Tuesday, April 17th 2018
Futuremark Sets a Date for UL Rebranding
Futuremark set a date for its re-branding to align with its parent company UL. April 23, 2018 is when Futuremark products and services will be sold under the new branding scheme. Futuremark became part of UL in 2014. UL is an independent, global company with more than 10,000 professionals in 40 countries. UL offers a wide range of testing, inspection, auditing, and certification services and solutions to help customers, purchasers and policymakers manage risk and complexity in modern markets. A set of FAQs associated with the change are answered below.
What does this mean for 3DMark and other benchmarks?
We are changing our company name from Futuremark to UL. Our benchmark brands, such as 3DMark, PCMark, and VRMark, are not affected. We will continue to develop new benchmark tests while supporting our existing products.
What will happen to the Futuremark website?
On April 23, we will close futuremark.com. All future visits will be redirected to the equivalent page on benchmarks.ul.com.
I follow your news on Facebook, Twitter, and LinkedIn. What will happen with that?
You will not need to take any action to continue following our news. On April 23, we will rebrand our social media accounts. From that point on, our posts will come from "UL Benchmarks" rather than "Futuremark."
We are changing our company name from Futuremark to UL. Our benchmark brands, such as 3DMark, PCMark, and VRMark, are not affected. We will continue to develop new benchmark tests while supporting our existing products.
What will happen to the Futuremark website?
On April 23, we will close futuremark.com. All future visits will be redirected to the equivalent page on benchmarks.ul.com.
I follow your news on Facebook, Twitter, and LinkedIn. What will happen with that?
You will not need to take any action to continue following our news. On April 23, we will rebrand our social media accounts. From that point on, our posts will come from "UL Benchmarks" rather than "Futuremark."
9 Comments on Futuremark Sets a Date for UL Rebranding
trog
As long as they continue to make benchmarking tools, thats what really counts.
The memories!Well, brand recognition. They will for sure loose a percentage of their users because some users will not know and understand that they have switched and see 'UL' as an unreliable source :) Futuremark have build a "fanbase" of trusted followers. They will have to somewhat 're-prove' themselves to their customers. (thats how marketing works! :D) Think of apple; if they changed name, what would happen then? :D
maybe that's going to be a thing ?
just another thing that was nice to use and fun going in the pits .;.. lol.;
The only thing I can think of is that this is somehow related to self driving cars and UL wants to leverage futuremarks benching background for a new certification process. (ie the hardware running the self driving car must be x powerful to be granted certification)
It's thin at best I admit, but I don't doubt UL certification is all over electric and self driving cars. Still odd.