When NVIDIA debuted its "Turing" GPU architecture through its recent Quadro RTX series, PC enthusiasts felt being left hung and dry. The occasion was SIGGRAPH, the biggest annual expo of digital content creators, and so a Quadro unveiling felt fitting. Come 21st August, and Gamescom will be almost upon us. NVIDIA is planning its own event in host city Cologne a day earlier. The theme of the event is "Be For The Game."

NVIDIA posted the mother of all teasers pointing to the August 20 event. It doesn't mention a new product launch, but there are enough hints, such as the back-plate reminiscent of TITAN V, combined with glossy green and black surfaces that look similar to the Quadro RTX reference boards. The video winks at both gamers and PC enthusiasts, with the first half depicting a sick build being put together. We can't wait!The video follows.

NVIDIA today reinvented computer graphics with the launch of the NVIDIA Turing GPU architecture. The greatest leap since the invention of the CUDA GPU in 2006, Turing features new RT Cores to accelerate ray tracing and new Tensor Cores for AI inferencing which, together for the first time, make real-time ray tracing possible.

These two engines - along with more powerful compute for simulation and enhanced rasterization - usher in a new generation of hybrid rendering to address the $250 billion visual effects industry. Hybrid rendering enables cinematic-quality interactive experiences, amazing new effects powered by neural networks and fluid interactivity on highly complex models.

NVIDIA made big moves to bring a semblance of real-time ray-tracing to the masses, with the new RTX technology, as part of its efforts to replace rasterized rendering, which has dominated 3D graphics for the past three decades. Microsoft has come out with its own extension to DirectX 12, with the new DXR API. NVIDIA is now reportedly working with the Khronos Group to bring RTX to Vulkan.

A new Vulkan extension titled "VK_NV_raytracing" surfaced in tech-documents accessed by Phoronix, which is the company's contribution to a multi-vendor standard for ray-tracing, being developed by the Khronos Group. This extension could expose several NVIDIA RTX features and presets to Vulkan. It also has similar code-structures to DXR, to minimize duplication of effort, or skill-building. NVIDIA will detail its adaptation of RTX to Vulkan further at GTC.

At Adobe Summit, Adobe and NVIDIA today announced a strategic partnership to rapidly enhance their industry-leading artificial intelligence (AI) and deep learning technologies. Building on years of collaboration, the companies will work to optimize the Adobe Sensei AI and machine learning (ML) framework for NVIDIA GPUs. The collaboration will speed time to market and improve performance of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud customers and developers.

The partnership advances Adobe's strategy to extend the availability of Sensei APIs and to broaden the Sensei ecosystem to a new audience of developers, data scientists and partners. "Combining NVIDIA's best-in-class AI capabilities with Adobe's leading creative and digital experience solutions, all powered by Sensei, will allow us to deliver higher-performing AI services to customers and developers more quickly," said Shantanu Narayen, president and CEO, Adobe. "We're excited to partner with NVIDIA to push the boundaries of what's possible in creativity, marketing and exciting new areas like immersive media."

After the world was introduced to the Microsoft and NVIDIA partnership to bring real time raytracing solutions to DirectX 12 via NVIDIA's RTX initiative, we now have confirmation of what is expected to be the first game studio - and AAA game experience - to feature the technology. In a post from their official Twitter account, 4A Games has announced that they are collaborating with NVIDIA to bring RTX's effects to their upcoming Metro: Exodus open-world video game.

The company further warned users to keep at attention towards the impending release of a proof of concept video to be released during GDC. 4A Games is one of those companies that has been delivering incredible experiences through and through, and has already dabbled with NVIDIA's technologies in the past (particularly with their first game, Metro 2033). Here's hoping that AMD can work its drivers into great performance levels in supporting this DX12 technology on their graphics cards as well.