AYANEO today officially launched its latest retro-style Android handheld, the AYANEO Pocket ACE. Featuring a horizontal retro design, this handheld is exquisitely crafted, elegant, and portable, while being powered by the Qualcomm Snapdragon G3x Gen 2 gaming platform for top-tier performance that effortlessly handles both classic games and popular mobile titles. Upholding its philosophy of "Real Gamers, Know Gamers," AYANEO once again pushes the boundaries of retro horizontal handheld gaming with the Pocket ACE.

Honoring Classics, Reinventing Elegance - Inheriting the brand's aesthetic DNA, retro design meets modern craftsmanship. The AYANEO Pocket ACE continues the brand's design philosophy, paying homage to classic horizontal handhelds while incorporating modern manufacturing techniques to breathe new life into the form. Its sleek, flowing body and meticulously refined button layout deliver a comfortable grip, allowing players to experience the perfect fusion of retro charm and contemporary refinement in every gaming session.

The Razer Huntsman V3 Pro Mini White Edition is a combination of performance and style. Engineered with cutting-edge Razer Analog Optical Switches Gen-2, it delivers lightning-fast actuation and unmatched responsiveness, ensuring every keystroke is as flawless as its design. This keyboard sets a new standard for both form and function.

Huntsman V3 Pro Mini - White Edition
By hitting the appropriate key combination, gamers can access quick onboard adjustments on-the-fly to fine-tune actuation point and Rapid Trigger settings instantly, with real-time feedback displayed via a number row. Similarly, Razer Snap Tap, which is disabled by default, can easily be toggled with a key combination since this feature is built into the keyboard. Gamers can unlock even deeper customization through Razer Synapse and save their custom settings directly to multiple profile slots on the keyboard.

YUNZII has introduced the MAD68 HE, a budget-friendly wired gaming keyboard featuring an 8,000 Hz polling rate and Hall Effect magnetic switches. Built for gamers on a tight budget, it does not lack premium-oriented features, such as a low latency of 0.125 ms and 0.02 mm actuation accuracy combined with Rapid Trigger technology. The Dynamic Keystroke (DKS) allows customization, enabling users to assign multiple functions per key press and adjust actuation points. For more advanced customization it relies on YUNZII's web-based software, which allows users to adjust Hall Effect settings, remap keys, configure macros, and personalize the south-facing RGB lighting effects.

The YUNZII MAD68 HE came in a 65% compact layout measuring 320 x 116 x 37 mm with the inclusion of directional keys being a nice touch. The MAD68 HE also features hot-swappable magnetic switches (Magnetic Amber Pro Switches) for effortless replacements. Also, it features N-Key Rollover (NKRO) for accurate key registration while a reinforced metal positioning plate and multiple layers of sound-dampening foam provide users with a stable and comfortable typing experience. Another little addition is the personalized strap that can be attached to the keyboard.

NACON is proud to announce that the hotly anticipated Revolution X Unlimited (RXU) is available now for pre-order exclusively on their website, nacongaming.fr. First revealed at last year's Gamescom, this new Xbox-licensed wireless controller is optimised for PC and console shooters, delivering unparalleled precision, lightning-fast responsiveness, and absolute comfort.

A concentration of technologies to enhance performance
Equipped with instant-response triggers and joysticks featuring Hall Effect technology, the RXU guarantees exceptional precision and durability. Omron micro-switches on the majority of buttons enhance players' responsiveness for optimum gaming performance.

SK keyfoundry, an 8-inch pure-play foundry in Korea, announced today that it offers a new 3D Hall-effect sensor technology that can measure speed and direction through three-dimensional magnetic field detection for its foundry customers.

The Hall-effect sensor is a device that measures the strength of a magnetic field using the Hall-effect, which detects the voltage difference generated when a conductor or semiconductor passes through a magnetic field. The measured magnetic field is utilized in applications that leverage the position, speed, rotation, direction, and current of devices.

Game controller brands are engaged in a race to update their devices with the latest internal technologies—recent market entries have sported "cutting-edge" TMR analogue joysticks, and more are seemingly in the development pipeline. GuliKit has listed a new "Reloaded" KingKong 2 (KK2) offering that features TMR electromagnetic modules; its model name is (simply) abbreviated to "KK2T." On inspection, the upgraded variant is a visual match for the original black KK2 Pro multi-platform controller (2022). In comparison, the lower-end KK2 model does not sport fancy silver accents. The two mature models utilize Hall Effect sticks—this is another electromagnetic standard; now considered "old hat" by hardcore gaming controller enthusiasts.

