Wednesday, May 14th 2008
GIGABYTE: ASUS Lied and Fooled Customers
I will finish my day reporting a story published by Tom's Hardware that involves two big motherboard manufacturers - GIGABYTE and ASUS. According to GIGABYTE's technical team, ASUS is lying about its EPU (Energy Processing Unit) energy efficiency performance figures and is playing tricks with its users. ASUS claims that EPU outfitted motherboards can deliver up to 80.23% "power savings" from motherboards without EPU components. Yea, but that's not what GIGABYTE thinks. Test results from GIGABYTE's lab show that the claimed 80% energy efficiency is around 58.6% in reality, and ASUS is "playing numbers marketing" and "cheating end users." GIGABYTE engineers continued: "We found that [Asus'] EPU in 4 phase mode CAN NOT act PWM phase changing while Asus still claims EPU is a hardware based energy saving chip. Don't get fooled. The EPU (AIGear3+) is pure software based, not hardware!" "How can you believe it? Everything [Asus] say are lies," they added. GIGABYTE even pointed out that ASUS motherboards use poor quality non-Japanese solid capacitors. Read the full story here.
Source:
Tom's Hardware
64 Comments on GIGABYTE: ASUS Lied and Fooled Customers
funny thing, though, that image isn't a high-end ASUS board, so it wouldn't have EPU - all high end ASUS boards are black PCB (as far as I know).www.tweaktown.com/articles/1348/gigabyte_des_and_asus_epu_tested/
there were a couple other reviews, but it'll take some time to find them now, as one will have to sort through all the forum posts and tech sites now listing this article.
*a review on ASUS EPU: www.vr-zone.com/articles/Dwelling_into_the_ASUS_Energy_Processing_Unit/5744.html
Anyhow, I've never had any major issues with ASUS boards, and have found them to be solid contenders and capable of withstanding some stoopid levels of abuse as well. I'm not saying GIGA builds bad boards, but I'll stick with ASUS. They might charge more for their hardware, but considering the amount of goodies they cram on a board, their detailed BIOSes, and my peace of mind, I'll pay the extra premium.
Never had an issue with their tech support, either - although they can be a little slow responding to you. But if you come across as being "tech aware" they'll communicate with you on your level, and their RMA service has been quick whenever needed.
But, just like everyone else, their boards do have flaws now and then. :ohwell:
-edit-
after doing some more digging, I think these articles here reflect what GIGA is screaming about from ASUS:
www.fudzilla.com/index.php?option=com_content&task=view&id=5490&Itemid=37
www.fudzilla.com/index.php?option=com_content&task=view&id=6482&Itemid=37
I don't think it resolves around ASUS EPU being solely hardware, as even the onwers manuals of the boards state that AiGear3+ software must be installed for it EPU to work properly . . . it appears more that ASUS changed their "claimed" power saving numbers, and then started harping on GIGA's solution as being sub-par in comparison to theirs.
The big picture is starting to make a bit more sense, now; I hadn't realized ASUS had made any changes to their EPU claims prior to this point . . .
bad move, ASUS.
Not to mention on their lower boards they use some of the cheaper ICs which are loaded with problems that most end consumers won't see.
Its not really propaganda but its taken a bit too far in some aspects. If you are constructing server platforms on consumer motherboards, it would be logical to avoid ASUS's low end-mid end boards for several big reasons.
Mainly the fact ASUS uses low end Marvell yukon gigabit NICs, even on the P5K-E WiFi! That stuff in a server situation will be a PIA. Gigabyte, on all their boards afaik these days chuck on realtek NICs, which don't suffer from as many problems.
ASUS's EPU chip looks like a rebadged voltage controller IC.
I guess Gigabyte doesn't remember their GA-N680SLI-DQ6 mess when they falsely advertised the boards would support newer 1333FSB quad core processors... when they didn't and the result was a lot of bad flak about their boards. Of course they did eventually issue somewhat of a fix to users with these problematic boards by giving them 790i chipset boards.
Gary Key @ Anandtech had an article page about this not too long ago.
www.anandtech.com/mb/showdoc.aspx?i=3279&p=5
At least asus marketing department can play their cards right to get more customers without having to cost them profits.
if you wannt to get max performace, you have to overclock your PC
and if you overclock you will "waste" more energy...
...this energy saving methods are totally useless... ...and the cake is a LIE! :D
More or less, it all comes down to research before buying - thats NOT what this article is about. Its about asus bagging out gigabyte saying asus have a real EPU, a physical hardware chip that saves power by altering various things - which in reality, does nothing. Intel speedstep is what controls the feature, in its entirety. They have simply wrote their own SOFTWARE to control speedstep. Gigabyte did the same thing, but they're open about it - theres is a gradual stepdown process more similar to AMD's cool and quiet (gradual clock/voltage drops, not min/max only)
Also i think this smear campaign by gigabyte is a little too soon after the failed merger between these two companies to be taken at face value
Ya qualtiy does play, but a lot of people seem to think solid caps are blow proof for some reason.... Now the funny thing here is whoever said if a cap doesn't come from Japan its crap?
Thats a little funny to hear... Now I know Japan puts out a lot of very high end electronics equipment and parts but, doesn't always mean its the best.
and, then, there are those rare parts from Mexico . . .
funny . . . both companies are sandbagging each other right now.
kinda sad how things in the motherboard market get when competition reaches a lull
Just because a while ago they said the best caps are made in Japan doesn't mean last year a company didn't start making them without a lot of knowledge that are superior... I doubt this is the case myself, but still entirly possible.
They lack a lot of information in their attack is what I'm saying.
As for the comment they don't claim japanese caps on their lower and lower-mid line boards, thats true too, I know my p5k-e has good caps :)
My Asus Maximus Formula is great, but comes nowhere near the stability of my GB board.