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GIGABYTE Announces AM4 Ryzen Support

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of motherboards and graphics cards, is proud to announce the rise of the AORUS Gaming Series Motherboards on the New AM4 Ryzen Platform from AMD. The AM4 Platform will host the X370, B350 and A320 Chipsets which all support the Ryzen CPUs. GIGABYTE will have all three chipsets available, each fully optimized for CPUs with 8-Cores and 16 Threads, for consumers who are interested in any segment of the platform. With user-centric features exclusive to GIGABYTE, consumers will find RGB Fusion, Smart Fan 5 and Dual Audio Chips that provides a solution like no other.

With anticipation building for the new platform, GIGABYTE has made no compromises with its innovative technologies. The fully customizable RGB LEDs from RGB Fusion will allow users to customize their system exactly the way they want. Smart Fan 5, an intuitive user interface, works in tandem with hybrid fan headers for optimum cooling performance and system protection. Moreover, RGB Fusion has made its way onto many accessories and peripherals already in the market. RGB Fusion Ready devices allow enthusiasts to control all of their RGB lit products from a single interface.

ASRock Announces Motherboards for AMD Ryzen Processors

The leading global motherboard manufacturer, ASRock, is pleased to announce the launch of its series of AMD AM4 socket based X370 and B350 motherboards - celebrating AMD's return to the CPU arena with the all-new, high-performance Ryzen processor. ASRock has created distinctive X370 motherboards to match all your needs, with unique features and a full range of products for gamers, power users, tech geeks and even DIY beginners.

Fatal1ty X370 Professional Gaming: The world's first AMD X370 motherboard with ultra-fast 5 Gb/s LAN support, ASRock's Fatal1ty X370 Professional Gaming motherboard is endorsed by professional gaming legend, Johnathan "Fatal1ty" Wendel. The built-in Aquantia 5Gb/s LAN is no need to upgrade cables - just plug in existing Cat 5e cables with 5 Gb/s switching hub, and you can instantly get 5x more network capacity. The IR digital PWM 16 phase power supply design ensures rock solid stability and consistent performance, even with power-hungry loading scenarios. ASRock's signature PCI-E Steel Slots feature extra enhanced quality that prevent signal interference affecting graphics cards, ensuring glitch-free gaming and heavy graphics cards to be well installed. Key on-board features include 802.11ac WiFi, and the gamer's must-have audio solution, Creative SoundBlaster Cinema 3, to enhance gaming sound with stunning audio realism, intuitive positional accuracy, punch and dynamics.

AMD's X370 Only Chipset to Support NVIDIA's SLI

Only AMD's top-of-the-line X370 chipset will support competing NVIDIA's SLI technology. AMD's next-in-line B350 eschews SLI support but retains CrossFire compatibility, while the low-end A320 chipset will offer no support for any such multi-GPU technologies. While this may seem a move by AMD to purposely gimp NVIDIA products on its platforms, it stands to reason that even enthusiasts tend to stay away from multi-GPU solutions and their associated problems. Besides, AMD will surely avoid any way of giving NVIDIA more funds than the company already has, by way of paying the "SLI Tax" on every chipset it ships. By limiting SLI support to its highest-end chipsets, AMD shaves some expenses from licensing efforts, whilst keeping SLI support to those that are, in truth, more likely to use them: power users, who will certainly spare no expense in springing to a X370-based platform.

As of now, some details remain unclear in the overall feature-set and compatibility differences between AMD's upcoming AM4 chipsets, but it would seem that only AMD's X370 chipset manages to leverage the full 20 PCIe lanes (18x if you run 2x SATA connections) delivered by AMD's Ryzen CPUs. This would look like a way for AMD to impose a "motherboard tax" on users, by limiting the number of PCIe lanes available on lower-end motherboards, and thus urging them to take the next step to their own X370. Apparently, PCIe lanes are not a differentiating factor between AMD chipsets (with X370, B350 and A320 all offering 4 native lanes), only their ability to access (or not) Ryzen's own 20.

Not much time until all of this is adequately cleared up, though.

AMD Ryzen Stock Cooling Solutions Detailed

AMD is expected to package its upcoming Ryzen desktop processors in five ways - OEM trays (for system integrators and big pre-built PC manufacturers), PIB (processor in a box) with its basic fan-heatsink cooling solution, PIB with the new Wraith Spire cooling solution; PIB with the new Wraith Max cooling solution, and WOF (without fan-heatsink consumer). You can find the various models of Ryzen processors listed in our older article.