TMR and Hall Effect modules are often advertised as "problem free" solutions, when lined up against traditional ALPS encoders. The even older standard has tendency to develop "stick drift"—most notably, the bane of Nintendo Switch Joy-Con owners. The likes of GameSir, 8BitDo, and GuliKit claim that their various modern gamepads are provisioned with "anti-stick drift" and "anti-drift performance" tech. Discerning audience members reckon that Hall Effect modules are not completely immune to developing faults; hence the emergence of TMR alternatives. Curiously, GuliKit's KingKong 3 (KK3) controller series has also received the TMR upgrade treatment. The basic model features "1000-level high precision" sticks, while fancier KK3 PRO and MAX packages make do with Hall Effect units.

Take center stage and own the spotlight with the CRKD Gibson Les Paul Guitar Controller! Two exclusive editions are now available for pre-order—the LP Black Tribal Encore Edition and the LP Blueberry Burst Pro Edition. Both guitars feature the legendary Gibson Les Paul shape, reimagined as a game controller. Whether you're rocking out in Fortnite Festival, reliving classic Guitar Hero and Rock Band games, or shredding in community favorites like YARG or Clone Hero, we've redefined a legend with modern innovations built for today's rhythm gamers. From the team that developed the iconic hardware for Guitar Hero and DJ Hero, this release continues the revival of rhythm gaming like never before—bringing the band back together for a whole new era!

SHARED FEATURES
Both the LP Black Tribal Encore Edition and LP Blueberry Burst Pro Edition share advanced features with key differences in fret button and strum bar design. The Pro Edition features mechanical fret buttons (instead of standard fret buttons) and a Hall Effect Strum Bar with Haptic Feedback (instead of a mechanical strum bar). The Encore Edition includes standard fret buttons and a mechanical strum bar.

8BitDo has released another variant of its popular Ultimate Wireless Controller; this time in "No. 2" sequel form. At first glance, this modernized variant looks very familiar. There are major changes—external and internal—present on this new iteration; according to 8BitDo's product page. The company has upgraded their flagship model with Tunneling Magnetoresistance (TMR) joysticks; hardcore controller enthusiasts have deemed this emerging standard as the "superior" choice. Manufacturers and supporters have claimed that TMR sticks are "more precise" and less power hungry, when compared to Hall Effect equivalents. 8BitDo is catching up with its main competition; GameSir and GuliKit are notable rivals—with several TMR-based models already available at retail.

The 8BitDo Ultimate 2 Wireless Controller ($59.99) borrows several modern features from a budget-friendly sibling: the Ultimate 2C Wireless Controller ($29.99). Customizable extra shoulder bumpers/buttons (R4 and L4) are welcome additions, as well as updated wireless (2.4 GHz) and wired connections with a maximum 1000 Hz polling rate. Early adopters reckon that the latest model sports 8BitDo's much-improved D-pad design. Rear toggles are advertised as offering: "easy switching between linear Hall Effect triggers and non-linear tactile triggers for optimal control across different gaming scenarios." The Ultimate 2 and Ultimate 2C models are compatible with PC and Android platforms, but the more expensive option is decked out with rear paddles, RGB Fire Ring lighting effects, and is supplied with a slick-looking magnetic charging dock. Insiders believe that 8BitDo will be releasing Nintendo Switch and Xbox-oriented versions in the near future.

SCUF Gaming, creator of the high-performance gaming controller category and part of the Corsair family of brands, today announced the SCUF Valor Pro Wired Performance Controller for Xbox and PC, available now starting at $99.99. The SCUF Valor Pro Wired embodies over a decade of collaboration with esports pros and creators, refining every feature for peak performance. Built on SCUF's legacy of innovation, this pro controller empowers gamers with unmatched precision and control to dominate the competition.

Offering an unprecedented level of speed and control, the SCUF Valor Pro Wired gives Xbox and PC gamers a decisive competitive advantage, with every aspect of the controller built to the highest SCUF standards. With remappable paddles, a dedicated wired connection with ultra-fast 1000 Hz polling rate response time on PC, a compact and ergonomic shape, and all of the game changing features SCUF is known for, including longer lasting anti-drift Hall Effect thumbsticks, the SCUF Valor Pro Wired will improve any dedicated gamers performance.

