Friday, November 6th 2009

NVIDIA Shuns Lucid Hydra

A promising new technology from LucidLogix, the Hydra, has perhaps hit its biggest roadblock. The Hydra multi-GPU engine allows vendor-neutral and model-neutral GPU performance upscaling, without adhering to proprietary technologies such as NVIDIA SLI or ATI CrossfireX. NVIDIA, which is staring at a bleak future for its chipset division, is licensing the SLI technology to motherboard vendors who want to use it on socket LGA-1366 and LGA-1156 motherboards, since Intel is the only chipset vendor. On other sockets such as LGA-775 and AM3, however, NVIDIA continues to have chipsets that bring with them the incentive of SLI technology support. NVIDIA's licensing deals with motherboard vendors are particularly noteworthy. For socket LGA-1366 motherboards that are based on Intel's X58 Express chipset, NVIDIA charges a fee of US $5 per unit sold, to let it support SLI. Alternatively, motherboard vendors can opt for NVIDIA's nForce 200 bridge chip, which allows vendors to offer full-bandwidth 3-way SLI on some high-end models. For the socket LGA-1156 platform currently driven by Intel's P55 Express chipset, the fee is lower, at US $3 per unit sold.

The Lucid Hydra engine by design is vendor-neutral. It provides a sort of abstraction-layer between the OS and the GPUs, and uses the available graphics processing resources to upscale resulting performance. This effectively kills NVIDIA's cut, as motherboard vendors needn't have the SLI license, and that users of Hydra won't be using SLI or Crossfire anymore. Perhaps fearing a loss of revenue, NVIDIA is working on its drivers to ensure that its GeForce GPUs don't work on platforms that use Hydra. Perhaps this also ensures "quality control, and compatibility", since if the customer isn't satisfied with the quality and performance of Hydra, NVIDIA for one, could end up in the bad books. This could then also kick up warranty issues, and product returns.

MSI has the industry's first release-grade motherboard, the Big Bang Fuzion P55 that uses Hydra to power multiple GPUs, while also allowing users to mix and match various PCI-Express GPUs to suit their needs, something new particularly for NVIDIA users. Earlier expected to be announced around this time, MSI's Big Bang Fuzion, as it is called by its maker, has been indefinitely delayed up to Q1 2010. Apparently to fill the void created by months of hype, MSI rushed in its cousin, a similar-looking motherboard, that uses the nForce 200 chip, to provide 3-way SLI support, called the Big Bang Trinergy P55, which will stay on as the company's top offering for the P55 platform. One can only hope that Hydra doesn't end up stillborn because of corporate strategy by much larger companies.
Source: Overclock3D.Net
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230 Comments on NVIDIA Shuns Lucid Hydra

#76
TheMailMan78
Big Member
BenetanegiaEh??? Hello??? AMD blocked a third party programmer from making PhysX possible in AMD cards. Hydra is not a standalone piece of hardware that can work on its own, it depends on GPUs to be of any use, so yes, they have to colaborate as much as AMD/Nvidia feels they have to. If not anyone of them can directly block them from using/modifying their hardware.

AND all this is if Nvidia is really bloking anything at all, because all I have seen about the issue so far comes from Lucid themselves. It could be just someone in Lucid being pissed off and /or having hallucinations because the only MB using their piece of hardware has been delayed.
No I believe it was Nvidia that disables Physx when a ATI card is recognized.
Posted on Reply
#77
Cheeseball
Not a Potato
@TheMailMan78

That situation just happened in recent times. Months before, NVIDIA was offering PhysX implementation to AMD/ATI cards, but they just didn't accept it. (Most likely because they wanted to work on their own Stream implementation, but as it is, it never took off.)
Posted on Reply
#78
theubersmurf
TheMailMan78As much as I hate Nvidia for doing this I don't blame them. They invested a lot of money into their own developments. Why allow the competition benefit from your hard work? Also lets not start screaming "anti-trust" just because we don't agree with something. This is nowhere near anti-trust yet. Nvidia holds the majority of the market but no where near enough to be a monopoly.

Speaking of which whatever happen to the ATI/Nvidia "price fixing" thing a few years ago?
I got about $130.00 from the settlement. Not what I paid for the stuff, but it was a nice rebate. :P
Posted on Reply
#79
human_error
BenetanegiaNvidia offered PhysX for free to AMD. The reason for that is simple, they needed it to be widely used. AMD refused for a simple reason, at the time they were nowhere near close to be competitive on that front, they still aren't in reality, but they are closer at least in the general perception.
I don't believe nvidia did offer it free to ATi. The guy who hacked out the ability to run physx on ati cards was snapped up by nvidia almost immediately to stop him making any more drivers (nvidia couldn't order a cease and dissist order like creative does to driver modders as he was modding ATi drivers). Even if Nvidia said publicly they offered physx free to ATi (which i have never seen official evidence of) behind closed doors they would have demanded a heavy premium from ATi - every card sale nvidia could have made only due to physx hype would have been lost and so they would have lost revenue, so unless we see official documentation from nvidia you can't say it was offered free (to be fair it would be stupid to offer it free, but i can see nvidia getting unreasonable in liscencing demands from their competition). I'm not saying ATi are saints, but i am saying that nvidia's M.O. at the moment is dick move after dick move (removing dx10.1 from Assasins creed, blocking AA in batman:AA, disabling physx if an ati card is present, bricking their cards if luicid is present).