AMD's first wave of Ryzen processors consist of 65W and 95W TDP chips. Some of the more cost-effective models, such as the quad-core Ryzen R3 and SMT-equipped quad-core Ryzen R5, and certain variants of the six-core Ryzen R5, which have their TDP rated at 65W, could include AMD's basic cooling solution. According to XFastest, this cooler will look identical to the ones AMD used to bundle with its FX-series processors, before it innovated its Wraith cooling solution (representative image below). These coolers were being bundled with 125W TDP FX-series chips, and will now be re-tuned for low noise for the 65W TDP Ryzen chips, and will feature AM4 compatibility. Given this, we expect them to do a good job.

BIOSTAR RACING Series Motherboard Lineup for AMD RYZEN Announced

BIOSTAR is proud to announce the newest entry in its RACING Series family of high-performance motherboard with its debut entry for AMD with the BIOSTAR RACING X370 and B350 motherboard line up. Featuring the latest 2nd-generation RACING Series technology, the race to the future has just become more intense with support for the new AMD RYZEN processors.

True to the legacy of the BIOSTAR RACING series, the new motherboards for the Super 5 concept as well as the BIOSTAR's revolutionary VIVID LED Armor and 5050 LED Fun Zone. In conjunction with this are BIOSTAR's new improvement to component stability and performance with its new feature of Digital Power+ for overclocking and M.2 Cooling Protection. Also debuting with this model is the FLY.NET network performance software that works in tandem with the new DRAGON gaming LAN solution designed for gamers that want absolute network performance without lag when every second counts.

Arkane's New IP is Prey to AMD's Vega - Possible Hint at Launch Window

It all seems to go back to AMD these days, doesn't it? If it isn't the company's upcoming Ryzen CPUs that stand in the limelight (a rare thing nowadays, with a seemingly neverending amount of leaks around them and the accompanying AM4 platform), it's the company's Vega graphics architecture that makes waves with new info or new leaks.

Now, reports are coming in (with solid imagery at that) regarding a collaboration between Arkane and AMD, marrying Arkane's promising new IP, Prey, and AMD's upcoming Vega architecture. This may sound like an interesting, if not at all important, piece of information. But digging deeper, this is probably indication of Vega's expected launch window. Considering that AMD's woman of the moment, Lisa Su, has previously placed Vega's launch in Q2 2017 (spanning April, May, and June), and adding 1+1, this places AMD's Vega launch before Prey's - after all, it wouldn't make much sense to market a game as being optimized for a given architecture.... If users can't actually use it.

As an avid reader and story addict, I admit that Arkane's take on the world of Dishonored in its second iteration left me a little underwhelmed (though the worldbuilding, gameplay and art direction were simply sublime). However, judging from Prey's trailers and some hands-on impressions running the world wide web, it looks as if Arkane has again hit the proverbial nail in the head. And from what AMD promises, Vega will be here to power it when it launches on May 5th.

No Windows 7 Drivers for AMD Ryzen

AMD confirmed that it will not release Windows 7 drivers for its upcoming Ryzen series processors. It was earlier reported that the company is working on these drivers. The company, however, did state that it tested and validated Ryzen processors on a variety of operating systems, including Windows 7. "To achieve the highest confidence in the performance of our AMD Ryzen desktop processors (formerly code-named "Summit Ridge"), AMD validated them across two different OS generations, Windows 7 and 10," AMD said in a statement. "However, only support and drivers for Windows 10 will be provided in AMD Ryzen desktop processor production parts," the company added.

This doesn't necessarily mean that there won't be Windows 7 drivers for other socket AM4 chips, such as the 7th generation A-series "Bristol Ridge" APUs. AMD-supplied drivers are essential for these chips, as they drive the AMD Radeon integrated graphics, and Windows 7 continues to be a gaming platform. What happens now? Well, you can run Windows 7 on AMD Ryzen-powered desktops just fine, it's just that the OS won't support all of the processor's capabilities, such as some of the newer instruction sets it comes with.

ASRock Top-end X370 Socket AM4 Motherboards Production Versions Pictured

Ahead of their launch, production versions of ASRock's high-end socket AM4 motherboards based on AMD X370 chipset were shown off, at the company-sponsored DOTA Pit gaming event in Split, Croatia. Our friends at Tehix.org shared with us some exclusive pictures. These boards were first spied and detailed at this year's CES expo. Besides looking more polished and ready for retail, not much has changed between these boards from the ones we saw at CES, except the distinctive Ryzen logo on the I/O shield cover, replacing the Intel Ethernet logos. On some models, the Ryzen logo even glows red or white.

