Uncover the source of the supernatural darkness in Remedy Entertainment's Alan Wake 2, with the power of the GeForce RTX 40 Series. Experience two beautiful yet terrifying worlds enhanced with full ray tracing for the highest levels of fidelity, accelerated and enhanced by DLSS 3.5 with Ray Reconstruction. And get the most responsive gameplay possible thanks to NVIDIA Reflex. Solve the deadly mysteries of Alan Wake 2 with RTX On - the definitive way to play.

In 2019, NVIDIA and Remedy Entertainment partnered to enhance Control, one of the first ray-traced and DLSS-enhanced games, which to this day remains a stunning title that demonstrates the advanced capabilities of the PC platform. In Alan Wake 2, our technical partnership takes the PC edition of Remedy's new, eagerly awaited game to the next level with fully ray-traced, path-traced graphics that are beyond anything you've previously seen.

Lenovo has unveiled the ThinkCentre M90a Pro Gen 4, setting a new standard for all-in-one (AIO) business desktop computers. Designed to address the needs of modern workplaces and content creators, this powerhouse Windows 11 PC wows with a massive 27-inch QHD display and is equipped with smart features that enhance connectivity, privacy, and usability.

"Modern businesses require more than just a high-performing PC, they need solutions that are smart and intuitive, reliable and efficient, and empowers them to create a multi-device ecosystem seamlessly," said Sanjeev Menon, vice president and general manager, Worldwide Desktop Business in Intelligent Devices Group, Lenovo. "In this evolving hybrid environment, employees use an average of 2.5 devices for work and would like to be provided with both desktops and laptops to allow them to be more productive. Lenovo's ThinkCentre M90a Pro Gen 4 is the answer for businesses looking for synergy and to make workspaces more flexible, streamlined, and productive."

Generative AI is no longer just for tech giants. With GeForce, it's already at your fingertips. Gone are the days when AI was the domain of sprawling data centers or elite researchers. For GeForce RTX users, AI is now running on your PC. It's personal, enhancing every keystroke, every frame and every moment. Gamers are already enjoying the benefits of AI in over 300 RTX games. Meanwhile, content creators have access to over 100 RTX creative and design apps, with AI enhancing everything from video and photo editing to asset generation. And for GeForce enthusiasts, it's just the beginning. RTX is the platform for today and the accelerator that will power the AI of tomorrow.

How Did AI and Gaming Converge?
NVIDIA pioneered the integration of AI and gaming with DLSS, a technique that uses AI to generate pixels in video games automatically and which has increased frame rates by up to 4x. And with the recent introduction of DLSS 3.5, NVIDIA has enhanced the visual quality in some of the world's top titles, setting a new standard for visually richer and more immersive gameplay. But NVIDIA's AI integration doesn't stop there. Tools like RTX Remix empower game modders to remaster classic content using high-quality textures and materials generated by AI.

MSI, the leading brand of gaming products, is launching the MAG Codex 6 with the cutting-edge 13th-Gen Intel processor and NVIDIA GeForce RTX 40 Series graphics card. Dedicated to being gamers' ultimate companion, the MAG Codex 6 13th seamlessly blends performance and functionality. Its sleek and robust design, inspired by modern aesthetics, exudes a captivating look without compromising on appearance.

The MAG Codex 6 13th is powered by the Intel Core i7 processor, delivering a remarkable performance boost compared to its predecessor. Paired with the RTX 40 Series, featuring the latest Fourth-Gen Tensor Cores, Third-Gen RT Cores, and New Streaming Multiprocessors, game frame rates have seen significant enhancements. Moreover, gamers have the option to select from various graphics card choices, including the RTX 4070, or opt for the RTX 4060 Ti 16 GB variant, catering to those seeking greater VRAM capacity. In addition, the MAG Codex 6 13th is equipped with cutting-edge transmission specifications, such as DDR5 memory and M.2 PCI-e SSD slots, ensuring the highest level of performance for avid gamers.

GIGABYTE, the world's leading computer hardware brand, featured its AORUS 17X laptop in two influential AI-content-focused Youtubers by Hugh Hou and MDMZ. Both Youtubers took the new AORUS 17X laptop to the AI image and AI video generation test and found the great potential of how the laptops benefit their workflow. The AORUS 17X laptop is powered by NVIDIA GeForce RTX 40 series GPUs to unlock new horizons for creativity and become the go-to choice for art and tech enthusiasts.

