ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories, today launched the XPG SX950U 2.5" SATA 6 Gb/s Gaming SSD which utilizes the latest 3D NAND Flash memory and is driven by a high-speed SMI controller to reach large capacities of up to 960 GB with significantly higher read/write speeds up to 560/520 MB/s.

Furthermore, the SX950U is equipped with Intelligent SLC Caching and a DRAM Cache Buffer to provide an optimized and consistent performance. To ensure data integrity and the safety of data transmission, the SX950U features LDPC ECC and RAID Engine technologies, enhancing the stability of the system and extending the SSD's lifespan. For PC enthusiasts and gamers in pursuit of the optimal gaming experience, the SX950U is the ideal choice for improving system performance at an affordable price.

ADATA Technology Co., Ltd., a global leader in memory products, is proud to present the HD710M Pro and HD710A Pro, two new entries in the Durable line of external hard drives. The HD710M Pro and HD710A Pro are based on the toughest designs, but with better specifications than ever, offering protection against dust and moisture that exceeds IP68 standards, as well as military-grade shock-proofing. This means that users can bring their hard drive anywhere without having to worry about losing data.

The military-grade storage solutions in ADATA's Durable series are the perfect combination of reliability and creative flair, which has led to multiple awards from organizations such as iF and the Red Dot Award. The HD710M Pro and HD710A Pro represent an evolution of these principles; the HD710M Pro applies the same military camouflage theme as the HD710M, giving off an air of rugged martial prowess, while the HD710A Pro extends the elegant minimalistic themes exemplified by brands such as Apple, with its understated gray and white casing. The HD710M Pro and HD710A Pro both have strong protections against water and dust, which exceed IP68 standards, meaning that they are insusceptible to foreign particles and moisture. They can even survive submerged for 60 minutes in 2m of water, unscathed. The triple-layered construction gives the hard drives exemplary protection against shocks and collisions, having p! assed drop tests on 26 separate points of impact. They can even survive falls of up to 1.5m.

ADATA Technology Co., Ltd., a world leading memory brand, is proud to present the ED600 external hard drive enclosure, which offers users the convenience of portable external storage coupled with the speed and performance of solid state drives (SSDs). The ED600 is compatible with HDDs as well as SSDs, and can reach transfer speeds of up to 5Gb/s through its USB3.1 interface. Not only is the ED600 strong and stylish, it is also extremely user-friendly; simply plug it in and wait three seconds for the installation to complete itself, without any need for extra procedures or tools.

The design of the ED600 is based on ease of use. Installing the device requires only three simple steps, which can be completed in three seconds by users, even if they are unfamiliar with computer hardware. The ED600 supports 7mm and 9.5mm thick 2.5-inch SATA HDDs and SSDs, and is compatible with both Windows and MacOS. It can be used with desktops, notebooks, and even game consoles. Furthermore, the safety lock on the ED600 prevents the drive from coming loose due to movement or impacts, which gives its users greater peace of mind.

ADATA Technology Co., Ltd., a leading manufacturer of high performance DRAM modules and NAND Flash products, will bring a series of innovative products to the Consumer Electronics Show 2018 from January 9thto 12th, including the world first XPG RGB SO-DIMM memory modules, new form factor NGSFF ultra-fast PCIe SSD, NV-DIMM memory modules, and the latest wireless charging and storage products with the newest specifications. ADATA will also display high quality robot products using AI technology for visitors to experience the convenience from innovation.

XPG will reveal two brand new RGB DDR4 memory modules, SPECTRIX D60RGB DDR4 memory modules which combine extreme performance and a dazzling heatsink with a maximum speed of 4600MHz and SPECTRIX DS40 DDR4 SO-DIMM which is the world's first RGB SO-DIMM. Both are equipped with XPG Auro Sync software for users to adjust the lighting atmosphere. These give mini-system modders new options. The debut of EMIX H40 high-quality headphone provides field-optimized sound mode, letting players quickly enter the game. In addition, EMIX H40 is particularly suitable for FPS games (First-Person Shooting Games) due to its optimized listening Bit-Technology which provides the more accurate sound in FPS games allowing the player to clearly hear everything around them. Another thrilling audio product, EMIX I30 in-ear earphone, not only has the 5.2 channel surround sound which can deliver true 3D surround sound, also! supports multiple platforms and applications, including any PC / Mac, Nintendo Switch, Sony PS4 VR, HTC VIVE, Xbox One, smartphone, and tablet. Users can easily control and enjoy the sound effect in any game.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV100F special edition USB Flash drive, designed especially for the upcoming holiday season. The USB 2.0 drive has 16GB/32GB capacities and features a red/white design highlighting Christmas icons. Perfect as a gift to friends, family, and team members, the UV100F ships in a custom red retail box to further accentuate its special edition status. The UV100F joins a long tradition of ADATA special edition USB Flash drives that have gone on to become much-sought collectible items.

