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AMD FidelityFX Super Resolution Could Come to Samsung and Qualcomm SoCs

AMD FidelityFX Super Resolution (FSR) is an open-source resolution upscaling technology that takes lower-resolution input and uses super-resolution temporal upscaling technology, frame generation using AMD Fluid Motion Frames (AFMF) technology, and built-in latency reduction technology to provide greater-resolution output images from lower-resolution settings. While the technology is open-source, it battles in market share with NVIDIA and the company's Deep Learning Super Sampling (DLSS). However, in the mobile space, there hasn't been much talk about implementing upscaling technology up until now. According to a popular leaker @Tech_Reve on X/Twitter, we have information that AMD is collaborating with Samsung and Qualcomm to standardize on upscaling technology implementations in mobile SoCs.

Not only does the leak imply that the AMD FSR technology will be used in Samsung's upcoming Exynos SoC, but some AMD ray tracing will be present as well. The leaker has mentioned Qualcomm, which means that future iterations of Snapdragon are up to adopt the FSR algorithmic approach to resolution upscaling. We will see how and when, but with mobile games growing in size and demand, FSR could come in handy to provide mobile gamers with a better experience. Primarily, this targets Android devices, which Qualcomm supplies, where Apple's iPhone recently announced MetalFX Upscaling technology with an A17 Pro chip.

Turtle Beach's Distinctive Two-Piece Atom Controller Is Now Available for Gamers on iPhone

Best-selling gaming headset and leading gaming accessory maker Turtle Beach Corporation (Nasdaq: HEAR) today announced their acclaimed Turtle Beach Atom Mobile Game Controller is now available for gamers on iPhone. The Atom Controller is the brand's compact and portable mobile gaming controller with a unique design. The Atom's two ergonomic grip modules fit every Apple iPhone 14, 13, 12 & 11 model, and adjustable spring-loaded clamps ensure there is no need to remove phone cases.

The two Atom modules stay connected wirelessly using Turtle Beach's proprietary 2.4 GHz link to perform as a single unit when gaming, while low-latency Bluetooth guarantees a lag-free connection with any smartphone when cloud gaming on Apple Arcade, Xbox Game Pass, GeForce Now, Steam Link, and more. When it's time to stow-and-go, the two Atom modules magnetically combine to effortlessly fit in a pocket or in its included carrying case. Popular Mac fan site Cult of Mac recently reviewed the Atom Controller for iOS and gave it a 4.5/5 score, saying, "Don't struggle with on-screen controls when gaming on your iPhone. The Turtle Beach Atom Controller is the way to go." The Atom Controller for iOS comes in a Cobalt Blue colorway and is available today at Turtle Beach and participating retailers worldwide for $79.95 MSRP.

Apple A17 Pro SoC Within Reach of Intel i9-13900K in Single-Core Performance

An Apple "iPhone16,1" was put through the Geekbench 6.2 gauntlet earlier this week—according to database info this pre-retail sample was running a build of iOS 17.0 (currently in preview) and its logic board goes under the "D83AP" moniker. It is interesting to see a unit hitting the test phase only a day after the unveiling of Apple's iPhone 15 Pro and Max models—the freshly benched candidate seems to house an A17 Pro system-on-chip. The American tech giant has set lofty goals for said flagship SoC, since it is "the industry's first 3-nanometer chip. Continuing Apple's leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple's history. The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster."

Tech news sites have pored over the leaked unit's Geekbench 6.2 scores—its A17 Pro chipset (TSMC N3) surpasses the previous generation A16 Bionic (TSMC N4) by 10% in single-core stakes. Apple revealed this performance uplift during this week's iPhone "Wonderlust" event, so the result is not at all surprising. The multi-score improvement is a mere ~3%, suggesting that only minor tweaks have been made to the underlying microarchitecture. The A17 Pro beats Qualcomm's Snapdragon 8 Gen 2 in both categories—2914 vs. 2050 (SC) and 7199 vs. 5405 (MC) respectively. Spring time leaks indicated that the "A17 Bionic" was able to keep up with high-end Intel and AMD desktop CPUs in terms of single-core performance—the latest Geekbench 6.2 entry semi-confirms those claims. The A17 Pro's single-threaded performance is within 10% of Intel Core i9-13900K and Ryzen 9 7950X processors. Naturally, Apple's plucky mobile chip cannot put up a fight in the multi-core arena, additionally Tom's Hardware notes another catch: "A17 Pro operates at 3.75 GHz, according to the benchmark, whereas its mighty competitors work at about 5.80 GHz and 6.0 GHz, respectively."