AMD Ryzen Processor Models Revealed

Unlike Intel, which has had a predictable processor model number scheme over the past decade, those of AMD's new Ryzen processor family have been shrouded in mystery. Come March 2nd, and the company will launch some of 17, that's right, seventeen processor models. These include 5 eight-core SKUs, 4 six-core SKUs, and a whopping 8 quad-core SKUs. The lineup is led by the AMD Ryzen R7 1800X, followed by the R7 1800 Pro, the R7 1700X, the R7 1700 Pro, and the R7 1700. At this point we don't know the clock speeds of these SKUs, or what "Pro" designates. We know from AMD's application of the "Pro" moniker to some of its A-series APUs that it could designate certain business-desktop centric features.

The six-core lineup is led by the Ryzen R5 1600X, followed by the R5 1600 Pro, the R5 1500, and the R5 1500 Pro. The clock speeds of these SKUs range between 3.20-3.60 GHz, all SKUs feature SMT, enabling 12 logical CPUs for the OS to deal with. Lastly, AMD has an exhaustive range of quad-core chips, the ones with SMT are slotted in the Ryzen R5 extension, and the ones without SMT are Ryzen R3. The SMT-enabled quad-core lineup includes the R5 1400X, R5 1400 Pro, R5 1300, and R5 1300 Pro. The entry-level R3 lineup includes the R3 1200X, R3 1200 Pro, R3 1100, and R3 1100 Pro. A number of these SKUs will launch on the 2nd of March, 2017.

ASUS ROG Crosshair VI Hero Flagship Motherboard Detailed

Crosshair is the brand that kicked off ASUS' coveted Republic of Gamers (ROG) series. The NVIDIA nForce chipset based ROG Crosshair socket AM2 motherboard was the board to have, in AMD's hayday as the leader in CPU performance. Over the years, the Crosshair brand received lesser love from ASUS, as AMD's chipset releases became infrequent, due to the company's slower CPU product development cycle than Intel. With the new socket AM4 platform and its companion AMD X370 chipset for the high-end segment, ASUS is back with a Crosshair branded motherboard, the ROG Crosshair VI Hero. It's interesting that ASUS chose not to give it the "Formula," "Extreme" or "Apex" extensions, and instead with the "Hero" extension it reserves for the $200-230 ROG branded boards.

Nevertheless, the ROG Crosshair VI Hero looks to be one of the most elaborately designed socket AM4 motherboards, and will compete with the likes of the Aorus AX370 Gaming 5 and the MSI X370 XPower Gaming Titanium. Built in the ATX form-factor, the Crosshair VI Hero draws power from a combination of 24-pin ATX, 8-pin EPS, and 4-pin ATX power connectors, and conditions it for the CPU with a 12-phase VRM. The board features a "monochromatic design," so you can deck it up with your own LED lighting. It does feature RGB LED headers, with support for ASUS Aura Sync platform. The board has its own diagnostic LEDs that guide you through the POST sequence. Besides the ROG stylized chipset and CPU VRM heatsinks, the board features plastic I/O shield covers that run the length of the board.

AMD Readies Ryzen Platform Drivers for Windows 7

AMD is reportedly providing platform (chipset) drivers for its upcoming socket AM4 platform, for the ageing Windows 7 operating system. This is noteworthy as rival Intel isn't providing Windows 7 drivers for its 200-series chipset, which drives the Core "Kaby Lake" processors, and the onboard graphics of Core "Kaby Lake" processors. Graphics drivers by AMD could power integrated graphics cores of the 7th generation A-series "Bristol Ridge" APUs, and the three socket AM4 chipsets - A320, B350, and X370.

Noctua Presents Three Special-Edition AM4 CPU Coolers for AMD Ryzen

Noctua today presented three special-edition models of its award-winning quiet CPU coolers. The new SE-AM4 versions of the NH-D15, NH-U12S and NH-L9x65 are dedicated premium-quality solutions for the new AM4 socket of AMD's upcoming Ryzen architecture. Whereas the NH-L9x65 SE-AM4 is tailored for compact systems and the NH-U12S SE-AM4 offers an excellent balance of performance and compatibility, the NH-D15 SE-AM4 provides maximum cooling performance for overclockers and silent enthusiasts.

"AMD's Ryzen architecture promises exciting possibilities for various applications and the NH-D15, NH-U12S and NH-L9x65 are some of our most popular models, so it was a natural choice to create dedicated special editions for the new platform," says Roland Mossig (Noctua CEO). "Each of these coolers has received more than 100 awards and recommendations from international websites and magazines, so we're confident that the SE-AM4 special editions will be a great choice for anything from compact ITX builds to overclocked gaming rigs."