From its Santa Claus-emblazoned packaging and inwards, the UV100F beams with festive cheer. The drive itself has Frosty the Snowman (16GB) and Santa with his sleigh (32GB), painted in white on a compact red drive body. In addition to the usual utility of USB, the UV100F presents an excellent gift for all, as virtually everyone could use more storage space: it packs 16GB and 32GB, which is always useful.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV220 and UV330 USB Flash drives, adding to its extensive range of portable storage devices. The UV220 works in USB 2.0 and is offered in up to 64GB, while the UV320 operates in much faster USB 3.1 and ships in up to 128GB. The two share a capless design where the connector extends and retracts using a quick-slide mechanism. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

From USB 2.0 to USB 3.1 5Gbps, ADATA recognizes demand for diverse USB Flash drives remains strong. Consumers want functionality, style, and ease of use as well as affordability. Hence ADATA delivers: from the entry-level UV220 to the vastly speedier UV320, and their many contemporaries in the ADATA catalog. From 16GB UV220s to 128GB UV320, just these two classic models cover much ground and offer a wealth of options for users that need to quickly save and move data.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched theXPG SX6000 SSD. The product represents a bold move to provide PCI Express storage performance for nearly the same price to end users as that of traditional 2.5" SATA SSD. The SX6000 uses the compact M.2 form factor and reaches 1000MB/s read and 800MB/s write, easily doubling SATA SSD throughput without a relative increase in price. This is part of an ADATA focus on high speed, compact M.2 drives aimed at gamers, overclockers, and PC DIY enthusiasts. The SX6000 meets NVMe 1.2 specs and offers up to 1TB capacity, all at an approachable entry-level alongside its more premium stablemates the SX7000, SX8000, and SX9000.

The leading advantage of the SX6000 is embodied in its superb cost-performance ratio. Using 3D TLC NAND, a Realtek controller, NVMe 1.2 technology, and a PCIe Gen3x2 interface, it reaches 1000MB/s read and 800MB/s write. Compared to a typical 500MB/s by 400MB/s on SATA III SSDs, this means doubled performance for less than 10% more spend in same-capacity comparisons. Increasingly, motherboards ship with two and four M.2 slots, up from a single slot on select boards just two years ago. Therefore, PCIe M.2 SSDs are expected to become more normative and the SX6000 encourages this trend as an affordable high speed alternative that works great as an OS drive and mass storage.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the industrial-grade IM2S3148 M.2 2280 SATA 6Gbps solid state drive. Utilizing the compact M.2 form factor for an easy fit in various installations and delivering up to 560 MB/s read and 530 MB/s write, the drive employs durable and long-lasting 3D NAND Flash for extended longevity and improved power efficiency compared to 2D NAND. The IM2S3148 is carefully tested to survive extreme temperatures and humidity as well as provide robust resistance to shocks and vibration. Customers can choose capacities from 128 GB to 512 GB.

Thanks to the compact dimensions of the M.2 2280 form factor, the IM2S3148 requires far less room than 2.5" SATA drives. It can therefore better serve users as more proper embedded storage, rather than add-on storage that requires independent power and more intricate accommodation. The IM2S3148 takes power directly from the M.2 slot, consuming just 2.3W at peak.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched industrial-grade ISDD336 SD cards and IUDD336 microSD cards. Diversifying ADATA offerings for industrial storage, all models feature wide temperature tolerance as well as shock, vibration, and humidity resistance well beyond consumer product ratings. ISDD336 and IUDD336 cards utilize durable and long-lasting 3D MLC NAND Flash, and are fully compliant with SD 3.0/SPI specifications, making them reliable choices for embedded systems. Performance across the board reaches 95MB/s read and 90MB/s write. Customers can choose ISDD336 SD cards in 16GB to 256GB capacities, and IUDD336 microSD cards in 16GB to 128GB capacities.

