While memory prices continue to fall, allowing gamers and hardware enthusiasts everywhere to splurge on memory, it would seem as though this "golden age" of cheap memory is coming to an end. Hynix, mainly thanks to ridiculously low DRAM prices, reported a net loss of a half billion dollars last year. Hynix is also none too happy to announce that they do not expect things to get much better. DRAM prices are low/falling, and are expected to stay that way for quite some time. There are currently rumors that Hynix may consider exiting the memory business, despite strong sales in NAND flash technology.