Baseus Launches Let's C Chargers for the New iPhone

Baseus Technology, the leading global consumer electronics brand, has prepared a stack of fast-charging USB-C chargers, the "Let's C" lineup. It includes fast chargers, power banks, charging cables, digital power strips, and car chargers for the iPhone 15.

Fast, Durable, and Sustainable Let's C Cables
Baseus Let's C Flash Series II, the USB-C to C Cable is a full-featured cord that supports up to 240 W fast charging and a data transfer speed of up to 40 Gbps, which is perfect for moving ProRes files shot with the new iPhone 15 Pro lineup. It was tested only to take 5s to transfer 10 GB files according to test results from Baseus, and it also supports a high-resolution output going up to 8K@60 Hz. This level would fascinate even videophiles.

Apple Unveils iPhone 15 Pro and iPhone 15 Pro Max with USB-C Connectivity

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

After a Low Base Year in 2023, DRAM and NAND Flash Bit Demand Expected to Increase by 13% and 16% Respectively in 2024

TrendForce expects that memory suppliers will continue their strategy of scaling back production of both DRAM and NAND Flash in 2024, with the cutback being particularly pronounced in the financially struggling NAND Flash sector. Market demand visibility for consumer electronic is projected to remain uncertain in 1H24. Additionally, capital expenditure for general-purpose servers is expected to be weakened due to competition from AI servers. Considering the low baseline set in 2023 and the current low pricing for some memory products, TrendForce anticipates YoY bit demand growth rates for DRAM and NAND Flash to be 13% and 16%, respectively. Nonetheless, achieving effective inventory reduction and restoring supply-demand balance next year will largely hinge on suppliers' ability to exercise restraint in their production capacities. If managed effectively, this could open up an opportunity for a rebound in average memory prices.

PC: The annual growth rate for average DRAM capacity is projected at approximately 12.4%, driven mainly by Intel's new Meteor Lake CPUs coming into mass production in 2024. This platform's DDR5 and LPDDR5 exclusivity will likely make DDR5 the new mainstream, surpassing DDR4 in the latter half of 2024. The growth rate in PC client SSDs will not be as robust as that of PC DRAM, with just an estimated growth of 8-10%. As consumer behavior increasingly shifts toward cloud-based solutions, the demand for laptops with large storage capacities is decreasing. Even though 1 TB models are becoming more available, 512 GB remains the predominant storage option. Furthermore, memory suppliers are maintaining price stability by significantly reducing production. Should prices hit rock bottom and subsequently rebound, PC OEMs are expected to face elevated SSD costs. This, when combined with Windows increasing its licensing fees for storage capacities at and above 1 TB, is likely to put a damper on further growth in average storage capacities.

Turtle Beach's Innovative & Hyper-Portable Atom Controller Is Coming to iPhones

Best-selling gaming headset and leading gaming accessory maker Turtle Beach Corporation today announced their acclaimed, hyper-portable Turtle Beach Atom Mobile Game Controller is coming to iPhone users next month. The Atom Controller is a compact and portable mobile gaming controller with a unique two-piece design. The Atom's two ergonomic grip modules fit every Apple iPhone 14, 13, 12, and 11 model, and adjustable spring-loaded clamps ensure there's no need to remove phone cases. When gaming with an iPhone placed in the middle, the two Atom Controller modules communicate with each other wirelessly using Turtle Beach's proprietary 2.4 GHz wireless link.

Low-latency Bluetooth connects lag-free to iPhones when cloud gaming on Apple Arcade, Xbox Game Pass, GeForce Now, Steam Link, and more. When it's time to stow-and-go, the two Atom modules magnetically combine to effortlessly fit its included carrying case, and into a pocket. With the earlier launch of the Atom Controller for Android, Game Tyrant called it, "A game changing device that makes mobile gaming so much more enjoyable," while Android Police praised it as, "An excellent device," and gave it a 9/10 review score.