Hugh Hou: Unleashing the Power of AI Arts with the AORUS 17X Laptop
Hugh Hou's journey into AI arts, powered by Stable Diffusion XL, garnered viral success. The AORUS 17X laptop emerged as a game-changer with up to 16G of VRAM, enabling local AI photo and video generation without bearing hefty cloud-rendering costs. It empowers creators and outperforms competitors in AI-assisted tasks and enhances AI artistry.

According to a new research report from the analyst firm Jon Peddie Research (JPR), unit shipments in the add-in board (AIB) market increased in Q2'23 from last quarter, while AMD gained market share. Quarter to quarter, graphics AIB shipments increased modestly, by 2.9%; however, shipments decreased by -36% year to year.

Since Q1 2000, over 2.10 billion graphics cards, worth about $476 billion, have been sold. The market shares for the desktop discrete GPU suppliers shifted in the quarter, as AMD's market share increased from last quarter and Nvidia's share increased from last year. Intel, which entered the AIB market in Q3'22 with the Arc A770 and A750, will start to increase market share in 2024.

Following the release of the AORUS gaming laptops and AERO creator laptops featuring the RTX 40 series laptop GPUs in the first half of 2023, GIGABYTE TECHNOLOGY Co. Ltd has now officially introduced the G6 gaming laptop designed specifically for students and casual gamers in anticipation of the back-to-school season. This laptop is equipped with the latest 13th/12th generation Intel Core processors and the highly acclaimed RTX 40 series laptop GPUs.

It caters to various entertainment, work, and learning needs. The 16:10 aspect ratio with a 165 Hz refresh rate gaming display enhances gameplay satisfaction and also aligns well with multitasking creative demands. The compact and lightweight design allows it to fit seamlessly into various environments, ensuring readiness for any task. GIGABYTE is committed to empowering gamers to compete endlessly, thanks to the combination of style and performance!

As a leading brand in True Gaming hardware, MSI is excited to introduce the GAMING SLIM Family, a new graphics card series powered by NVIDIA GeForce RTX 40 series graphics processors. While maintaining the most iconic GAMING elements from the long-standing MSI GAMING series, GAMING SLIM is even thinner and lighter, allowing for flexible system assembly while promising high-performance capabilities. The GAMING SLIM series is available with the GeForce RTX 4090, GeForce RTX 4080, GeForce RTX 4070 Ti, GeForce RTX 4070, and GeForce RTX 4060 Ti graphics processors.

Powered by NVIDIA's Ada Lovelace architecture, RTX 40 Series graphics cards offer unparalleled speed, ushering in a new era of performance, immersive gaming, AI capabilities, and lightning-fast content creation for gamers and creators alike.

Ampere Computing, known for its Altra (Max) and upcoming AmpereOne families of AArch64 server processors tailored for data centers, has released a guide for enthusiasts on running Steam for Linux on these ARM64 processors. This includes using Steam Play (Proton) to play Windows games on these Linux-powered servers. Over the summer, Ampere Computing introduced a GitHub repository detailing the process of running Steam for Linux on their AArch64 platforms, including Steam Play/Proton. While the guide is primarily designed for Ampere Altra/Altra Max and AmpereOne hardware, it can be adapted for other 64-bit Arm platforms. However, a powerful processor is essential to appreciate the gaming experience truly. Additionally, for the 3D OpenGL/Vulkan graphics to function optimally, an Ampere workstation system is more suitable than a headless server.

The guide recommends the Ampere Altra Developer platform paired with an NVIDIA RTX A6000 series graphics card, which supports AArch64 proprietary drivers. The guide uses Box86 and Box64 to run Steam x86 binaries and other x86/x86-64 games for emulation. While there are other options like FEX-Emu and Hangover to enhance the Linux binary experience on AArch64, Box86/Box64 is the preferred choice for gaming on Ampere workstations, as indicated by its mention in Ampere Computing's Once the AArch64 Linux graphics drivers are accelerated and Box86/Box64 emulation is set up, users can install Steam for Linux. By activating Proton within Steam, it becomes feasible to play Windows-exclusive x86/x86-64 games on Ampere AArch64 workstations or server processors. However, the guide doesn't provide insights into the performance of such a configuration.