EVGA Announces the CLC 120/280 Liquid Coolers

The EVGA Closed Loop CPU Cooler (CLC) 120 and 280 have arrived. These new liquid coolers from EVGA give you incredible performance, low noise, robust software controls and RGB lighting.

Built to perform
The new cooling block offers improved flowrate and heat transfer surface area for incredible cooling efficiency.

Sync with your EVGA GeForce GTX Graphics Card
Link up your EVGA CLC cooler with select EVGA graphics cards, and match the colors directly from software. One button to control both RGB LED's! Color profiles even save to firmware.

Arctic Announces Extensive AMD Socket AM4 Support

Arctic announces support for socket AM4 across its range of CPU coolers. The bulk of our CPU-coolers is already compatible to the AM4-socket and needs no further adaption. Among others, these are the complete Alpine 64-Series, all models of Freezer 13 and the Freezer Xtreme. So, whoever plans to switch to the new AMD socket, has no need to do without his reliable ARCTIC CPU-cooler.

Concerning the models of the Freezer 32-series and Freezer 11, AM4-compatibility will be achieved with the successors Freezer 12 and Freezer 33. Both will be available this spring. For the Liquid Freezers 120 and 240, we will provide an AM4-solution from early april: All already acquired Liquid Freezers can be upgraded with an extension kit.

CRYORIG to Provide Free AM4 Upgrade Kits

In response to AMD's soon to be released Ryzen CPU and AM4 platform, PC thermal solution brand CRYORIG will be providing free AM4 upgrade kits soon after the official release of AMD Ryzen CPUs. All users of existing AMD-supported products will be able to apply for the free upgrade kits, and native AM4 mounting kits will start hitting the markets after the official CPU release.

CRYORIG will provide all existing users and new owners of AMD supported products the new AM4 kit totally free of charge. Existing eligible products include: R1 Universal/Ultimate, C1, H5 Universal/Ultimate, H7, H7 Quad Lumi, M9a, C7, A40, A40 Ultimate and A80. Users will only need to provide the following information: proof of purchase of the CRYORIG product (or product registration number), and a proof of purchase of an AMD Ryzen or AM4 CPU or Motherboard. The necessary info just needs to be sent to CRYORIG support email-box "support@cryorig.com" and the kit will be sent directly to the provided address. Local distributors and select channels will also have these kits available.

Phanteks Announces Free AM4 Upgrade Kits

Phanteks, the award-winning thermal cooling and chassis manufacturer today announced that they would distribute free AM4 upgrade kits to their customers. Owners of Phanteks' CPU Coolers that want to be able to use their coolers with the new AM4 socket can now receive a free upgrade kit

Phanteks AM4 upgrade kit will allow for full compatibility with the new AMD AM4 Socket. Starting January 25th, 2017, customers that have Phanteks CPU coolers can contact their service team to receive their free upgrade kit, for which they'll need to provide a copy of the purchase invoice, a copy of the purchase invoice of an AMD motherboard or AMD processor, and e-mail those to Phanteks' customer support team. All future Phanteks cooler products will include the required AMD AM4 mounting bracket.

ECS B350AM4-M Socket AM4 Motherboard Pictured

ECS showed off its B350AM4-M, which appears to be the company's only socket AM4 motherboard, for now. This micro-ATX board is based on AMD's mid-tier B350 chipset. The board draws power from 24-pin ATX and 4-pin CPU power connectors, and conditions it for the CPU with a 6-phase VRM. Expansion slots include one PCI-Express 3.0 x16, a second x16 slot that's electrical x4, and one each of x1 and legacy PCI slots. Storage connectivity includes two M.2 slots, and four SATA 6 Gb/s ports. 6-channel HD audio, and gigabit Ethernet make for the rest of it.

DeepCool Also Intros the New Ark 90 Chassis

DeepCool also unveiled its glassy New Ark 90 chassis, with factory-fitted CPU liquid cooling. This ATX mid-tower chassis features a 3-sided tempered glass panel covering the left side, and three quarters of the top and front panels. Under the hood, is a horizontally partitioned layout, with the larger top half housing the motherboard tray and three 120 mm fan mounts that exhaust out of the right side panel, and which can hold on to a 360 x 120 mm radiator.

