A Closer Look
The ASUS Direct CU heatsink uses three heatpipes that make direct contact with the GPU surface.
The card requires a single 6-pin PCI-Express power cable for operation. This power configuration is good for up to 150 W of power draw.
ASUS has rebranded the voltage controller on their card. My best guess is that it's a solution from CHiL.
The GDDR5 memory chips are made by Hynix and carry the model number H5GQ2H24AFR-R0C. They are specified to run at 1500 MHz (6000 MHz GDDR5 effective).
NVIDIA's GK106 processor is produced on a 28 nm process at TSMC, Taiwan. The transistor count is 2.54 billion. Compared to the GK106 on the GTX 660, the package size (green stuff) is reduced. The only explanation for this change is that the pin count has been lowered, most probably for the narrower memory interface, and possibly due to reduced power requirements.