Valve Clarifies its Stance on AI-generated Game Content
Last week a small-time developer (who releases titles on Steam) kicked up a lot of fuss about AI-generated content being banned, blocked or removed by Valve. They claim that their game has been rejected repeatedly by Steamworks supervisors due to the presence of "fairly obviously AI-generated" material. The incensed dev took to the r/aigamedev subbreddit to chronicle their experience, and share how their latest and greatest "waifu" mini-game got blocked for a second time (for not owning the necessary rights): "It took them over a week to provide this verdict, while previous games I've released have been approved within a day or two, so it seems like Valve doesn't really have a standard approach to AI generated games yet, and I've seen several games up that even explicitly mention the use of AI. But at the moment at least, they seem wary, and not willing to publish AI generated content, so I guess for any other devs on here, be wary of that. I'll try itch.io and see if they have any issues with AI generated games."
Eurogamer has contacted Valve about this matter, and a company spokesperson responded, albeit with the caveat that Steam's policy on AI-generated content is still a "work in progress." They stated: "Our priority, as always, is to try to ship as many of the titles we receive as we can," but the process is further complicated by not knowing whether the developer has "sufficient rights in using AI to create assets, including images, text, and music." There are many legal grey areas when dealing with this type of content: "it is the developer's responsibility to make sure they have the appropriate rights to ship their game."
Eurogamer has contacted Valve about this matter, and a company spokesperson responded, albeit with the caveat that Steam's policy on AI-generated content is still a "work in progress." They stated: "Our priority, as always, is to try to ship as many of the titles we receive as we can," but the process is further complicated by not knowing whether the developer has "sufficient rights in using AI to create assets, including images, text, and music." There are many legal grey areas when dealing with this type of content: "it is the developer's responsibility to make sure they have the appropriate rights to ship their game."