The San Jose Mercury News web site is reporting that at next week's Game Developers Conference a number of companies, including those that are normally fierce rivals, will be announcing a new effort to promote PC gaming. According to the article, which uses unnamed sources, the group will be called the PC Gaming Alliance and will involve a joint effort between companies like Microsoft, Intel, NVIDIA, AMD as well as a number of computer companies. The story states that the PC Gaming Alliance "will keep the PC competitive with game consoles to attract key game developers" and adds that it "will coordinate and expand those efforts to improve the experience of playing games on computers." The original story is found here, while the time when we'll see if this is all true is February 18-22, 2008 in San Francisco, or the date when GDC starts.