ADATA continues to increase its focus on industrial-grade products, with more offerings for users. As the SD standard has clear advantages for industrial customers thanks to its compact form factor, durability, and low power requirements, ADATA strives to provide more choice in the SD space. Thus, ISDD336 cards arrive in SD form factor while IUDD336 cards deliver the same quality and performance in microSD.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today confirmed that its Premier microSDXC/microSDHC UHS-I Class 10 cards now support the new SD Association A1 standard. Part of SD 5.1 specifications, A1 has been designed for running apps off external storage, going beyond traditional SD card uses such as accessing photos and video. At the same time, ADATA has also implemented V10 and V30 video recording capabilities on all of its Premier Pro microSD and SD cards, denoting at least 10MB/s and 30MB/s of video recording bandwidth, respectively.

An evolution long promoted by the SD Association, the A1 specification is part of SD 5.1 requirements. It shows that a microSD or SD card can support sufficiently high read speeds and IOPS counts to successfully run most apps without latency being an issue. In other words, A1 certified microSD and SD cards equal internal storage for app performance. They give users much greater freedom, as before apps were limited to internal storage even if large external storage was installed. With A1 and future specifications, users have the ability to install many more apps than would normally be the case, thanks to large add-in storage that is able to run said apps without compromise.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products,today launched the industrial-grade ICFS314 CFast storage card. Designed for demanding applications and harsh or high traffic environments, the ICFS314 uses 3D MLC NAND to increase durability and longevity. As a CFast 2.0 product, it delivers data in the SATA III (6Gbps) protocol, capable of 550MB/s read and 520MB/s write (more than twice CFast 1.0 speeds). The ICFS314 consumes just over 2W, making it exceedingly power efficient, and is available in a wide range of capacities from 32GB to 512GB.

The shift to more efficient, higher density, and longer lasting 3D NAND is well under way in SSDs. Enterprise and industrial users now also have the option of benefitting from 3D NAND advantages on CompactFlash/CFast products, such as the ICFS314. Stacked or layered NAND improves on its planar predecessor in every way, from speed to lifespan. The ICFS314 arrives in up to 512GB of meticulously-sorted 3D MLC NAND.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX9000, its fastest consumer SSD yet. The SX9000 caters to gamers and PC overclockers. It arrives in an M.2 2280 form factor and uses the PCIe3x4 interface to deliver up to 2800MB/s read and 1450 MB/s write. ADATA has selected a new Marvell controller to ensure consistently optimized performance, while in-house ADATA manufacturing, assembly, and quality control result in up to a 1000TB terabytes/total bytes written (TBW) rating. The SX9000 uses MLC NAND Flash and ships in 256 GB, 512 GB, and 1 TB capacities.

The SX9000 goes even beyond the XPG SX8000 thanks to balanced ADATA design and the integration of a new Marvell controller. It reaches 2800MB/s read and 1450 MB/s write, leveraging the PCI Express Gen 3x4 interface and the NVMe 1.2 protocol. A compact M.2 2280 drive, the SX9000 also manages 310K/140K IOPS random 4K read/write. For fast boot, reduced cross-drive transfer times, shorter game loads, and quicker in-game asset delivery, the SX9000 offers an excellent foundation.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched the industrial-grade IM2S3338 M.2 2280 and IM2S3334 M.2 2242 SATA 6Gbps solid state drives. Both utilize the compact M.2 form factor for an easy fit in various installations and transfer data at up to 560MB/s read and 525MB/s write. They use durable and long-lasting 3D NAND, MLC/TLC for the IM2S3334 and TLC on the IM2S3338. The two drives are carefully tested for survivability in extreme temperatures and humidity as well as resistance to shocks and vibration. ADATA integrates LDPC error correction to promote data integrity plus DRAM and SLC caching to help sustain peak performance on both model ranges.

ADATA continues to place an emphasis on serving industrial and commercial applications such as manufacturing, surveillance, retail, transportation, and medical care. The IM2S3338 and IM2S3334 provide additional options, this time in the M.2 form factor. The IM2S3338 uses 3D TLC in capacities from 128GB to 1TB. It delivers 560MB/s read and 520MB/s write. The IM2S3334 carries highly durable 3D MLC NAND in 120GB to 512GB, and 3D TLC in 128GB to 512GB, and runs at up to 560 MB/s read and 525 MB/s write. Users therefore get a comprehensive range of models to choose from based on required capacity and planned budget.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched industrial-grade ISSS314 solid state drives in 3D MLC and 3D TLC versions. All models can withstand a wide temperature range, extreme shocks and vibrations, as well as humidity to meet the needs of industrial users. Using hardened and carefully sorted components, ISSS314 SSDs consume just 2.5W to lower operating costs while providing speedy 560 MB/s read and 520 MB/s write. They are offered in 3D MLC and 3D TLC NAND plus capacities ranging from 32GB to 512 GB in order to better cover and serve as many budgets and needs as possible.

