
NVIDIA GTX 1080 Ti Confirmed; 980 Ti Owners to Enjoy "Step-up" Program
In a lInkedIn job post for Senior Marketing Manager, NVIDIA has seemingly confirmed the launch of a Ti version of their GTX 1080 graphics card. The relevant line is a simple one: "980 Ti users get first spot in line for 1080 Ti pre-orders, or Step Up offer".
If true, this is an interesting way for NVIDIA to go on about with their newest generation graphics card releases, and would be a good way to essentially "corner" their current user base into future hardware upgrade paths by increasing the value of staying within the GeForce family. Considering NVIDIA's current product stack, we wouldn't be surprised to see GTX 1080 Ti retail at about $999, so a value of $200 for your used 980 Ti seems reasonable in such a trade-in program (from a purely corporate perspective, naturally).
If true, this is an interesting way for NVIDIA to go on about with their newest generation graphics card releases, and would be a good way to essentially "corner" their current user base into future hardware upgrade paths by increasing the value of staying within the GeForce family. Considering NVIDIA's current product stack, we wouldn't be surprised to see GTX 1080 Ti retail at about $999, so a value of $200 for your used 980 Ti seems reasonable in such a trade-in program (from a purely corporate perspective, naturally).