GameSir is excited to introduce its latest multi-platform gaming controller, the Super Nova. The Super Nova redefines gaming comfort and precision with its noise-free, responsive controls. Featuring noise-free ABXY buttons and advanced GameSir Hall Effect sensing sticks, it ensures smooth, precise feedback while minimizing distractions. Whether you're playing on PC, Switch, Android, or iOS, the Super Nova's tri-mode connectivity and full customization options make it the perfect choice for gamers seeking a flexible, immersive experience. Available for pre-order on GameSir's official website.

The Super Nova offers versatile connectivity, working flawlessly with PC, Switch, Android, and iOS devices via Bluetooth, wired, and wireless dongle connections. It features GameSir Hall Effect sensing sticks, providing a durable lifespan of up to 5 million cycles, offering precise and responsive feedback. The anti-friction glide rings ensure super-smooth stick control, reducing stick grinding and extending usage time.

The GameSir X3 Pro integrated cooler mobile controller merges an advanced cooling system with high-quality performance. It is designed to enhance your gaming comfort and elevate your gaming experience with extreme esports sensation. It's compatible with Android devices and iPhone 15 and above, supporting phones with a length of 110-180 mm. Now available in exclusive Deadpool edition.

Officially licensed by Marvel, this edition showcases Deadpool's iconic black and red color scheme, capturing the essence of the beloved anti-hero. Equipped with a 900 mm cooling plate, it delivers an impressive 12 W of cooling power, keeping your phone cool even during long gaming sessions or in high temperatures. The GameSir Hall Effect anti-drift sticks offer 360° precision control, providing seamless and pinpoint accuracy. Combined with their durability, they meet the high standards that gamers demand for a top-tier gaming experience.

Endgame Gear has displayed plenty of their OP and XM gaming mice at this week's CES trade event—TechPowerUp discovered that wired options outnumbered the brand's popular wireless models. The addition of limited edition colorway has certainly boosted the count of wired 8K mice—Endgame Gear's "Purple Frost" finish OP1 8K model attracted immediate attention when TPU headed over to the gaming peripheral's counter. The standard black variant was reviewed by pzogel last summer—earning "Editor's Choice" and "Innovation" rewards.

Acer today launched the new Nitro Blaze 8 and Nitro Blaze 11 handheld gaming devices, designed to elevate mobile gaming experiences with cutting-edge performance and versatile features. Powered by AMD Ryzen 7 8840HS processors, 16 GB of LPDDR5X memory, and up to 2 TB of storage, the Nitro Blaze series boasts lightning-fast performance and responsiveness. Their WQXGA touch panels (8.8-inch or 10.95-inch) featuring Radeon Super Resolution and AMD FidelityFX Super Resolution technology, ensure fluid image quality. The dedicated Acer Game Space application simplifies managing and accessing popular games and applications on handheld gaming PCs.

The new Nitro Mobile Gaming Controller enhances the mobile gaming experience by enabling users to game anywhere and anytime with its foldable design. It supports fast charging to allow uninterrupted gaming sessions while powering mobile devices quickly.

With the upcoming Nintendo Switch 2 all but a given, much has been said about the new handheld gaming console in leaks and rumors. Now, a new set of supposed leaks from Decky Wizard on X have caused a bit of consternation among the Switch community, given the seemingly random mix of upgrades and perceived downgrades coming to the next-gen Switch. Minor details include larger buttons, a redesigned dock, and three colorways at launch, however, details around the new display and controls are more significant. For starters, the leaks suggest that the Switch 2 will have larger buttons and Hall-effect joysticks, both of which would likely be a massive upgrade in the eyes of most gamers, however it also seems as though the Switch 2 will use an LCD, as opposed to an OLED display, for the base model.

It seems as though most Switch fans were expecting an OLED panel right out the gate, given the Nintendo Switch OLED has been available for quite some time, now. Hall-effect joysticks will also likely solve one of the community's biggest complaints about the Switch controls—that being stick drift—but Nintendo would have to also provide a calibration tool in the Switch software to correct for wear and tear on the joysticks. Larger buttons may also be a welcome change for most Switch gamers, since cramped controls are a fairly common criticism of the original Switch. In addition to the news of the physical and technical specifications, Decky Wizard also claims that the Switch 2 will be lighter than the Steam Deck and be launched as soon as January 2025. In a subsequent post, Decky Wizard uploaded leaked images of the new Switch 2, showing off not only a fresh looking chassis with smaller screen bezels and a new built-in kickstand design, but also the design of the new first-party dock and two new, larger Joycon release buttons on the backs of each Joycon.

Today, NYXI officially announces the global launch of the NYXI Flexi Wireless Game Controller, designed to deliver a seamless and customizable gaming experience across multiple platforms. The NYXI Flexi stands as a strong competitor to other modular design controllers on the market, offering exceptional versatility, precision, and durability.