Beats Launches the Studio Pro

Beats today announces Beats Studio Pro, the next generation of Beats' iconic, bestselling over-ear headphone. With all-new and improved interior components, Studio Pro offers next-level audio fidelity, fully-adaptive Active Noise Cancellation and Transparency modes, Personalized Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, Lossless Audio via USB-C3 and enhanced call performance.

Beats Studio Pro is available to order starting today in four premium colors, Black, Deep Brown, Navy and Sandstone, for $349.99 (US) from apple.com. Starting tomorrow, Studio Pro will be on-shelf at Apple Store locations and authorized resellers in its beautiful new packaging that was designed with the environment in mind.

Elgato Announces Changes to Stream Deck Mobile With Free Version Now Available

Elgato, a subsidiary of CORSAIR (NASDAQ: CRSR), and leading provider of hardware and software for content creators, today announced a major update to the digital version of its celebrated Stream Deck, Stream Deck Mobile. The Stream Deck Mobile app turns any smartphone into a handheld productivity interface. With today's update, Stream Deck Mobile becomes free to use for up to six keys, for anyone with an iPhone or iPad. Other core app changes introduce more ways for users to control their favorite apps and customize their setup.

Now with its "freemium" app model, Stream Deck Mobile is more accessible than ever for millions of customers worldwide. Users can get the best of Stream Deck on their iPhone or iPad for free - including six keys, unlimited actions, and hundreds of plugins for popular apps. An optional Pro subscription or purchase unlocks advanced features like custom layouts, backgrounds, and up to 64 keys - double that of Elgato's largest physical device, Stream Deck XL.

Global Top Ten IC Design Houses Break Even in Q1, Hope for Recovery in Q2 Bolstered by AI Demand

TrendForce reports that inventory reduction in Q1 fell short of expectations and coincided with the industry's traditional off-season, leading to overall subdued demand. However, due to new product release and a surge in urgent orders for specialized specifications, Q1 revenue of the global top ten IC design houses remained on par with 4Q22, with a modest QoQ increase of 0.1% for a total revenue of US$33.86 billion. Changes in ranking included Cirrus Logic slipping from the top ten as well as the ninth and tenth positions being replaced by WillSemi and MPS, respectively. The rest of the rankings remained unchanged.

The smartphone supply continues to grapple with overstock, but AI applications are entering a period of rapid growth
Qualcomm witnessed an uptick in its revenue, largely attributed to the launch and subsequent shipments of its latest flagship chip, the Snapdragon 8Gen2. The company saw 6.1% in QoQ growth in its smartphone business, which effectively offset the downturn from its automotive and IoT sectors. As a result, Qualcomm's Q1 revenue increased marginally by 0.6%, cementing its position at the top of the pack with a market share of 23.5%.

Apple and Google Join Forces on New Industry Standard Against Unwanted Bluetooth Tracking

Apple announced a joint partnership with Google in submitting a new industry specification to curtail unwanted tracking via Bluetooth location-tracking devices currently on the market. The new standard would provide tracker detection across both iOS and Android, regardless of the brand of the tracker being used. The proposal addresses the concerns surrounding the ease in which a person can be tracked by a sneaky location-tracker stuck to their person, possession, or vehicle by bad-faith actors using the technology to stalk individuals. Apple has previous released updates to their Find My service which will alert the victim if they are being tracked by an unknown AirTag, but this tech relies on the person having an iPhone. Third party detection apps exist on Android, but they're far from perfect and aren't currently officially supported by any of the parent companies making Bluetooth location trackers.

The proposal has received industry wide support from other manufacturers such as Samsung, Tile, Chipolo, eufy Security, and Pebblebee. Advocacy groups such as The National Network to End Domestic Violence and the Center for Democracy & Technology have also contributed to the specification draft. The draft has been submitted via the Internet Engineering Task Force (IETF) with a three month review and comment period open to interested parties that would like to weigh in on the proposed specification. After this period Apple and Google will work to address concerns and feedback before putting the specification into production by the end of 2023, unifying a tracking alerts system on all future versions of iOS and Android.

Revenue Decline of Global Top 10 IC Design Houses Expanded to Nearly 10% in 4Q22

The global economy has faced increased inflation risks and downstream inventory corrections in 2H22, which have affected IC design houses faster than wafer foundries, as they are far more sensitive and responsive to market reversals. TrendForce reports that adverse factors such as weak overall consumption, restrictions from China, and the slowdown of corporate IT spending and CSP demand have impacted the revenue performance of the world's top 10 IC design houses in 4Q22, leading to a QoQ decline of 9.2%, or approximately US$33.96 billion.

