Packaging
Some sticks show up in a box that is all nice and heavy, giving them a feel of importance. These sticks are the opposite, in a slightly over-sized and light cardboard box that would feel all that much more impressive if it were like 10% smaller, yet slightly thicker. The colorful patterns and white background look really good, though, and easily highlight what's inside.
Inside the box, you'll find the sticks tightly clasped inside a plastic clamshell. Popping the sticks out and feeling them in my hands for the first time left a great impression.