The increased durability and power efficiency of stacked NAND Flash compared to older planar NAND offers very appealing advantages in applications that require non-stop and long term use. The ISSS314 range has an MTBF of 2 million hours, which is 25% more than comparable 2D NAND drives. At the same time, they consume just 2.5W per drive while reaching 512 GB in capacity. Modest power draw translates into major electricity savings over the life of the drive, especially in large installations where many units are needed. Across the range, ISSS314 drives reach 560 MB/s read and 520 MB/s write.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today launched the SE730H external solid state drive, an update of the best-selling SE730. The SE730H performs at 500 MB/s read and write, and moves to 3D TLC NAND for increased durability and longevity, while remaining one of the most compact external SSDs worldwide.

It has a reversible USB-C connector for greater convenience, and a stylish metallic design. Data transfers use USB 3.1 Gen 2 (up to 10Gbps). Importantly, the SE730H meets IEC IP68 dust and water proof requirements, as well as military-grade shock mitigation standards. Available in 256GB and 512GB, the SE730H is Windows, Mac OS, and Android compatible for seamless cross-platform usage.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its XPG GAMMIX product series, first shown at Computex 2017. The debut consists of the GAMMIX S10 PCIe3x4 NVMe 1.2 M.2 2280 SSD, capable of 1800 MB/s read and 850MB/s write thanks to premium 3D NAND in up to 1TB capacity. The S10 features a stylish heatsink for expedited heat dissipation. It is joined by GAMMIX D10 DDR4 memory modules, which likewise boast a custom heatshield to ensure lower temperatures and more stable performance. They are offed in black and red colors, and in up to 3000 MHz factory speeds with a starting speed of 2666MHz on new Intel X299 motherboards. The GAMMIX line provides gamers, PC DIY enthusiasts, and overclockers with additional options that combine performance and design, stemming from the core XPG mission statement of ensuring better experiences.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products,today launched the industrial-grade IM2P3388 PCIe Gen3x4 M.2 2280 solid state drive. It employs 3D MLC NAND Flash and an SMI controller to deliver performance several times faster than SATA III SSDs, with read up to 2500MB/s and write reaching 1100MB/s. The M.2 2280 form factor fits easily in the IT setup of industrial and enterprise users, while the IM2P3388 can withstand a wide temperature range, shocks, and vibration. The IM2P3388 is offered in up to 1TB and supports a range of features such as S.M.A.R.T, TRIM, power fail protection, and secure erase.

The IM2P3388 complies with NVMe 1.2 specifications to provide performance optimized for low latency, big bandwidth PCI Express 3.0 x4 (four lanes). Users tap up to 2500MB/s read and 1100MB/s write, greatly accelerating data transfers to help increase productivity and efficiency. ADATA is offering the IM2P3388 in 128GB, 256GB, 512GB, and 1TB. All models carry premium 3D MLC NAND that has been carefully sorted, tested, and verified to the highest standards. SLC and DRAM caching provide speed boosts for sustained performance during even the most intense activity sessions, preventing bandwidth or IOPS drop offs.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UC360 and UC370 USB OTG Flash drives. As "on the go" protocol (OTG) USB drives, both models ensure quick, driverless connectivity with virtually any device that features USB. Both are 2-in-1 products, with the UC360 featuring USB-A and Micro USB and the UC370 combining USB-A and USB-C. Data delivery uses USB 3.1 speeds, and both drives are designed for durability and convenience across Windows, Mac OS, Android, and a host of other platforms such as game consoles and smart TVs. Consumers can choose from 16GB, 32GB, and 64GB versions of the new drives.

ADATA showed off its Gammix D10 line of upper-mainstream DDR4 Memory modules. Available in module heatspreader colors of gray and red, the lineup consists of modules with DDR4-2400, DDR4-2800, and DDR4-3000 speeds, with module voltage ranging between 1.2V-1.35V, and density ranging from 4 GB, to 8 GB, 16 GB, and if we're reading the specs sheet correctly, even 32 GB! The modules feature Intel XMP which enables the advertised speeds.

