ASUS today announced the ASUS ProArt Power Up Next-Gen Production exhibition at the 2023 NAB Show Centennial in the Las Vegas Convention Center, Nevada from April 16-19. ASUS ProArt will be announcing several new products at the show, including the ProArt Cinema PQ07 and ProArt Display PA24US professional monitors, as well as the first ASUS ProArt graphics cards.

There will also be product demos of cutting-edge ProArt on-set, VFX, post-production, and video editing solutions at the booth. Attendees at the 2023 NAB Show Centennial will also be able to attend ProArt Masters' Talks featuring industry experts from Portrait Displays, Glassbox Technology, and Puget Systems. The sessions will cover a wide range of topics, including color management, virtual production workflows, and computing power behind next-generation productions.

NVIDIA today announced the "Unleash Your Ultimate" game bundle. The company is bundling "Overwatch 2" Ultimate Battle Pass with new purchases of GeForce RTX 40-series graphics cards, namely the RTX 4090, RTX 4080, RTX 4070 Ti, and the newly launched RTX 4070. The bundle covers eligible graphics cards purchased between April 13 2023 and May 8 2023; with the key redemption period ending on June 8 2023. The offer is only available in select regions, and through participating retailers.

In a blog post, AMD has pulled the VRAM card against NVIDIA, telling potential graphics card buyers that they should consider AMD over NVIDIA, because current and future games will require more VRAM, especially at higher resolution. There's no secret that there has been something of a consensus from at least some of the PC gaming crowd that NVIDIA is being too stingy when it comes to VRAM on its graphics cards and AMD is clearly trying to cash in on that sentiment with its latest blog post. AMD is showing the VRAM usage in games such as Resident Evil 4—with and without ray tracing at that—The Last of US Part I and Hogwarts Legacy, all games that use over 11 GB of VRAM or more.

AMD does have a point here, but as the company has as yet to launch anything below the Radeon RX 7900 XT in the 7000-series, AMD is mostly comparing its 6000-series of cards with NVIDIA's 3000-series of cards, most of which are getting hard to purchase and potentially less interesting for those looking to upgrade their system. That said, AMD also compares its two 7000-series cards to the NVIDIA RTX 4070 Ti and the RTX 4080, claiming up to a 27 percent lead over NVIDIA in performance. Based on TPU's own tests of some of these games, albeit most likely using different test scenarios, the figures provided by AMD don't seem to reflect real world performance. It's also surprising to see AMD claims its RX 7900 XTX beats NVIDIA's RTX 4080 in ray tracing performance in Resident Evil 4 by 23 percent, where our own tests shows NVIDIA in front by a small margin. Make what you want of this, but one thing is fairly certain and that is that future games will require more VRAM, but most likely the need for a powerful GPU isn't going to go away.

CD PROJEKT RED's Cyberpunk 2077 is already one of the most technologically advanced games available, using several ray tracing techniques to render its neon-illuminated environments and vast Night City visuals at incredible levels of detail. Now, a new Cyberpunk 2077 update has hit the streets, featuring the technology preview of the Ray Tracing: Overdrive Mode, which enhances the game's already-amazing visuals with full ray tracing, otherwise known as path tracing.

Full ray tracing accurately simulates light throughout an entire scene. It is used by visual effects artists to create film and TV graphics that are indistinguishable from reality, but until the arrival of GeForce RTX GPUs with RT Cores, and the AI-powered acceleration of NVIDIA DLSS, real-time video game full ray tracing was impossible because it's extremely GPU intensive. Previous techniques separately addressed ray-traced shadows, reflections and global illumination for a small number of light sources. Full ray tracing models the properties of light from a virtually unlimited number of emissive sources, delivering physically correct shadows, reflections and global illumination on all objects. The technology preview for Cyberpunk 2077's Ray Tracing: Overdrive Mode is a sneak peek into the future of full ray tracing, and we are working with CD PROJEKT RED on further full ray tracing enhancements, bug fixes, and performance optimizations.

Today at the Amplify Partner Conference, HP Inc announced its latest line-up of gaming hardware and software designed to bring gamers everything they need to enjoy the games they love. The new OMEN Transcend 16 Laptop, OMEN 16 Laptop, Victus 16 Laptop, and a vast range of stunning OMEN monitors offer casual, hobbyist, lifestyle, and hardcore gamers the power and flexibility to play and work hard. To bring everything together, new enhancements in OMEN Gaming Hub offer a variety of performance and personalization features.

