GT, Radeon 3800 demand has started to pick up, bringing the market shares of NVIDIA and AMD from 90% and 10%, originally, to 70% and 30%. If the PCB layers are reduced from ten to six, graphics card makers are expected to save more than US$10 for each card, which would allow the NVIDIA products to go into price competition with those of AMD. Despite the cost benefits, some graphics card makers are unhappy with NVIDIA's suggestion, pointing out that the chip maker is in effect asking them to do the job of improving the price/performance ratio of its products, while preserving its own profit margins. NVIDIA responded in saying that the redesign is only a suggestion which it believes is the best solution to meet the current market conditions. Card makers will not be forced to implement the change, the company stressed.
Source:
DigiTimes
61 Comments on NVIDIA Asks Card Makers to Reduce Manufacturing Costs of 8800 GT Cards
on a side note....
Today i am ditching my ATi X1800XT 512mb for a monster of a 8800GTS G92 512Mb!!!! :nutkick::nutkick::nutkick::nutkick::nutkick::nutkick::nutkick::nutkick::nutkick::toast::toast::toast::toast::toast:
my first ever NON ATi card. i am proud
$10 saving per card at manuf end, could equal upto $50 (USD) off at consumer end.
Muzz: Really? would we see a $50 cut??
Oh and doesn't less layers make the card run a bit hotter? Maybe less of an overclocker as well. Wasn't there an issue with 4 layer mobos compared to 6 layer ones just in news. Something about phenom compability.
$10 at manufacturer means its cheaper to bulk order, suppliers have it cheaper meaning stores get it a bit cheaper, which means the consumer gets it cheaper.
how much, who knows - but if NV didnt think it would make the card more competitive, why would they bother?
P.S they arent skimping on teh cooler here, so please stop posting about how the cards are going to fail quicker. there is no evidence of that.
If they're only removing wasted space, how it is going to affect quality?
(i AM saying if. I/we dont know for sure)
How could this PCB shift affect OC'ing anyway?
You argument is the equivelant of say the HD3850 is lower quality than the HD3870. It just doesn't work. Yes, the HD3850 are lower end cards, but the production quality is the same.
ati have nvidia worried.. they dont like having to lower their rip-off prices in essence.. so they are trying to claw some profit back..
ati are leading nvidia are reacting..
trog
I was amazed at so many people taking a 3850 this Christmas it almost nullified 8800GT presence. 8800GT was out of stock in many places...so no point either. :laugh:
and any reduction in cost is going to be good for the consumer unless they use cheaper crappier parts.
Did ATI seriously only have a 10% market share before the 3800 series was released? I had no idea things were THAT bad for them. :eek: These new cards really helped them out a lot.
I'm sorry, but it's funny to read everyones comments here and see how ignorant most of you are with regards how it all works.
It's easier to design a product that has several PCB layers and generally you don't have to worry to much about trace layout, as you can put the traces that might cross on different layers thus avoiding this problem.
Most manufacturers that do their own designs, be it of motherboards or graphics cards will change the reference PCB and thus the traces won't be the same either.
Less layers doesn't always mean an inferior product as a lot of the time it's just a sign of a more mature product where the companies have figured out how to streamline their manufacturing.
As long as the company is question has come up with an electrically sound design then there's no reason why a product using fewer PCB layers should be worse than one with more layers as long as the rest of the components are the same.
Yes, it might affect overclocking, but again, this is depedant on much more than the PCB layers.
Most motherboard reference designs are made in 8 layers but are generally reduced to 6 layers when possible. I very much doubt anyone is using less for motherboards these days as they're just far to complex.
Depening on the layout of the power circuitry on these boards it should be very possible to make a card with less PCB layers that overclocks just as well as the current models, it just takes a little bit of time and efford from the board makers.
However, the smaller companies are unlikely to want to spend the R&D resources to come up with such a design unless they really have to, as it's not done in five minutes.