TrendForce predicts that the revenue of these top 10 companies keep declining—though with a slight convergence—into 1Q23, owing to ongoing inventory corrections across the entire supply chain as well as Q1 being the traditional off-season for consumer demand. Demand will continue to be weak despite new product launches and inventory replenishment in the supply chain.

Snapdragon 8 Gen 3 GPU Could be 50% More Powerful Than Current Gen Adreno 740

An online tipster, posting on the Chinese blog site Weibo, has let slip that Qualcomm's upcoming Snapdragon 8 Gen 3 mobile chipset is touted to pack some hefty graphical capabilities. The suggested Adreno "750" smartphone and tablet GPU is touted to offer a 50% increase over the present generation Adreno 740 - as featured on the recently released and cutting-edge Snapdragon 8 Gen 2 chipset. The current generation top-of-the-range Snapdragon is no slouch when it comes to graphics benchmarks, where it outperforms Apple's prime contender - the Bionic A16 SoC.

The Snapdragon 8 Gen 3 SoC is expected to launch in the last quarter of 2023, but details of the flagship devices that it will power are non-existent at the time of writing. The tipster suggests that Qualcomm has decided to remain on TSMC's 4 nm process for its next generation mobile chipset - perhaps an all too safe decision when you consider that Apple has upped the stakes with the approach of its Bionic A17 SoC. It has been reported that the Cupertino, California-based company has chosen to fabricate via TSMC's 3 nm process, although the Taiwanese foundry is said to be struggling with its N3 production line. The engineers at Qualcomm's San Diego headquarters are alleged to be experimenting with increased clock speeds running on the next gen Adreno GPU - as high as 1.0 GHz - in order to eke out as much performance as possible, in anticipation of besting the Bionic A17 in graphics benchmarks. The tipster theorizes that Qualcomm will still have a hard time matching Apple in terms of pure CPU throughput, so the consolation prize will lie with a superior GPU getting rigged onto the Snapdragon 8 Gen 3.

Apple A17 Bionic SoC Performance Targets Could be Lowered

Apple's engineering team is rumored to be adjusting performance targets set for its next generation mobile SoC - the A17 Bionic - due to issues at the TSMC foundry. The cutting edge 3 nm process is proving difficult to handle, according to industry tipsters on Twitter. The leaks point to the A17 Bionic's overall performance goals being lowered by 20%, mainly due to the TSMC N3B node not meeting production targets. The factory is apparently lowering its yield and execution targets due to ongoing problems with FinFET limitations.

The leakers have recently revealed more up-to-date A17 Bionic's Geekbench 6 scores, with single thread performance at 3019, and multi-thread at 7860. Various publications have been hyping the mobile SoC's single thread performance as matching that of desktop CPUs from Intel and AMD, more specifically 13th-gen Core i7 and 'high-end' Ryzen models. Naturally the A17 Bionic cannot compete with these CPUs in terms of multi-thread performance.

Report: Total Revenue of Top 10 Foundries Fell by 4.7% QoQ for 4Q22 and Will Slide Further for 1Q23

According to TrendForce's latest survey of the global foundry market, electronics brands began adjusting their inventories in 2Q22, but foundries were unable to rapidly adapt to this development because they reside in the more upper portion of the supply chain. Moreover, revising procurement quantities of long-term foundry contracts takes time as well. Hence, only some tier-2 and -3 foundries were able to immediately respond to the changes in their clients' demand. Also, among them, 8-inch wafer foundries made a more pronounced reduction in their capacity utilization rates. As for the remaining foundries, the downward corrections that they made to their capacity utilization rates did not become noticeable until 4Q22. Hence, in 4Q22, the quarterly total revenue of the global top 10 foundries registered a QoQ decline for the first time after 13 consecutive quarters of positive growth. The quarterly total revenue of the top 10 foundries came to US$33,530 million, reflecting a drop of 4.7% from 3Q22. Moving into 1Q23, TrendForce projects that the quarterly total revenue of the top 10 will show an even steeper drop on account of seasonality and the uncertain macroeconomic situation.