People everywhere seek devices that can adapt to hybrid play and work. Sixty-two percent of gamers prefer a PC that fits their entire life instead of being used for gaming only. With a billion new gamers entering the space in the last seven years and 84 percent of them using games to connect with others with similar interests, gaming devices enable access to countless games and corresponding communities.

Intel's next-generation Arc "Battlemage" GPU is expected to numerically-double its shader counts, according to a report by RedGamingTech. The largest GPU from the Arc "Battlemage" series, the "BMG-G10," aims to power SKUs that compete in the performance segment. The chip is expected to be built on a TSMC 4 nm-class EUV node, similar to NVIDIA's GeForce "Ada" GPUs, and have a die-size similar to that of the "AD103" silicon powering the GeForce RTX 4080.

Among the juiciest bits from this report are that the top "Battlemage" chip will see its Xe Core count doubled to 64, up from 32 on the top "Alchemist" part. This would see its execution unit (EU) count doubled to 1,024, and unified shader counts at 8,192. Intel is expected to give the chip clock speeds in excess of 3.00 GHz. The Xe Cores themselves could see several updates, including IPC uplifts, and support for new math formats. The memory sub-system is expected to see an overhaul, with a large 48 MB on-die L2 cache. While the memory bus is unchanged at 256-bit wide, the memory speed could see a significant increase up from the 16-17.5 Gbps on the Arc A770. As for when customers can actually expect products, the RedGamingTech report puts launch of the Arc "Battlemage" series at no sooner than Q2-2024. The company is expected to launch refreshed "Alchemist+" GPUs in 2023.

As the leading brand in the enthusiastic graphics market, Gainward proudly presents the brand new GeForce RTX 4080 and GeForce RTX 4070 Ti Panther Series video cards, powered by NVIDIA's Ada Lovelace GPU architecture. The new Panther Series is born in the Gainward graphics card lineup for performance-oriented consumers who favor the aesthetic of utter darkness and the perfection of simplicity. Shunning all the bells and whistles, the Gainward GeForce RTX 40 Panther presents itself in a sleek black finish with simple line patterns that add a touch of dynamics in the darkness. The minimalist design allows it to seamlessly blend into any builds.

Underneath the Panther's stealthy exterior lies the latest graphics technology and extraordinary thermal solution. The model leverages the Cyclone Fan for optimal aerodynamic performance. The Wing Tip on fantail collects maximized airflow into the thermal module. The sharp claw marks on the Cyclone Fan Blades lead the air to the heat sink steadily. With the support of Ultra-Dense Protection Plate and Metal Backplate with cut-out areas, the GeForce RTX 40 Panther offers exceptional cooling and improved stability.

Palit Microsystems Ltd. as the leading graphics card manufacturer is excited to announce the GeForce RTX 4080 and RTX 4070 Ti JetStream Series built with the ultra-efficient NVIDIA Ada Lovelace architecture. Sedate, silent, yet powerful. The Palit GeForce RTX 40 JetStream fashioned in jet-black with geometric block patterns demonstrates a performance-focused design that remains the essences to achieve any gaming and creator application. Restrained from flashy lights, the JetStream reveals the philosophy of Less is More. Its stealthy approach intends to suit users who prefer function over form, or fancy to keep their PCs in dark presence. Concealed within the JetStream's discrete design is a true marvel of engineering that brings impeccable thermal solution and low-noise operation.

To ensure superior aerodynamic performance, the Gale Hunter Fan cooling system is packed to offer concentrated and smooth airflow. An Ultra-Wide Copper Base adhered to both the GPU and VRAM effectively absorbs heat, keeping the GPU temperatures always in check. The model also possesses a matching Metal Backplate with golden-ratio cut-outs to dissipate hot airs while providing extra rigidity. The GeForce RTX 40 JetStream fully incorporates NVIDIA's revolutionary technologies such as NVIDIA DLSS 3, NVIDIA Reflex, and NVIDIA Broadcast. Consumers will experience immersive visuals and AI-enhanced creating process without compromising on performance. Let the JetStream be your stealthy companion as you take on the most demanding tasks with ease.