The bottom compartment of the New Ark 90 features the PSU bay and two 3.5-inch drive caddies. The included DeepCool Captain 120EX AIO liquid cooler has a 120 mm x 120 mm radiator that's factory-fitted to one of the 120 mm top exhausts. The pump-block comes with AMD socket AM4 support, besides support for most common CPU socket types. The company plans to release the New Ark 90 to the market some time in May 2017.

ASRock Socket AM4 Motherboard Lineup Detailed

At the 2017 International CES, ASRock showed off some of its first socket AM4 motherboards for AMD Ryzen processors and 7th generation A-Series "Bristol Ridge" APUs. Leading the pack is the X370 Taichi. Built in the ATX form-factor, the board draws power from a combination of 24-pin ATX and 8-pin EPS power connectors. It uses a 16-phase CPU VRM with high-capacity Super Alloy chokes. The AM4 socket is wired to four DDR4 DIMM slots, and two PCI-Expres 3.0 x16 slot (x8/x8 when both are populated). The third x16 slot is electrical x4 and wired to the chipset. Two other x1 slots make for the rest of its expansion area.

Connectivity on the X370 Taichi include two USB 3.1 ports (one type-A and one type-C), ten USB 3.0 ports, 8-channel PureSound 4 onboard audio solution (of the same grade the company is deploying on its high-end Intel Z270 motherboards), gigabit Ethernet with an Intel-made controller, and 802.11ac WLAN. Storage options include one 32 Gb/s M.2 slot, one 16 Gb/s M.2 slot, and eight SATA 6 Gb/s ports. Next up, is the X370 Professional Gaming. This board is practically identical to the X370 Taichi. The two boards share a common PCB, and differ only with the red+black color scheme on the X370 Professional Gaming, as opposed to white+black on the X370 Taichi.

AMD Confirms "Full Spectrum" of Unlocked, Overclockable Ryzen CPUs

AMD has seemingly confirmed that there will be more than just the fabled 8-core, 16-thread Ryzen CPUs we've only as of yet seen presented by the company. Come the expected Ryzen launch before the end of Q1 (which means, before the end of March), we should see more Ryzen CPUs than only 8-core solutions, though AMD still hasn't revealed exactly the core-count/configurations of the other CPUs on their product stack. Theoretically, AMD could follow the Intel path of simply disabling SMT (Simultaneous Multi-Threading, AMD's equivalent to Intel's Hyper Threading) and thus crafting another product, though this is pure speculation on my part. Whether or not AMD will include 4-core or 6-core CPUs on their product stack as well is as of now an unconfirmed, educated guess.

Four GIGABYTE Socket AM4 Motherboards Pictured

GIGABYTE showed off four socket AM4 motherboards, designed for the upcoming AMD Ryzen processors and 7th gen. A-series APUs, at its 2017 CES booth. The lineup begins with the AB350M-D3H, an entry-level micro-ATX board based on the mid-tier B350 chipset; the mid-range AB350-Gaming 3, the mid-high segment AX370-Gaming K5, and the AX370-Gaming 5. The AB350-D3H covers the basics, with a 7-phase VRM, one PCI-Express 3.0 x16 slot wired to the AM4 socket, a second x16 slot that's electrical x4 and wired to the B350 chipset, one legacy PCI slot; one 32 Gb/s M.2 slot and six SATA 6 Gb/s ports (from which two are directly wired to the AM4 socket); and connectivity that includes 6-channel HD audio, gigabit Ethernet, two USB 3.1 (10 Gb/s) ports, DVI, HDMI 2.0, and DisplayPort.

Moving up the ladder, the AB350-Gaming 3 is a gaming-grade board in the ATX form-factor, featuring a red+black color scheme. The board draws power from a combination of 24-pin ATX and 8-pin EPS power connectors; conditioning it for the CPU with a 7-phase VRM. The APU is wired to four DDR4 DIMM slots, and one PCI-Express 3.0 x16 slot. Other expansion slots include two x16 slots that are electrical x4, and two x1 slots. Storage connectivity includes one 32 Gb/s M.2 and six SATA 6 Gb/s ports (from which two are low-latency ports). Display outputs include DVI, DisplayPort, and HDMI. USB connectivity includes two USB 3.1 (10 Gb/s) ports, and six USB 3.0 ports. GIGABYTE deployed its gaming-grade AMPUp! onboard audio solution with a 115 dBA SNR CODEC, ground-layer isolation, audio-grade capacitors, a headphones amp, and gold-plated audio jacks. Network is care of an Intel-made gigabit Ethernet controller.