Global Smartphone Production Fell by 15.5% YoY to 301 Million Units for 4Q22 Due to Underwhelming Busy Season

Smartphone brands hoped that the promotional activities related to the year-end holiday season or initiated by e-commerce companies would lead to a significant reduction in channel inventory near the end of 2022. However, the recent downturn of the global economy continued to impact consumer confidence in 4Q22, so smartphone sales were lower than expected and thereby dragged down the speed of inventory consumption. Moreover, the labor shortage problem at Foxconn's electronics assembly base in the Chinese city of Zhengzhou affected Apple's efforts to raise iPhone production in 4Q22. According to TrendForce's latest research, quarterly global smartphone production totaled around 301 million for 4Q22, reflecting a QoQ growth of 4% and a YoY decline of 15.5%.

Earlier in 1H22, China's enforcement of its zero-COVID policy and the Russia-Ukraine military conflict caused the demand for consumer electronics to plunge. Later in 2H22, the global economy experienced a decline that was worse than expected as factors such as high inflation, food shortages, and rising energy prices came into play. As a result, consumer demand was further weakened. Besides these negative factors, the high level of channel inventory was also a major reason as to why smartphone brands suffered a drop in annual device production. Based on TrendForce's calculation, annual global smartphone production fell by 10.6% YoY to 1.192 billion units for 2022. This YoY decline was larger than one recorded for the year when the COVID-19 pandemic first emerged.

Server DRAM Will Overtake Mobile DRAM in Supply in 2023 and Comprise 37.6% of Annual Total DRAM Bit Output, Says TrendForce

Since 2022, DRAM suppliers have been adjusting their product mixes so as to assign more wafer input to server DRAM products while scaling back the wafer input for mobile DRAM products. This trend is driven by two reasons. First, the demand outlook is bright for the server DRAM segment. Second, the mobile DRAM segment was in significant oversupply during 2022. Moving into 2023, the projections on the growth of smartphone shipments and the increase in the average DRAM content of smartphones remain quite conservative. Therefore, DRAM suppliers intend to keep expanding the share of server DRAM in their product mixes. According to TrendForce's analysis on the distribution of the DRAM industry's total bit output for 2023, server DRAM is estimated to comprise around 37.6%, whereas mobile DRAM is estimated to comprise around 36.8%. Hence, server DRAM will formally surpass mobile DRAM in terms of the portion of the overall supply within this year.

IK Multimedia Launches the iRig Stream Mic Pro

IK Multimedia releases iRig Stream Mic Pro, combining a professional multi-pattern condenser microphone and 24-bit, 96 kHz audio interface for iPhone, iPad, Android, Mac and PC into a single ultra-portable solution for music and content creation. iRig Stream Mic Pro makes it easier than ever for users to share their voice and music.

Multi-pattern Condenser Microphone
With dual mic capsules, iRig Stream Mic Pro offers selectable cardioid, figure 8, omnidirectional or stereo pickup patterns. These patterns range from noise-rejecting to immersive audio, so whether it's recording a podcast, interview, instrument or ensemble, the sound signal is crisp, clear and detailed with easily adjustable gain and selectable high-pass filter.

Microsoft Updates Surface PC Models with the Latest Hardware

Today, we shared our vision for the next era of the Windows PC, where the PC and the cloud intersect and tap into innovative AI technology that unlocks new experiences. So that each of us can participate, be seen, heard and express our creativity.

For nearly 40 years, the Windows PC has held a place at the center of our lives. It's contributed to new levels of productivity, kept us all connected, and unlocked our creativity and potential through innovations we couldn't have imagined when we first began this journey. Just think about how far we've come in how people interact with it. From the very first text-based keyboard input to the precision of point and click with the mouse, up to today, where touch, voice, pen and gestures all help people use the Windows PC more naturally and intuitively. From its inception, Surface has been a catalyst for that change.

2Q22 Output Value Growth at Top 10 Foundries Falls to 3.9% QoQ, Says TrendForce

According to TrendForce research, due to steady weakening of overall demand for consumer electronics, inventory pressure has increased among downstream distributors and brands. Although there are still sporadic shortages of specific components, the curtain has officially fallen on a two-year wave of shortages in general, and brands have gradually suspended stocking in response to changes in market conditions. However, stable demand for automotive and industrial equipment is key to supporting the ongoing growth of foundry output value. At the same time, since the creation of a marginal amount of new capacity in 2Q22 led to growth in wafer shipments and a price hike for certain wafers, this drove output value among top ten foundries to reach US$33.20 billion in 2Q22. Quarterly growth fell to 3.9% on a weakening consumer market.