When NVIDIA got around to release the $800 GeForce RTX 4070 Ti "Ada" (originally meant to launch as the RTX 4080 12 GB); an NVIDIA Founders Edition product based on this chip was conspicuous in its absence. A tech enthusiast who goes by "KittyYYuko" on Twitter posted pictures of what they claim to be the never-released RTX 4070 Ti Founders Edition; and upcoming RTX 4060 Ti and RTX 4060. The claim begins to check out as we're shown a picture of a graphics card PCB with the distinct Founders Edition shape, which has an "AD104" ASIC, and a 16-pin 12VHPWR connector, along with 8 memory pads, two of which are unoccupied (matches the 192-bit memory interface of the RTX 4070 Ti).

We are shown two other cards, the RTX 4060 Ti Founders Edition, and the RTX 4060 Founders Edition. These are expected to be positioned below the RTX 4070 that the company plans to launch in April. The Founders Edition boards are visibly smaller than even the RTX 3080 Founders Edition, although they stick to the dual-axial flow-through design of that card. "AD106" based graphics cards are expected to have typical graphics power (TGP) values well under the 250 W-mark, for which this cooler looks adequate, considering that the sheet-metal of the heatsink has been pushed to the very edges of the card. The cards could include power adapters that convert no more than two 8-pin PCIe to a 16-pin 12VHPWR with a 300 W power limit.

It's a thrilling GFN Thursday with GRID Legends racing to the cloud this week. It leads a total of eight new games expanding the GeForce NOW library. New content for Rainbow Six Siege is also now streaming. Plus, two new cities are now online with GeForce RTX 4080 performance for cloud gaming. Chicago and Montreal have completed upgrades to RTX 4080 SuperPODs, delivering next-generation cloud streaming to GeForce NOW Ultimate members.

There have already been rumors that NVIDIA plans to introduce new GPU variants to some of its RTX 40 series graphics cards, namely the RTX 4070 and the RTX 4080, but now, a fresh RTX 4090 Founders Edition has been spotted with an updated AD102-301 GPU. According to the previous reports, an updated GPU was needed in order to enable a new voltage comparator circuit on the board. The same reports suggested that it could result in cheaper boards, lower build cost, and thus a lower price, but so far, there are no significant price changes for the RTX 40 series.

While there were no reports that the GeForce RTX 4090 will be on the update path, an updated GeForce RTX 4090 has been shipped to Redditor "cavityserach123." The card in question keeps the same Device PCI ID in GPU-Z, but the Sub ID has been changed, suggesting that it won't be possible to flash it with the BIOS of the previous AD102-300 based RTX 4090.

GALAX today introduced its top air-cooled custom-design graphics card powered by the GeForce RTX 4080 "Ada," the RTX 4080 HOF (Hall of Fame). The all-white card is not just a 4-slot, monstrosity, but also has an extremely tall cooler, including some aesthetic bits that extend beyond the regular height of the cooler. These bits are detachable, although the idea behind them is that the card will be installed vertically—either on a test bench, or a vertical slot.

There are three variants of this card. The RTX 4080 HOF OC Lab Plus-X is the top-dog with 2640 MHz boost frequency out of the box (compared to 2505 MHz reference), and the HOF Panel III accessory (an LCD display panel that puts out real-time monitoring stats of the card). The second variant is the RTX 4080 HOF OC Lab Plus, which is essentially the Plus-X, without the HOF Panel III. The RTX 4080 HOF OC Lab is the "lite" variant among the three, with a 2595 MHz boost frequency, and no HOF Panel III. What's important is that all three variants come with a delicious power-limit. With their "Performance" BIOS enabled, the cards have a 400 W power-limit, with a slider limit (manually tunable) of 470 W. With the "Silent" BIOS, this limit drops all the way down to the NVIDIA-reference 320 W. All three cards come with a single 16-pin 12VHPWR rated for 600 W input.

Eiswolf 2 AiO - now also for custom designs of RTX 4080/4090 and RX 7900XT/XTX GPUs! Alphacool presents additional innovative solutions for cooling Nvidia's Geforce RTX 4080 and 4090 and AMD's RX 7900XT/XTX graphics cards.