During its "Xiamen HighFun" event in China, Minisforum announced the latest addition to its compact series of gaming PCs, this time with no official name. The 6-liter system, code-named "Project RPFXI" for Intel and "Project DRFXI" for AMD, will support up to 100 W TDP and utilize the most powerful Ryzen CPU, the Ryzen 9 7945HX3D. This hybrid mobile/desktop processor combines the desktop-level performance of 16 Zen 4 cores with 144 MB of 3D V-cache, all within a 55 W power limit. Minisforum confirmed the 7945HX3D would be available in the AMD platform version, positioned as a premium model compared to the existing 7945HX system.

Interestingly, the GPU support is literally external, as the potential GPU needs to be attached to the outside part of the case, which is then secured using screws. The case could accommodate the fastest GPUs like NVIDIA GeForce RTX 4090 with a powerful enough power supply. The 6-liter mini PC is expected to launch in late 2023, either in 24-core Intel (HX line) configuration, of 16-core AMD configuration.

Palit, the industry-leading graphics card manufacturer, is thrilled to announce the much-anticipated GeForce RTX 4070 Ti GamingPro White OC—a striking addition to our esteemed GamingPro lineup. This limited-edition marvel marks a glorious prelude to Palit's momentous 35th-anniversary celebrations, commemorating a remarkable journey of excellence in the PC industry. As we celebrate 35 years of dedication to the gaming community, this exclusive launch reaffirms our commitment to delivering exceptional graphics solutions that cater to the evolving needs of our users.

Built on the foundation of our popular GamingPro series, the GeForce RTX 4070 Ti GamingPro White emerges as a stunning transformation from its original black color. Inspired by our users' valuable feedback and the desire to elevate gaming aesthetics, we meticulously refreshed the color scheme to unveil sleek and pristine-white contours that harmoniously complement any light-color PC build.

NVIDIA DLSS 3 is available now in 40 games, and is coming to more games this year. Today, The First Descendant joins that ever-expanding list of upcoming DLSS 3 games, ensuring GeForce RTX gamers receive the definitive experience the second it launches.

This week, Gord and The Texas Chain Saw Massacre launch with DLSS 2, accelerating frame rates for all GeForce RTX gamers, and Achilles: Legends Untold is available now.

Overwatch 2 is Blizzard's always-on and ever-evolving free-to-play, team-based action game that's set in an optimistic future, where every match is the ultimate 5v5 battlefield brawl. To unlock the ultimate graphics experience in each battle, upgrade to a GeForce RTX 40 Series graphics card, desktop PC, or laptop for class-leading performance, and unbeatable responsiveness courtesy of NVIDIA Reflex.

The invasion has begun in Overwatch 2's biggest season to date! Fight back in three co-op Player vs. Enemy Story Missions, play PvP as a new Support hero, and tier up the new Invasion Battle Pass to unlock new skins and cosmetics. And you can get the GeForce Overwatch 2 Invasion Ultimate Bundle with the purchase of select GeForce RTX 40 Series products at participating stores, starting today.

Today, the Lenovo ThinkSystem SR675 V3 was featured on stage at SIGGRAPH as an NVIDIA OVX server that will soon include the newly announced NVIDIA L40S GPUs. These servers will help professionals worldwide advance AI and bring generative AI applications like intelligent chatbots, search, and summarization tools to users across industries.

"Lenovo is the leading provider of omniverse and OVX in the cloud and on prem," said Kirk Skaugen, President of Lenovo Infrastructure Solutions Group. "With the Lenovo ThinkSystem SR675 V3 powered by the new NVIDIA L40S GPU, Lenovo is further extending our omniverse leadership into generative AI, helping businesses implement next generation AI, immersive metaverse simulations, and cognitive decisions at scale."

NVIDIA and global manufacturers today announced powerful new NVIDIA RTX workstations designed for development and content creation in the age of generative AI and digitalization. The systems, including those from BOXX, Dell Technologies, HP and Lenovo, are based on NVIDIA RTX 6000 Ada Generation GPUs and incorporate NVIDIA AI Enterprise and NVIDIA Omniverse Enterprise software.