ADATA showed off a pair of mainstream M.2 PCI-Express SSDs, which could form the gateway to M.2 drives for those wanting a little more than SATA drives, and a price slightly above the fastest SATA solutions. The lineup consists of the XPG SX6000 and the XPG SX7000. The XPG SX6000 is based on a Realtek RTS5760 DRAM-less controller, mated to 3D TLC NAND flash. Available in capacities of 128 GB, 256 GB, 512 GB, and 1 TB, the drive serves up sequential speeds of up to 850 MB/s reads, with up to 850 MB/s writes, which is still higher than the fastest SATA drives, and its 570-ish MB/s rated speed. Add to this, the drive supports the NVMe protocol, and takes advantage of its huge command-queue depth.

The XPG SX7000 is positioned above the SX6000, and features Silicon Motion SMI2262G controller with a DRAM cache, mated with 3D TLC NAND flash. Available in the same capacities as the SX6000, the drive serves up over double its read performance, with up to 1,800 MB/s reads, yet the same 850 MB/s writes. ADATA had a live CDM session in its booth, and visitors could ask them to run the benchmark live, as you could see the drives in an open-air bench.

At the ADATA booth, we ran into two of the company's most exciting products, the XPG SX9000 and XPG SX8000 series M.2 PCIe SSDs. Built in the M.2-2280 form-factor with PCI-Express 3.0 x4 interface, and NVMe protocol support, the drives are positioned in the upper-performance/enthusiast segments. The XPG SX9000 combines a Marvell 88S1093 controller with planar MLC toggle-NAND flash, and comes in capacities of 256 GB, 512 GB, and 1 TB. It offers sequential speeds of up to 2,800 MB/s reads, with up to 1,500 MB/s writes, and features an LDPC ECC engine.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched industrial-grade ISSS333 solid state drives in 3D MLC and 3D TLC versions. The ISSS333 range offers robust temperature, vibration, and shock tolerance as required in commercial and industrial applications. At the same time, users tap fast performance via universally-compatible SATA 6Gbps in a standard 2.5" form factor. Compared to mechanical storage, ISSS333 drives deliver vastly increased reliability, speed, and power efficiency.

While SSDs become more popular as industrial and commercial storage, demand diversifies. Consequently, ADATA offers the ISSS333 range in 3D MLC and 3D TLC (multi-level cell and triple-level cell) versions. The use of 3D NAND ensures improved reliability and efficiency compared to older 2D NAND, with the MLC models ranging in capacity from 120GB to 1TB while TLC ISSS333 drives ship in 128GB to 1TB.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products,today launched industrial-grade ISDD361 SD cards. The cards employ meticulously-sorted and tested SLC NAND flash, and feature a hardened design optimized for extreme cold, heat, shock, and vibration. ISDD361 cards are meant for deployment in manufacturing, professional camcorder use, travel, photography, and military applications. They deliver up to 90 MB/s read and are available in capacities ranging from 256 MB to 16 GB.

ADATA uses only the best single-level cell Flash on industrial-grade SD cards. ISDD361 models employ SLC, which surpasses MLC and TLC (multi-level cell and triple-level cell) NAND flash in durability, longevity, and reliability. With ADATA A+ Testing methodology in place, users get SD cards with guaranteed quality, backed by a 3-year warranty.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe Ultimate SU700 2.5" SATA 6Gb/s SSD, which signals further expansion in 3D NAND Flash storage. The SU700 delivers high-grade 3D NAND and uses an all-new Maxiotek controller. Performance goes up to 560 MB/s read and 520 MB/s write, with up to 960 GB capacity. Agile error correction, WriteBoost SLC caching, and virtual parity recovery are supported to bolster data integrity and sustained performance.

ADATA continues to move exclusively to stacked, 3D NAND. The SU700 employs 3D NAND Flash that is more reliable, efficient, and generally faster than previous planar NAND. The SU700 provides superb value considering the many features it supports, driven by a new Maxiotek controller plus ADATA-designed circuitry and firmware.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe compact and ultra-light UV310 USB Flash drive. Made using sturdy chip-on-board (COB), unibody (one-piece) construction, the UV310 employs zinc alloy and sandblasted textures to combine an alluring metallic look with a high degree of toughness. It weighs just 4.7g and is available in up to 64GB. Fashionable, sleek, and sophisticated, the UV310 re-affirms the ADATA commitment to producing the finest USB drives.

ADATA utilizes unibody COB construction with the UV310 to ensure a compact but durable product that minimizes weak points thanks to a seamless design. Material-wise, the UV310 consists of zinc alloy, sandblasted to create a textured surface that resists scratches and is immune to fingerprint smudges. The gold color scheme of the UV310 lends it a very elegant look, emphasized by its high resistance to everything from dust to shocks and water exposure. This durability means wherever consumers go, their data remains well protected - far beyond the norms of generic, plasticky USB drives.