Wednesday, August 13th 2008
AMD and Blizzard Entertainment Join Forces in Strategic Global Agreement
AMD today announced that it has entered into an agreement with Blizzard Entertainment that will allow AMD to bundle Blizzard's best games across all ATI Radeon graphics products, to deliver a superior gaming experience. As the exclusive graphics sponsor for BlizzCon 2008 in Anaheim, Oct. 10-11, AMD will treat gamers to the unparalleled graphics capabilities of the ATI Radeon HD 4800 series in all PCs for game play at BlizzCon.
"Blizzard Entertainment is responsible for the hottest titles in PC gaming and AMD is excited to be working closely with one of the top development teams in the industry to deliver exceptional gaming experiences for players around the world," said Rick Bergman, senior vice president and general manager, Graphics Products, AMD. "Gamers have a variety of choices when it comes to graphics cards, and those who choose ATI Radeon solutions can be confident their purchase will give them the visually rich, high-performance experience they expect."
"Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology," said Paul Sams, chief operating officer of Blizzard Entertainment. "Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards."
AMD is committed to helping PC gamers around the world enjoy The Ultimate Visual Experience. The collaboration with Blizzard Entertainment underscores the mission of its recently announced AMD GAME! initiative, which is dedicated to providing consumers the information they need to help them better understand gaming technology and thus purchase the right systems and components they need to best meet their high-definition gaming needs.
Source:
AMD
"Blizzard Entertainment is responsible for the hottest titles in PC gaming and AMD is excited to be working closely with one of the top development teams in the industry to deliver exceptional gaming experiences for players around the world," said Rick Bergman, senior vice president and general manager, Graphics Products, AMD. "Gamers have a variety of choices when it comes to graphics cards, and those who choose ATI Radeon solutions can be confident their purchase will give them the visually rich, high-performance experience they expect."
"Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology," said Paul Sams, chief operating officer of Blizzard Entertainment. "Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards."
AMD is committed to helping PC gamers around the world enjoy The Ultimate Visual Experience. The collaboration with Blizzard Entertainment underscores the mission of its recently announced AMD GAME! initiative, which is dedicated to providing consumers the information they need to help them better understand gaming technology and thus purchase the right systems and components they need to best meet their high-definition gaming needs.
22 Comments on AMD and Blizzard Entertainment Join Forces in Strategic Global Agreement
About time.
In addition AMD won't pay for a World Of Warcraft account, neither do I personally find it attractive to buy a WoW expansion together with a graphics card.
In general I don't like the whole idea of bundling a game with a piece of hardware. It's always the wrong kind of game or the wrong time (the game was out months earlier and I already played it). Instead the hardware should come without a game and therefore could be a bit less pricey.
:EDIT:Too much imho.
:EDIT:
Anyway, if AMD could have aligned themselves with any developer, Blizzard definitely wasn't a bad choice. One of the best developers in the PC gaming industry by far.
This still would not drive me to buy ATI tho.
Finally, I was getting sick of Nvidia and Intel with their constant advertising.
Don't get me wrong I think this is a GREAT move for AMD/ATI. The more pressure on Nvidia and Intel the better. It just concerns me about BLIZZ quality since the merger.
I agree Starcraft2 and Diablo3 should be great. And then theres the WoW expansion also due end of year. For those that are still swaying it may make them go ATI.
. . . just sucks for me ; Px2 (or 5 now)
Most of the game out there are made, tested and optimized with Nvidia in mind. It's ATI's turn to get the "royal" treatment this time with Blizzard. :nutkick:
interesting, new management at amd and all of the sudden amd realizes theres a thing called advertizing. wow. took em long enough.
They seem to be pulling up a bit so hopefully we'll start to see some of the old amd again.
I own a 9850BE and I've never been happier. I also own a Q6600 so dont call me bias.