The enormous waste heat of the new graphics card generation is excellently dissipated with these coolers. The very good water flow and the large cooling surface are due to the particularly filigree fin structure. The jet plate with revised inflow engine also distributes the water perfectly on the cooling fins. The complete chrome plating of the cooler not only provides resistant protection against acids, scratches and damage, but also achieves a beautiful homogeneity and remarkable shine. The Aurora design of the cooler is kept visually calm and simple. This is evident not only in the cooler's design, but also in the wonderfully even lighting achieved via digitally addressable RGB LEDs.

Eiswolf 2 AIO—now also available for custom designs of RTX 4080/4090 GPUs! Alphacool presents more innovative solutions for cooling NVIDIA's GeForce RTX 4080 and 4090 graphics cards. The enormous waste heat of the new graphics card generation is excellently dissipated with this cooler. The very good water flow and the large cooling surface are due to the particularly filigree fin structure. The jet plate with revised inflow engine also distributes the water perfectly over the cooling fins.

The complete chrome plating of the copper base not only provides resistant protection against acids, scratches and damage, but also achieves a beautiful homogeneity and special shine. The Aurora design of the cooler is kept visually calm and simple. This is evident not only in the cooler's design, but also in the wonderfully even lighting, which is achieved using digitally addressable RGB LEDs.

As a leading brand in True Gaming hardware, MSI is excited to announce the availability for the RTX 4080 and RTX 4070 Ti based GAMING TRIO WHITE graphics cards. The new WHITE series unite the latest in graphics technology, high-performance circuit board design, and advanced cooling in a fabulous silver & white finish. Besides being perfectly tuned for keeping temperatures low while staying virtually silent, these new cards are the perfect choice for white or silver builds by DIY builders everywhere.

Just like the standard MSI GeForce RTX 4080 16 GB and RTX 4070 Ti GAMING TRIO cards, the WHITE edition features the same great balance between performance, cooling, and low noise that gamers have come to trust. Sporting three white versions of the latest TORX Fan 5.0 design, which uses pairs of three fan blades bound together with an outer link to form a rim that focuses airflow into the upgraded TRI FROZR 3 cooling system. The proven nickel-plated copper baseplate at the heart of the heatsink assists to dissipate the heat effectively. The new GAMING TRIO WHITE series are also fitted with a Dual BIOS, giving easy access to profiles that prioritize low noise or more performance with the flick of a switch. A frosty white & silver version of the metal backplate with a flow-through design reinforces the graphics card, while also providing passive cooling action through the implementation of thermal pads. Mystic Light adorns the exterior of the graphics card, illuminating color in synchrony with the rest of the PC through Mystic Light Sync and Ambient Link. As a finishing touch, these cards even come with a white version of the GAMING TRIO support bracket. Combined with other components from MSI's white product line, an impeccable white build can be achieved.

ASUS UK launched a trade-in program for graphics not unlike the Apple trade-in program for the latest iPhones. The company is offering cash payments ranging between GBP £65 to £300 for trading in your old graphics card. The way this works is, you purchase an ASUS GeForce RTX 40-series "Ada" graphics card from the company's ROG Strix or TUF Gaming series, by paying its full price upfront. You then submit a trade-in claim on the ASUS website within 15 days of delivery of your new graphics card. You then mail in your old graphics card within 30 days of receiving a trade-in approval from ASUS. Within 30 days of ASUS receiving your old graphics card, assuming it's in working condition and matches your trade-in claim, ASUS pays you the trade-in price directly to your bank account. For now the program is limited to the UK, and to participating online retailers, only UK residents can avail it, and the qualifying new graphics cards only cover the RTX 4070 Ti and RTX 4080 (but not the RTX 4090).

This page lists out the participating retailers, qualifying new graphics cards, qualifying old graphics cards, and the money you stand to receive when everything checks out.

CHERRY MX, the market leader and expert for mechanical switches in keyboards, is now also represented in the new high-end laptops MEDION ERAZER Beast X40 and Major X20 with the MX Ultra Low Profile Tactile switches. This allows MEDION to complement the latest high-performance hardware with a durable mechanical keyboard that ensures reliable precision and a high-quality typing experience in all situations.