AM4 Socket Compatibility: be quiet! Announces Free Upgrade Kits

be quiet!, the market leader in PC power supplies in Germany for ten consecutive years, is committed to its high level of customer support. Today the company announces the availability of free AM4 upgrade kits to their customers. Owners of current be quiet! CPU coolers switching to AMD's new socket will not have to retire their reliable and proven coolers. Thanks to an elaborate product design, installing the coolers on the new platform will be straightforward and very similar to previous sockets.

All be quiet! CPU coolers that can currently be mounted to the AMD retention module already support socket AM4 CPUs, including the Pure Rock, Pure Rock Slim and Shadow Rock LP coolers.

AMD A12-9800 "Bristol Ridge" AM4 APU with ASUS A320M-C Tested

German PC enthusiast "Crashtest" clinched a sweet combo of an AMD A12-9800 "Bristol Ridge" socket AM4 APU with an ASUS A320M-C entry-level micro-ATX motherboard, for 200€. Pairing it with 8 GB of dual-channel DDR4-2133 memory, the platform was put through the AIDA64 test-suite. In the memory front, the platform performs on-par with older platforms at comparable DDR3 bandwidth. The K15.6 integrated memory controller isn't producing the kind of memory bandwidth as the Core i7-6700K with dual-channel DDR4-2133 memory from AIDA64's internal reference bench table.

In the CPU-related tests, the APU has about the same performance as its predecessors, such as the A10-7850K. The chip features two "Excavator" x86-64 CPU modules, making up four cores, and is clocked at 4.20 GHz. There are performance upticks seen in tests such as Hash and VP8, where the chip likely benefits from new instruction sets.
More results follow.

GIGABYTE AX370-Gaming K3 Socket AM4 Motherboard PCB Pictured

The picture of a bare PCB of an upcoming GIGABYTE AX370-Gaming series socket AM4 motherboard is doing rounds on the web. The picture reveals the bare PCB of the motherboard with all its traces and printed markings, but at a stage before surface-mount components can be soldered onto it. One can still make out quite a bit about the board. AMD X370 is the company's upcoming high-end desktop chipset, which will be launched alongside the company's Ryzen 8-core processor, some time in February, 2017.

To begin with, the AX370-Gaming K3 is built in the ATX form-factor. Its AM4 socket supports both Ryzen "Summit Ridge" CPUs and 7th generation A-series "Bristol Ridge" APUs. The board draws power from 24-pin ATX and 8-pin EPS power connectors, and conditions it for the CPU with a 7-phase VRM. The AM4 socket is wired to four DDR4 DIMM slots. Expansion slots include one PCI-Express 3.0 x16, a second gen 3.0 x16 slot that's electrical x4, and three other gen 3.0 x1 slots. Storage connectivity appears to include at least eight SATA 6 Gb/s ports, and one 32 Gb/s M.2 slot. 8-channel HD audio, gigabit Ethernet, USB 3.1 (including type-C) ports, appear to make for the rest of the connectivity. GIGABYTE's signature Dual-UEFI is featured.
Many Thanks to TheLostSwede and Tomas H. for the tips!

AMD RYZEN Demo Event - Beats $1,100 8-Core i7-6900K, With Lower TDP

At their Austin, Texas "New Horizon" Event, AMD introduced us to live "ZEN" chips working full-tilt, showing us what AMD's passion and ingenuity managed to achieve. The "New Horizon" event was a celebration to what AMD sees as another one of those special, breakthrough moments for a company: after starting work on "ZEN" 4 years ago in 2012 as a complete new design. The focus: building a great machine, whilst increasing IPC by 40% over their previous architecture, at the same power constraints; and to create a smart machine, which could sense and adapt to environment and applications so it improves over time. The company's verdicts: "ZEN" met or exceeded their goals, with the desktop PC market being home to the very first "ZEN" product.

According to AMD's CEO Dr. Lisa Su, AMD's event was named "New Horizon" as a reference to AMD's vision in the computing space: that they're on a journey to bring a new generation of processor technology, and customers towards a new horizon of computing. Their intention? To directly connect with fans who love PC gaming, whilst doing what AMD does best - pushing the envelope on performance, power, frame-rates and technology. AMD also flaunted their renewed faith in gaming, with it being on the company's DNA and passion, whilst revisiting the old memory lane, reminiscing on the Athlon Thunderbird, the world's first chip to break the 1 GHz barrier; the launch of their first 64-bit processor; and breaking the 1 TFLOP barrier in computing power with their HD 4850 and 4870 gaming GPUs.
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