A prelude to inventory correction was officially revealed in 3Q22. In addition to intensifying severity in the initial wave of order slashing for LDDI/TDDI, and TV SoC, diminishing order volume also extended to non-Apple smartphone APs and peripheral IC PMIC, CIS, and consumer electronics PMICs, and mid-to-low-end MCUs, posing a challenge for foundry capacity utilization. However, the launch of the new iPhone in 3Q22 is expected to prop up a certain amount of stocking momentum for the sluggish market. Therefore, top ten foundry revenue in 3Q22 is expected to maintain a growth trend driven by high-priced processes and quarterly growth rate is expected to be slightly higher than in 2Q22.

Apple introduces iPhone 14 and iPhone 14 Plus

Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes—6.1 inches and 6.7 inches—in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine—an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

"Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever."

Apple debuts iPhone 14 Pro and iPhone 14 Pro Max

Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island—a new design that introduces an intuitive way to experience iPhone—and the Always-On display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.

"Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we're delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user—from the casual user to the professional—to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet."

Apple to Source 3D NAND Memory from Chinese YMTC

As reported by BusinessKorea, Apple, one of the largest companies in the world, will source its 3D NAND from Chinese memory maker Yangtze Memory Technologies Corp (YMTC). Known for supplying 3D NAND to Chinese SSD makers, YTMC's reported contract with Apple will fuel the upcoming iPhone 14 SKU manufacturing. Whether or not this partnership will expand to other products, it is essential to have as many storage sources as possible, as Apple sells millions of devices per year. YTMC is on track to deliver 3D NAND flash with the latest Xstacking 3.0 six-plane architecture that provides triple-level cell storage with I/O speeds of 2400 MT/s.

YTMC has joined the list of 3D NAND flash vendors that Apple works with, including SK Hynix, Samsung, Kioxia, and possibly others. This partnership also highlights that the Chinese memory output is sufficient and significant enough to break into more markets worldwide, not remaining exclusive to domestic use.

For Your Ears Only: Introducing UE DROPS, The First Truly Wireless, Custom-Molded Earbuds With Statement Style

Ultimate Ears (UE), a brand of Logitech, today announced UE DROPS, the first truly custom wireless earbuds, handcrafted to be as unique as you are. UE DROPS combine Ultimate Ears' unrivaled, industry-level audio quality and fit with a stylish, innovative design to create a bold fashion statement, for your ears only. Available in three pearlescent colorways (Sapphire, Rose Quartz, and Onyx), UE DROPS offer a whole new way for people to upgrade their look, express their personal style and stand out from the crowd.

"Imagine if everyone wore the same glasses - it would be a sea of sameness. We're disrupting the earbuds industry in the same way. Now your personality - and your ears - can truly stand out," said Jonah Staw, general manager of Ultimate Ears. "With UE DROPS we've blended the best of both worlds - our audiophile quality sound in a visually stunning design that defies convention and enhances your personal style."

Huntkey Launches New Fast Chargers and Surge Protectors

In May, Huntkey launched three new products in the United States. Two of them are 100 W GaN chargers, and the main target group is people who travel frequently. The other is a surge protector, which is mainly used in kitchens, televisions, offices and other occasions that require multiple outlets for power supply. When people travel for business or vacation, they need to bring a lot of chargers, which take up space and make luggage heavier. Huntkey 100 W GaN charger solves this problem, with a smaller size, lighter weight, and faster charging speed, meeting the needs of charging multiple devices at the same time.

"It's only about half the size of a dollar bill, but I've been able to get 65 watts to charge my laptop from it". This is feedback from an Amazon customer. This 100 GaN fast charger boosts charging efficiency to over 90% with its Power Delivery 3.0 standard, fully charging a 16-inch MacBook Pro in 1.9 hours and charging an iPhone 13 to 50% in 0.5 hours. GaN technology improves charging efficiency while reducing the size of the charger to 40% smaller than Apple's original 96w charger, making it ideal for travel.
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