With the top-of-the-line Beast X40, MEDION ERAZER sets new standards. The combination of the powerful Intel Core i9-13900HX processor, 32 gigabytes of DDR5-4800 memory, and the laptop GPU NVIDIA GeForce RTX 4090 with an impressive 16 gigabytes of VRAM ensures a smooth display on the 17-inch QHD+ screen with a 16:10 aspect ratio. Thanks to the NVIDIA G-Sync synchronization technology and a fast refresh rate of 240 hertz, a constant fast and stutter-free playback of the content is guaranteed. With the integration of a two-terabyte PCIe-4.0 SSD, there is also enough space for applications and games.

Now even more compatibility for Geforce RTX 40XX GPUs! Alphacool expands the range for active water cooling of Nvidia's Geforce RTX 4080 and 4090 graphics cards with the new and innovative Eisblock Aurora coolers.

Compared to the previous model of the cooler, several optimizations have been made, which perfectly dissipate the enormous waste heat of the new graphics card generation. The modified fin structure enables a very good water flow and increases the cooling surface at the same time. The modification of the jet plate with revised inflow engine furthermore perfects the distribution of the water on the cooling fins. The chrome plating of the copper base over the entire surface not only provides resistant protection against acids, scratches and damage, but also achieves a beautiful homogeneity and special shine.

Even more performance for RTX 4080 Suprim/Strix and RX 7900XT (X) GPUs! Alphacool presents new and innovative solutions for active water cooling of NVIDIA's GeForce RTX 4080 as well as AMD Radeon RX 7900XT (X) graphics cards with the Eisblock Aurora coolers.

In order to dissipate the enormous waste heat of the new graphics card generations in the best possible way, numerous optimizations were implemented on the water cooler compared to the previous models of these coolers. The fin structure has been modified and allows an optimal water flow while increasing the cooling surface. The modified jet plate with improved inflow engine ensures the best possible distribution of water on the cooling fins. The fully chrome-plated copper base is resistant to acids, scratches and damage. In addition, the chrome plating provides homogeneity and shine that cannot be achieved by nickel plating.

NVIDIA has reportedly begun shipping NVIDIA GeForce RTX 4080 graphics cards with a newer GPU SKU that changes the requirement for PCB design and is set to lower manufacturing costs. Previously, the company shipped its AD103-300-A1 SKU to power the GeForce RTX 4080 graphics cards. However, the new AD103-301 SKU will power the upcoming RTX 4080 cards that the company plans to ship to its AIBs and possibly use in the reference design. With the new 301 version, the GPU performance and power envelope should not change. What does change is the PCB design requirements, as the new SKU revision possesses a different chip pinout that doesn't correspond to the old design.

HKEPC has reported that GPUs with AD103-301 SKU are shipping, while VideoCardz confirms the AIB update with Gainward also offering updated cards. GALAX offers RTX 4080 models with either AD103-300/301 as well. Additionally, the GeForce RTX 4070 Ti will also see an SKU update, with AD104-250 being replaced by AD104-251. With these new silicon revisions, customers will not see any difference. However, the AIBs and NVIDIA could see a cost reduction to improve margins. HKEPC estimates around $1 BOM cost reduction with the new SKU, which will make a difference in thousands of cards shipped.

GIGABYTE displayed their latest motherboards and graphics cards at the 2023 International CES, covering their Socket LGA1700 Intel 700-series chipset; and Socket AM5 AMD 600-series chipset. The Z790 AORUS Tachyon is the company's top-grade LGA1700 motherboard targeting the professional overclocking crowd. The board is designed to chase down CPU and memory overclocking world records, featuring the company's most powerful CPU VRM solution, and a 1 DIMM-per-channel DDR5 memory setup that preferred by overclockers for supporting the highest memory overclocks with the tightest timings. There are several overclocker-friendly features besides the onboard buttons—dual-BIOS ROMs, angled connectors for bench cases, consolidated voltage measurement points, and a feature-packed BIOS setup program.