Customizable Gamepad Layouts
Switching between different gamepad layouts can be frustrating for multi-platform gamers. NYXI Flexi Wireless Game Controller solves this challenge with its innovative swappable components. Gamers can easily adapt the controller to their preferred style with features like swappable ABXY keycaps, interchangeable D-pad & left joystick. Whether you favor an Xbox layout, Switch button configuration, or Playstation controller joystick placement, the Flexi offers seamless customization for an unparalleled gaming experience.

GameSir, a pioneer in gaming peripherals, introduces the X3 Pro mobile gaming controller, a groundbreaking device designed to redefine the mobile gaming experience. With an integrated 900 mm² cooling plate, Hall Effect sticks, dual rumble motors, and detachable components, the X3 Pro combines cutting-edge technology with exceptional customization options for gamers seeking peak performance. The GameSir X3 Pro Mobile Gaming Controller is available for $79.99/£79.99 on Amazon, Amazon UK and the GameSir Official Website

Designed for compatibility with Android devices and iPhone 16/15 series, the X3 Pro controller sets a new standard for mobile gaming. The built-in cooling system, powered by advanced Peltier technology, delivers efficient heat dissipation with a maximum cooling power of 12 W. This ensures smartphones remain cool even during prolonged sessions in high-temperature conditions, providing uninterrupted, smooth gameplay.

GameSir, a World-renowned brand in gaming peripherals, proudly announces the release of the Cyclone 2, an advanced multi-platform wireless controller designed to redefine precision and gameplay experience. Featuring cutting-edge technology and versatile functionality, the Cyclone 2 caters to gamers across Switch, PC, Android, iOS, and Steam devices.

One of the standout features of the Cyclone 2 is that it integrates GameSir's groundbreaking Mag-Res TMR Sticks, combining the precision of traditional potentiometer sticks with the durability of Hall Effect technology. This combination ensures smoother performance, higher accuracy, and long-lasting durability. Additionally, precision-tuned Hall Effect analog triggers provide smooth and responsive feedback, giving players a competitive edge in various gaming genres. For action and FPS enthusiasts, the controller also features a Hair Trigger Mode for ultra-fast responses.

Thrustmaster is thrilled to announce the integration of its cutting-edge H.E.A.R.T. (HallEffect AccuRate Technology) technology in its range of ESWAP gamepads through the new ESWAP SH5 HALL STICK MODULE mini-sticks, as well as in a new gamepad, HEART CONTROLLER. Backed by 15 years of proven expertise in magnetic sensors for flight simulation, H.E.A.R.T. delivers exceptional, lasting precision, allowing mini-stick movements to be tracked to within 0.01 degree, while eliminating drift issues.

ESWAP modular gamepads have set the standard for performance-oriented gamers and competitive gaming professionals. Now, with the integration of Hall effect technology in ESWAP modular gamepads, gamers can enjoy this innovation without having to purchase a new gamepad, by simply replacing the modules. In addition, Thrustmaster is expanding its lineup with HEART CONTROLLER, a new gamepad that natively incorporates H.E.A.R.T. technology. Gamers will benefit from the brand's expertise in a more affordable model, while enjoying the renowned precision and responsiveness of ESWAP gamepads.

MultiDimension Technology Co., Ltd. (MDT), a global leader in magnetic sensors specializing in Tunneling Magnetoresistance (TMR) technology, introduces its groundbreaking TMR2615/ TMR2617 series at Electronica and SPS. These cutting-edge TMR sensors are poised to revolutionize gaming experience with exceptional performance and innovative features.

Game-Changing Technology for Consumer Electronics
TMR2615/TMR2617 are powered by MDT's proprietary TMR technology, integrated with a programmable ASIC offering factory-preset tailored to user-defined parametric targets. This ensures high consistency and optimal performance across large-scale production, addressing diverse demands for thumbsticks and trigger keys in gaming controllers.

Leading gaming accessories maker Turtle Beach Corporation today unveiled another groundbreaking, first-of-its-kind controller, the Turtle Beach Stealth Pivot. This new, premium smart controller works both wirelessly and in wired mode for Windows 10/11 PCs, and is Designed for Xbox and compatible with Xbox Series X|S and Xbox One as an advanced wired controller. The Stealth Pivot also features Bluetooth 5.2 to connect with compatible Android devices and smart TVs.