Separately, NVIDIA also released three new desktop workstation Ada Generation GPUs - the NVIDIA RTX 5000, RTX 4500 and RTX 4000 - to deliver the latest AI, graphics and real-time rendering technology to professionals worldwide. "Few workloads are as challenging as generative AI and digitalization applications, which require a full-stack approach to computing," said Bob Pette, vice president of professional visualization at NVIDIA. "Professionals can now tackle these on a desktop with the latest NVIDIA-powered RTX workstations, enabling them to build vast, digitalized worlds in the new age of generative AI."

Low profile graphics cards have always been something of a niche market, but they've found homes in many HTPC builds over the years, especially passively cooled cards. Now Gigabyte has launched a rather odd looking low profile NVIDIA GeForce RTX 4060 based graphics card that simply goes under the name of GeForce RTX 4060 OC Low Profile 8G. The 182 x 69 x 40 (D x H x W) mm card still manages to pack in three fans and requires an 8-pin power connector to work, which somewhat unfortunately plugs in at the rear of the card, although there wouldn't have been too many other locations to place it. This means that this card might not work in some Mini-ITX builds, due to the card being too long once the power connector is plugged in.

The card width should've given away that we're looking at a dual slot card, which is also pretty obvious from the pictures. Gigabyte provides a full height and a low profile bracket with the card, which not all low profile cards have shipped with in the past, so this is a plus. Connectivity wise, the GeForce RTX 4060 OC Low Profile 8G comes with two DP 1.4a and two HDMI 2.1a ports, making this a card well suited for HTPC usage. Gigabyte has even overclocked the GPU from 2460 MHz to 2475 MHz, which seems quite pointless and is unlikely to bring any huge performance advantages over stock clock speeds.Update Aug 24th: During a recent meeting with Gigabyte we had a chance to go hands-on with their new RTX 4060 Low Profile card, here's some photos.

AMD Radeon RX 6000 and RX 700 series based on RDNA 2 and RDNA 3 GPU architectures have been benchmarked by folks over at ComputerBase. However, these weren't regular benchmarks of performance but rather power consumption. According to their latest results, they discovered that enabling Variable Refresh Rate (VRR) can lower the power consumption of AMD Radeon cards in idle. Using a 4K display with a 144 Hz refresh rate, ComputerBase benchmarked Radeon RX 6800/6700 XT and RX 7900 XT, both last-generation and current-generation graphics cards. The performance matrix also includes a comparison to Intel Arc A770, NVIDIA GeForce RTX 3060 Ti, RTX 3080, and RTX 4080.

Regarding performance figures, the tests compare desktop idle consumption, dual monitor power consumption, window movement, YouTube with SDR at 60 FPS, and YouTube with HDR at 60 FPS, all done on a 4K 144 Hz monitor setup. You can see the comparison below, with the most significant regression in power consumption being Radeon RX 7900 XTX using 81% less power in single and 71% less power in dual monitor setup.

ASUS Republic of Gamers (ROG) today announced the new ROG Strix SCAR 17 X3D, the perfect fusion of cutting-edge silicon and ROG engineering. Featuring the AMD Ryzen 9 7945HX3D mobile processor equipped with AMD 3D V-Cache technology for the very first time, the Strix SCAR 17 X3D takes performance to a whole new level. By doubling the L3 cache of the mighty Ryzen 9 7945HX processor, the Ryzen 9 7945HX3D gives users a boost in games that are hungry for this onboard ultrafast memory. Paired with a 240 Hz QHD display, Conductonaut Extreme liquid metal on the GPU, and a vapor chamber, the Strix SCAR 17 X3D is ready to dominate the leaderboards.

Making great processors even better
While the original 2023 ROG Strix SCAR 17 came equipped with AMD Ryzen 7000 Series processors, the AMD Ryzen 9 7945HX3D is truly in a league of its own. It leverages the power of AMD 3D V-Cache technology, a stacking of extra ultra-high-speed L3 cache vertically on top of one of the two core compute dies (CCD). This extra cache enables the eight cores to perform certain calculations quickly and efficiently, notably in gaming. For situations where increasing CPU frequency simply doesn't show significant performance gains, 3D V-Cache technology holds the potential to unlock extra compute power.