Over in the AMD side, GIGABYTE's top Socket AM5 motherboard is the X670E AORUS Xtreme, which is a feature-packed motherboard with possibly the strongest CPU VRM solutions in the market for Ryzen 7000 processors, and with the best VRM cooling. In addition to the PCIe Gen 5 M.2 slot wired to the AM5 SoC, you get additional Gen 5 slots that subtract from the x16 PEG slot. The AORUS Xtreme also has the most feature-rich BIOS available among GIGABYTE's AM5 lineup. The B650I AORUS Ultra is a premium Mini-ITX Socket AM5 motherboard based on the AMD B650 chipset. Despite its compact size, it gives you a PCI-Express 4.0 x16 PEG slot, a Gen 5 M.2 slot, and two additional Gen 4 M.2 slots, besides the latest wired- and wireless connectivity. We also snapped the B650 AERO G motherboard targeting creators, and the mainstream B650 AORUS Elite AX.

ASUS today announced the exciting 2023 version of the 16-inch Zenbook Pro 16X OLED (UX7602BZ) creator laptop, featuring a unique Intel processor and a brand-new ASUS Supernova system-on-module (SoM) Design. Developed in partnership with leading technology companies, this new laptop is the most powerful version ever released.

The breakthrough, ultra-compact ASUS Supernova SoM Design enables ultra-powerful performance from the 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 4080 Laptop GPU with NVIDIA Studio drivers, and support for LPDDR5X DRAM that offers 7500 MHz memory frequency speeds, which is much higher than the previous LPDDR5. The new 2023 Zenbook Pro 16X OLED will noticeably improve video-editing performance and 3D rendering capacity—drastically shortening processing times for creative workflows.

To the gaming community, NVIDIA brought a neat pair of high-end graphics cards to go hands-on with. For starters, we got to see almost every brand's custom-design GeForce RTX 4070 Ti desktop graphics card. We reviewed six of these on launch day. Much of the attention was grabbed by the mobile graphics side of the booth, where we could check out gaming notebooks from popular brands such as Razer, ASUS ROG, Acer Predator, Dell Alienware, and MSI Stealth; powered by NVIDIA GeForce RTX 4090 Laptop, RTX 4080 Laptop, and even the RTX 4060 Laptop.

Each of these was set up to show off a different new aspect of the GeForce "Ada Lovelace" architecture, including DLSS 3 frame-generation, RTX real-time ray tracing in games such as Portal RTX, G-SYNC, Reflex, and a single RTX 4090 Laptop-based notebook powering a surround-display setup for racing sims, as well as AAA gaming with maxed out settings and newer ray tracing performance presets. Some of these had real-time FRAPS monitoring of frame-rates, GPU power-draw, and temperatures. A common theme with all the notebooks we've seen is that none of them were bulky moble workstations pretending to be notebooks, including the ones powered by the RTX 4090 Laptop GPU.

MSI has, for the first time, released white variants of its Gaming X Trio line of graphics cards, from the company's most recognizable high-end graphics card sub-brand. This new original design retains the black PCB, but combines it with a variant of the Tri Frozr 3 cooler that replaces matte+gloss black for a 2-tone white+gray scheme, with some matte silver bits. The TorX 5 fan impellers are white, too, but the underlying heatsink remains in its original anodized-aluminium form. There's just enough work put into the design so the card doesn't end up looking like a SUPRIM X product. The factory-overclock on these cards will be similar to their conventional cousins. We got confirmation that MSI is giving the Gaming X White treatment to at least two graphics card SKUs, the GeForce RTX 4080, and the RTX 4070 Ti.

ASUS showed us its GeForce RTX 4080 Noctua Edition graphics card that it formally announced yesterday. To call this card thick would be an understatement, as it's possibly the first graphics card that is 5 slots thick! The card easily overshoots what constitutes 4 slots, and is technically 4.2 to 4.3 slots; but then expansion slot counts are whole numbers rounded to the next digit despite what marketing says.

This card combines an ASUS ROG Strix RTX 4080 PCB with an air-based cooling solution designed by Noctua. The cooler has two large aluminium fin-stacks that have been skewered by eight 6 mm-thick nickel-plated copper heatpipes, and ventilated by a pair of Noctua's top-of-the-line NF-A12x25 120 mm fans that feature fluid-dynamic bearings. The fan-tuning for this card is a Noctua-ASUS collaboration, and promises to make this the quietest air-cooled RTX 4080 you can buy.