Friday, December 19th 2008
Valve Inflicts European Gamers with $1 = €1 Equation
At the time of preparing this report, US $1.42 makes a Euro. Here's what Valve seems to be pricing its games and those of its affiliates on the Steam platform as: $1 = €1, ignoring exchange rates, meaning that if a product costs say $20 on Steam, you will be charged €20 (approximately $27.86), if you are buying from the EU. Several game titles have been priced in this fashion. Call of Duty 4, priced at US $49.99 ($59.4 after applicable taxes) is tagged at €49,99 ($70 before applicable taxes).
In reaction to this, disgruntled European gamers have started protesting this move by Valve on online forums, an example of which can be found on Valve's own Steam Users' Forums. Also found on the same board is a user group named 1€ ≠ 1$. Certain groups have even started reporting this to the European Commission Consumer Cell. The gamers allege that they have been given a largely unfair pricing scheme with products on the Steam platform, that violates trade laws. The Steam platform serves gamers from around the world with a common platform to purchase games, and coordinates multiplayer gaming and updates. An unhappy consumer base from one of the largest markets in the world could certainly impact on its revenues.
Source:
Tweakers.net
In reaction to this, disgruntled European gamers have started protesting this move by Valve on online forums, an example of which can be found on Valve's own Steam Users' Forums. Also found on the same board is a user group named 1€ ≠ 1$. Certain groups have even started reporting this to the European Commission Consumer Cell. The gamers allege that they have been given a largely unfair pricing scheme with products on the Steam platform, that violates trade laws. The Steam platform serves gamers from around the world with a common platform to purchase games, and coordinates multiplayer gaming and updates. An unhappy consumer base from one of the largest markets in the world could certainly impact on its revenues.
196 Comments on Valve Inflicts European Gamers with $1 = €1 Equation
www.play.com/Games/PC/4-/6187127/Grand-Theft-Auto-IV/Product.html
Thats a pretty good price for a popular game, and is expected.
I can't check the price on steam as the store is running slow for me.
But converting £25 into USD = $37
Converting £25 into EUR = 27.
So if it is $37 into 37 euros, then that is unfair (after tax).
Its cheaper to buy from play.com for both GTA 4 and Fallout 3 by 2 pounds.
Steam store didn't bring the advantage it promised to bring, which was supposed to be lower prices. I'd rather have my game disc than an account.
If European customers pay the same dollar amount in Euros (ie, a 50 dollar game costs 50 Euros)...why does Valve charge us Aussies in USD and not AUD?
If I want to buy a $49.99 game off Steam, it will cost me $73 AUD.....why doesnt the $49.99 stay in AUD like it has changed to Euro?
One word: Greed.
1: Make US steam account.
2: Deposit money into PayPal.
3: Pay with PayPal.
I assume you should be able to get US pricing that way.
Besides corporation tax is actually lower in the uk than the states.
en.wikipedia.org/wiki/Corporate_tax_in_the_United_States#Tax_base_and_rates
en.wikipedia.org/wiki/United_Kingdom_corporation_tax#Rates_and_payment
I haven't checked other EU member states, but if corporation tax is lower there, then they can officially reside there and export to the rest of the EU with no additional charge.
Also people should remember that firms can charge what they want as this isn't anti-competitive. It only is if firms collude or monopolise the market. Both are difficult to prove as shown by itunes case. And even if you can prove this, then you can't mandate lower pricing but should somehow improve competitive behaviour or the competition itself. Steam is no way a monopoly when there are hundreds of online stores selling the same stuff for delivery.
Also console RRP/MSRP prices in europe are 59.99 EUR or £39.99. Obviously you get lower prices online due to the competition and only the most demanded games can maintain this price. Also in the UK most PC games actually retail at £29.99 to £19.99. PC game prices and console game prices are very different (i guess due to piracy).
For example
www.amazon.co_uk/dp/B001DU6OHY/?tag=tec053-21
PES 09 has a recommended retail price of £29.99 (currently selling for £17.99) and is one of the most popular games currebtly on the market.
Same game on the 360 or ps3 has a RRP of £49.99 (amazon never sold it at this price though, it was always below £40 and the current price is £24.14)
www.amazon.co_uk/dp/B001DU4V42/?tag=tec053-21
In addition to all this, prices drop very quickly.
When did the latest installment of Prince of Persia come out on the 360? Already at £17.99 www.play.com/Games/Xbox360/4-/8284163/Prince-Of-Persia/Product.html
Its still at $59.99 on amazon.com and sub £20 ($30 inc VAT) on amazon.co.uk.
49,99€
Buy Grand Theft Auto IV
Play.com is ripping euro buyers off too with the current pound to euro ratio. We can only buy with euros to outside UK address. If you change the currency in the corner that brings GTA IV to 34,99€. Still it's cheaper than In Finland, 38€ cheapest price or 41€ delivered.
I've just been using play.com for years, used to buy everything with pounds (saved a bit). Don't know when was the last time they have checked the conversion rate, have to write them about it. (and yeah I get that they are hiding the postage to the conversion, but almost 10€ is too much for a dvd). edit: did write them an e-mail, Friends 10 season boxset has £55/$82/60€ extra price in it if you just change the currency :)
Yeah they cut the box, the disc, the manual, blah, blah, blah out of the mix. Instead they have to have the servers, bandwidth, electricity, blah, blah blah for digital. Could very well cost as much or more to digital.
Maybe internet/bandwidth costs in europe/other countries are way more than US. Maybe electricity to run their servers costs more. Maybe Valve is greedy. Maybe the government is greedy. Maybe mathematics is being greedy.
I don't know why prices are what they are, You don't know why the prices are what they are. Everyone just calm down.
If you can get the games cheaper by buying a phsyical copy than do that.
"Screw you Europeans" -Gabe Newell
www.amazon.com/dp/B000FRU1UM/?tag=tec06d-20
www.amazon.de/exec/obidos/ASIN/B000FII8CE/shoppingdevideogames-21/ref=nosim
Aside from the US one being on sale, they are both normally 59.99 in US dollars and/or Euros.
Seems to me a big deal is being made about this, when it is already the industry standard. Steam was just late to the game.
only on gods that goes thru customs last time i checked
I kinda figured as much, but I still think it would be fairly easy for EU customers to get their games at US prices. :roll: When was the last time a god came through customs in norway?
Old price on Steam in $: %49,99 + 19% Romanian VAT = $59.49 = 168 Romanian Lei
New price on Steam in E: E49,99 + 19% Romanian VAT = E59.49 = 233 Romanian Lei
Typical price of the hard-copy of GTA4 in normal retail stores = 180 Romanian Lei
There's something fishy about paying more for a digital download than for a hard copy!
Either Valve is violating EU Trade laws like Apple did with the iPhone, in which case the EU will b1tch slap them until they correct the prices, OR the Romanian retail stores are doing something illegal.
I already made filled out a form to the European Union to complain about Valve's price policy, so did many other European Steam users. Hopefully they will take action.
If not, that's entirely Valve's loss! They're the ones loosing customers over this decision...
I'm not buying anything from Steam until they correct this problem!
1: If it's cheaper than boxed version.
2: Convenience (provided the price is <~ boxed price.