Futuremark set a date for its re-branding to align with its parent company UL. April 23, 2018 is when Futuremark products and services will be sold under the new branding scheme. Futuremark became part of UL in 2014. UL is an independent, global company with more than 10,000 professionals in 40 countries. UL offers a wide range of testing, inspection, auditing, and certification services and solutions to help customers, purchasers and policymakers manage risk and complexity in modern markets. A set of FAQs associated with the change are answered below.

Futuremark, makers of probably the most recognizable benchmarks out there, have announced they are getting a company rebrand. The announcement has come via a blog post on their site, citing a "new home" for the company. UL, a company that has existed for more than a hundred years and that specializes in testing, inspection, auditing, and certification services and solutions, purchased FutureMark back in 2014, and is now looking to streamline the company's branding to their own.

The move will see FutureMark rebrand itself to "UL Benchmarks" as soon as April 23rd. Everything but the branding - and the hosting websites should remain the same. FutureMark's benchmarks databases will be relocated to benchmarks.UL.com. The company has reaffirmed its commitment in that everything will remain the same, save for the new coat of paint; the mission and intention behind UL Benchmarks will be the same as with FutureMark. I'd say there's something of a missing opportunity here, though; Underwrites Laboratories (the meaning of "UL") seems much better suited for a benchmarking company, whilst also keeping thematical relevance with the parent company's name. But oh well.