The Stealth Pivot's standout feature is the unique, rotating thumbstick and button control modules that deliver simple, precise, and enhanced gameplay for any game type. One layout provides traditional PC & Xbox gamepad controls, and the modules can be easily rotated and locked back into place to produce a stick and button layout more suitable for fighting games. The Stealth Pivot is crafted from premium materials, including built-in Hall Effect sensors in the rotating control modules, and gamers can also explore an impressive and extensive list of customization options. The Turtle Beach Stealth Pivot controller launches November 26, 2024, and is available for pre-order at www.turtlebeach.com and participating retailers worldwide for $129.99/£119.99/€129.99 MSRP.

Leading gaming accessories maker Turtle Beach Corporation (Nasdaq: HEAR), and Performance Designed Products LLC (PDP) today announced the launch of two new Call of Duty -themed controllers as gamers gravitate toward this year's highly anticipated Call of Duty launch. Gamers on PS5 and PS4 consoles and PC can now get their hands on the new Victrix Pro BFG Wireless Controller: Call of Duty - Field Op edition, while the Designed for Xbox REMATCH GLOW Advanced Wired Controller: Call of Duty - Mister Peeks edition is for gamers on Xbox Series X|S, Xbox One, and Windows 10/11 PCs.

The Victrix Pro BFG Call of Duty - Field Op Wireless Controller is available now at www.PDP.com, Amazon, and participating retailers for $199.99/£179.99/€199.99 MSRP. The REMATCH GLOW Call of Duty - Mister Peeks Wired Controller is available for $37.99/£34.99/€39.99 MSRP at www.PDP.com, Amazon, and participating retailers. Both loadouts are ready for immediate deployment, while supplies last.

Unleash your gaming potential with the GameSir G8 Plus Bluetooth Mobile Controller, designed to break free from platform constraints and immerse yourself in limitless gaming adventures. Now available in exclusive Hulk and Thanos Limited Editions, these controllers provide a versatile gaming experience across Switch, tablets, iOS, Android, and PC—all with a single purchase. Elevate your gameplay with these ultra-compatible controllers.

Officially licensed by Marvel, the G8 Plus features vibrant colors inspired by your favorite characters: Hulk's iconic green and purple, and Thanos' regal purple and gold. The Thanos Edition buttons even pay homage to the Infinity Stones, making these controllers a must-have for any Marvel fan.

GameSir, a World-renowned brand in gaming peripherals, proudly announces the launch of its latest product, the Tarantula Pro. This stylish new controller, is designed to enhance the gaming experience across multiple platforms including Switch, iOS, Android, PC and Steam. Inspired by the formidable spider species with the same namesake, the Tarantula Pro stands out with its unique design and lightning-fast response time, making it the perfect device for keen gamers that want a distinctive, feature rich controller with a striking design.

The GameSir Tarantula Pro's distinctive design has multiple extra buttons on the front aligned in three lines, inspired by the appearance of a tarantula. This innovative layout also provides gamers with unprecedented control and flexibility during gameplay. Complemented by an RGB lighting strip and vibrant face buttons, the Tarantula Pro not only offers exceptional performance but also brings a visual flair to the gaming experience.

HexGaming, a leader in customizable game controllers, is setting a new standard for eSports performance with the release of the PHANTOM Gaming Pro Controller for PS5. Built for serious competitive gamers, the PHANTOM combines precision engineering with unparalleled customization, empowering players to dominate in any high-pressure gaming scenario.

Key Features Include:

• Well-Designed Controller Layout:
  The PHANTOM Controller boasts an ergonomic design that enhances the hands-on feeling, allowing for an outstanding gaming experience. Its integrated structure provides multiple solutions and ensures precise, quick button responses. Soft rubber grips reduce fatigue during long gaming sessions, letting players enjoy every moment of gameplay.

MSI proudly announces the launch of two cutting-edge wireless gaming controllers: the FORCE PRO WIRELESS and the FORCE GC300 WIRELESS. Building on the success of their predecessors, the FORCE GC30 and GC20, these new controllers deliver superior performance, enhanced features, and maximum comfort for gamers seeking the ultimate control experience across various platforms.

Ultimate Customization & Performance: FORCE PRO WIRELESS
The MSI FORCE PRO WIRELESS takes customization and precision to a whole new level. Featuring auto-calibrating interchangeable thumbsticks with built-in drift correction and 3-level Hall Effect triggers, this controller is built for peak performance. With 4 rear programmable buttons and 4 vibration motors, the FORCE PRO WIRELESS offers gamers full control and an immersive gaming experience, all with secure handling thanks to its anti-slip texture and firm handgrip.