Thursday, May 15th 2008
Xbox 360 First Gaming System to Reach 10M in U.S. Console Sales This Generation
Microsoft Corp. today announced that the Xbox 360 video game and entertainment system has sold over 10 million units in the U.S., making it the first current-generation gaming console to break the 10 million mark in the U.S. The U.S. install base contributes to global sales of over 19 million.
"This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U.S. and abroad," said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. "History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry."
This announcement comes on the heels of one of the biggest entertainment launches in history, "Grand Theft Auto IV," on April 29, 2008. Gamers eager to experience "Grand Theft Auto IV" online helped boost Xbox LIVE global membership to over 12 million this month. Fueled by an unparalleled combination of access to friends and family, the best online gaming features, and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year's time.
"Reaching an installed base of 10 million consoles in the U.S. is a significant achievement and an essential milestone on the road to market leadership," said Billy Pidgeon, research manager at IDC. "Perhaps more important is the Xbox 360 worldwide online base - 12 million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations."
Xbox 360 leads with the industry's highest software attach rate, more than any other console this generation, and is home to the best-selling games. With the launch of "Grand Theft Auto IV" in April, Xbox 360 is now the home to more than 16 platinum titles that have sold through 1 million units or more, including hits such as "Halo 3," "Madden NFL 07" and "Madden NFL 08," "Gears of War," "Guitar Hero II" and "Guitar Hero III: Legends of Rock," and "Call of Duty 2," Call of Duty 3" and "Call of Duty 4: Modern Warfare," giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead over the PlayStation 3 in game titles topping one million in sales. Games not only sell better on the Xbox 360, they play better, too: Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared with just 22 titles for Wii and 50 titles for PlayStation 3.
Source:
Microsoft
"This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U.S. and abroad," said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. "History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry."
This announcement comes on the heels of one of the biggest entertainment launches in history, "Grand Theft Auto IV," on April 29, 2008. Gamers eager to experience "Grand Theft Auto IV" online helped boost Xbox LIVE global membership to over 12 million this month. Fueled by an unparalleled combination of access to friends and family, the best online gaming features, and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year's time.
"Reaching an installed base of 10 million consoles in the U.S. is a significant achievement and an essential milestone on the road to market leadership," said Billy Pidgeon, research manager at IDC. "Perhaps more important is the Xbox 360 worldwide online base - 12 million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations."
Xbox 360 leads with the industry's highest software attach rate, more than any other console this generation, and is home to the best-selling games. With the launch of "Grand Theft Auto IV" in April, Xbox 360 is now the home to more than 16 platinum titles that have sold through 1 million units or more, including hits such as "Halo 3," "Madden NFL 07" and "Madden NFL 08," "Gears of War," "Guitar Hero II" and "Guitar Hero III: Legends of Rock," and "Call of Duty 2," Call of Duty 3" and "Call of Duty 4: Modern Warfare," giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead over the PlayStation 3 in game titles topping one million in sales. Games not only sell better on the Xbox 360, they play better, too: Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared with just 22 titles for Wii and 50 titles for PlayStation 3.
29 Comments on Xbox 360 First Gaming System to Reach 10M in U.S. Console Sales This Generation
12 million xbox live members, thats gotta be more that WoW by now?????
This is just big buisiness touting sales, as if it meant anything.
You always only have negative things to say about X360 and MS - even with sales figures like these. :nutkick:
www.x-rates.com/d/USD/table.html
EDIT: And yet I never said those sales are insignificant, I said the U.S. dollar is worthless. Lol.
@ DaMulta: Xbox360 sales aren't that high in China. 5 million of those 9 million foreign sales can be accounted in Europe alone (where the profit maragin there is extremely good).
EDIT: Again I'll repeat what I said. Great sales! Foreign sales are extremely good at the present time.
However, take out 3,000,000 faulty units from that number (roughly 30% according to some repair workshops) and you'll have the total amount of consoles actually in use.
The failure rate seems to have seriously decreased though with the latest models benefiting from a better cooling design. :) Microsoft seemed to get the act together.
The point I'm trying to make is beware of those great sales numbers which can hide some nasty things.:D
no sales = no company.
What would you have them do? pack up and move to a country that uses the Euro? Then you could complain about how Microsoft stole a bunch of jobs from the US working class? Should every business move to the strongest currency base?
I don't understand anything you ever say. How many of your posts result in about 5 more posts explaining what you meant? Why don't you report me as well since you think everyone is attacking you?
Dangle, don't waste your time with this guy. If it were PS3 sales he would have been happy.
:rockout:
Apparently some people have a hard time reading, so I guess I will attempt to help.
Again...These are good sales. However, as of right now the U.S. dollar is horrible. Foreign sales are the jack pot right now (and I'm not saying they don't have good foreign sales).
The above is the point of everything I have said... Everything else that you have put in your own heads is just part of your own biases.
So again, you have yet to prove a point :)
:toast:
Good going MS.
Furthermore, I've continued to talk about sales, all you have done is tell me to shut up and talk what I've said.. Lol, who's off topic my friend?