ASUS Republic of Gamers (ROG) today announced collaboration centered around EVA-02 and Asuka from the long-celebrated Evangelion anime series. PC DIY builders and anime lovers can now enjoy a second impact of premium ROG components and peripherals elevated by the classic EVA-02 red and orange colorway with a variety of custom Evangelion-themed decals and graphics. The new powerhouse arsenal includes a ROG Maximus motherboard, ROG Strix GeForce RTX graphics card, ROG Ryujin AIO cooler, ROG Hyperion gaming case, graphics card holder, peripherals and other gear.

ROG Maximus Z790 Hero EVA-02 Edition motherboard
This special version of the feature-packed ROG Maximus Z790 Hero arrives with EVA-02's signature red and orange theme, with traces of green. The backplate design comes with EVA-02 Beast Mode and Evangelion patterns, supporting this motherboard's immense power and control, as it takes 13th Gen Intel Core processors and DDR5 memory kit to the next level. And an A.T. Field design around the CPU socket and Polymo lighting on the I/O cover switches between Asuka and regular EVA-02 as another artistic flourish.

Rapid loading and smooth navigation through endless open worlds has long been a goal of gamers and developers alike. Even with the incredible performance of NVMe SSDs, this goal has remained out of reach. Modern game engines have exceeded the capability of traditional storage APIs; a new generation of Input/Output (IO) architecture is needed.

Enter NVIDIA RTX IO, enabling fast GPU-based loading and game asset decompression, massively accelerating IO performance compared to hard drives and traditional storage APIs. NVIDIA RTX IO leverages GPU decompression for smaller data packages, enabling faster load times and lower CPU utilization, allowing developers to create a new generation of games with massive, highly detailed worlds. NVIDIA RTX IO makes its debut alongside the free Portal: Prelude RTX mod today, and will also feature in Ratchet & Clank: Rift Apart, launching July 26th.

Today, Lenovo unveiled the newest additions to its ThinkPad mobile workstation portfolio. Powered by the latest AMD Ryzen PRO 7040 Series Mobile processors with optional NVIDIA RTX professional graphics, the new ThinkPad P16v, P16s Gen 2 and P14s Gen 4 complement the models announced in May 2023, offering customers a broad choice in mobile workstation PC solutions. ThinkPad P Series devices deliver breakthrough performance, premium design, and durability for demanding workflows across a variety of price points and include support for Windows 11 and several flavors of Linux. Bringing advanced and power-efficient processors with AMD PRO technologies and Ryzen AI on select models opens up an enhanced world of AI-driven features for advanced collaboration on ThinkPad mobile workstations.

"Our latest workstations are designed to help our customers make a difference and drive a positive long-lasting impact in their fields, whether it's research and design, engineering and finance, media and entertainment, healthcare and education, or anything else. We are committed to delivering human-centric innovations that empower our customers to unleash their potential with ThinkPad mobile workstations," said Rob Herman, VP and GM, Worldwide Workstation and Client AI Business at Lenovo.

ThundeRobot, a major player in China's laptop market, is set to release a new PC console, the MIX, which shares striking similarities with Alienware's bygone Steam Machine. The console, equipped with Intel's 13th Gen Core CPU and Nvidia's RTX 4060 GPU, is set to debut on July 21st, predominantly targeting the Chinese market. Though not as familiar a brand outside Asia, ThundeRobot enjoys a significant market share in the region as the third-largest supplier of consumer notebooks and gaming peripherals. Its product catalog rivals brands like Asus and Razer, with offerings spanning custom-branded gaming notebooks to gaming monitors, keyboards, mice, and controllers.

The upcoming MIX console boasts a compact size, nearly 60% smaller than an Xbox Series S, at only 1.7 liters. Despite the uncertainty around whether the console's RTX 4060 GPU is a mobile or desktop variant, ThundeRobot brags that it would feature one or more of Intel's new 13th Gen Raptor Lake HX-series mobile CPUs. The console's matte black finish and triangular front-right indentation echo the design of Alienware's Steam Machine, suggesting that ThundeRobot may have drawn some inspiration from the Alienware console PC. Priced at around 6000 Yuan, approximately $830, the compact yet potent MIX console is expected to launch soon in China, with no current plans for release in the United States.

USA retailer, Newegg, is currently running a sale on a couple of custom NVIDIA GeForce RTX 4060 Ti 8 GB graphics cards. The cheapest option is an MSI VENTUS 2X BLACK 8G OC model, available for an an-all-time low price of $334 (representing a nice 16% discount)—thanks to a promo code ("ZIPTECH") shaving off a further $45.60 from the sale price of $379.99. NVIDIA set an MSRP of $399.99 upon the GeForce RTX 4060 Ti's launch back in late May, generating plenty of ambivalence within the PC hardware enthusiast community. That pattern will likely repeat with next week's premiere of RTX 4060 Ti 16 GB variants—its recommended retail price is set at $499, with tricked out custom cards predicted to go beyond $550.

Potential buyers of the bog standard 8 GB GPU in the States will be somewhat happy to discover that Newegg is not limiting the sale and discounts to a single model. MSI's slightly fancier (triple fan design) VENTUS 3X 8G OC card is going for $351.99, and the GIGABYTE RTX 4060 Ti EAGLE plus ASUS RTX 4060 Ti DUAL OC are available at the same price. These deals look quite good when placed next to discounted GeForce RTX 3060 Ti 8 GB custom cards—these are getting blown out for $329 - 339.

NVIDIA is reported to be taking a hands off approach prior to the launch of its GeForce RTX 4060 Ti 16 GB GPU next week—rumored to take place on July 18. Murmurs from last week posited that add-in card (AIC) partners were not all that confident in the variant's prospects, with very little promotional activity lined up. NVIDIA itself is not releasing a Founders Edition GeForce RTX 4060 Ti 16 GB model, so it will be relying on board partners to get custom design units sent out to press outlets/reviewers. According to Hardware Unboxed, as posted on Twitter earlier today, no hardware will be distributed to the media: "Now there's no official review program for this model, there will be no FE version and it seems that NVIDIA and their partners really don't want to know about it. Every NVIDIA partner I've spoken to so far has said they won't be providing review samples, and they're not even sure when their model will be available."

Their announcement continued: "So I don't know when you'll be able to view our review, but I will be buying one as soon as I can. I expect coverage will be pretty thin and that's probably the plan, the release strategy here is similar to that of the RTX 3080 12 GB." TPU can confirm that test samples have not been sent out by NVIDIA's board partners, so a retail unit will be purchased (out of pocket) for reviewing purposes. Previous reports have theorized that not many custom models will be available at launch, with the series MSRP of $499 not doing it many favors in terms of buyer interest. MSI has prepared a new white GAMING X design for the 16 GB variant, so it is good to see at least one example of an AIB putting the effort in...but it would be nice to get a press sample.

A few days ago, we reported that NVIDIA and PCI-SIG have been doing some work around the existing controversial 12VHPWR power connector to make some improvements and prevent issues that happened along the way. Called 12V-2x6, the connector features minor revisions, and you can read more about it here. Today, we learn that NVIDIA has already been shipping implementations of the new 12V-2x6 connector in GeForce RTX 4070 graphics cards, confirmed by Igor's Lab. Majority of RTX 4070 cards from AIBs shipped with 8-pin PCI connector; however, it turns out that cards that didn't use the reference 12-pin connection carried a new 12V-2x6 revision.

Below, you can see the picture comparison with the connectors from the Founders Edition of GeForce RTX 4070 and RTX 4080. The new connector on the RTX 4070 has shorter sensing pins, which can detect whether the connector is fully plugged in. If not plugged all the way, the card will not draw the required maximum power load. This should, in theory, solve connector burning issues happening in the past; however, we are still left to see. In addition, we are not sure if this is the final implementation of the new connector, as the labeling refferest to it as "H+", whereas the new connector should carry the label "H++" on its module. Igor's Lab article notes, "Since the GeForce RTX 4070 FE, NVIDIA has already been using a modified 12VHPWR connector with significantly recessed pins! While the GeForce RTX 4080 Founders Edition still relies on the header from the CEM 5.0 with only 0.45 mm offset, the GeForce RTX 4070 Founders Edition has been using a modified variant with 1.7 mm inward offset since its launch, similar to the 12V-2x6 connector."