Back OT though this is a dick move from nvidia - they see their proprietary standard (and chipsets) threatened by a new product and so c*ckblock it - the hydra chip only allocates different directx calls to different chips - there is nothing wrong in that as all the cards handle is directx calls, the hydra chip just reduces the number of calls an individual card has to make, so there is no compatability issue there (it's the same thing as reducing draw distance or disabling the showing of certain effects in-game, less directx calls - the only issue would be with AA across boundaries but i'm sure luicid would be able to workaround that issue. Luicid would have no effect on how the nvidia cards would work - the nvidia drivers still decode the directx calls and render an image - this would be no different if luicid was there or not - the problem comes as nvidia's chipsets and SLi liscencing would be significantly reduced if luicid became popular, as well as nvidia's ability to block dual ati cards from working on nvidia chipsets.

Here's to hoping luicid can release soon, i'd really like to see if it is more efficient than SLi/crossfire
Posted on Reply
#80
TheMailMan78
Big Member
Cheeseball@TheMailMan78

That situation just happened in recent times. Months before, NVIDIA was offering PhysX implementation to AMD/ATI cards, but they just didn't accept it. (Most likely because they wanted to work on their own Stream implementation, but as it is, it never took off.)
Well my point is nothing is for free. That olive branch had a cost. Licensing or something. You don't buy out a company and give the technology to your competitor. Also the fact Nvidia disables support of Physx when a non-Nvidia GPU is present kinda brings that home.
Posted on Reply
#81
Munki
nVidia is like trying to have its own little monopoly. I dislike it very much, thus why I have not/Will not buy anything from nvidia ( Epic im wearing a Nvidia shirt only thing I own )
Posted on Reply
#82
TheMailMan78
Big Member
MunkinVidia is like trying to have its own little monopoly. I dislike it very much, thus why I have not/Will not buy anything from nvidia ( Epic im wearing a Nvidia shirt only thing I own )
You have an Nvidia T-Shirt? Dork.
Posted on Reply
#83
PP Mguire
Ill trade you my ATI shirt for your nVidia shirt :laugh:

I dont like their business practices BUT i love their products. I really dont care what they do on the side just as long as they HURRY THE FUCK UP WITH A GOD DAMNED DX11 GPU!!!!!!!!
Posted on Reply
#84
TheMailMan78
Big Member
PP MguireIll trade you my ATI shirt for your nVidia shirt :laugh:

I dont like their business practices BUT i love their products. I really dont care what they do on the side just as long as they HURRY THE FUCK UP WITH A GOD DAMNED DX11 GPU!!!!!!!!
Man after my own heart. My next rig will be Intel/Nvidia for sure.
Posted on Reply
#85
Munki
TheMailMan78You have an Nvidia T-Shirt? Dork.
Zat meh! I am THE dork. :pimp:
Posted on Reply
#86
Benetanegia
TheMailMan78Well my point is nothing is for free. That olive branch had a cost. Licensing or something. You don't buy out a company and give the technology to your competitor. Also the fact Nvidia disables support of Physx when a non-Nvidia GPU is present kinda brings that home.
Like he said that's months (almost a full year) after AMD refused to take PhysX for free. They had no reason not to adopt it except they would be much slower at doing GPU physics. As for why they don't allow Physx when Ati is doing the rendering is easy: AMD is not willing to help them with optimizations and QA, and there's no way that Nvidia can QA on AMD cards themselves, so they can ensure it works well. The guy that has hacked that has all his community to test and even if the solution is not perfect it doesn't matter, no one will blame him. On top of that anyone using the hack is an enthusiast, so he knows how this things work. If Nvidia allowed for Ati+Nvidia for PhysX and something went wrong on the Ati front that affected how PhysX was working, they would be blamed and this time by the mainstream public, which is incapable of understanding anything, but "It just doesn't work".
human_errorI don't believe nvidia did offer it free to ATi. The guy who hacked out the ability to run physx on ati cards was snapped up by nvidia almost immediately to stop him making any more drivers (nvidia couldn't order a cease and dissist order like creative does to driver modders as he was modding ATi drivers). Even if Nvidia said publicly they offered physx free to ATi (which i have never seen official evidence of) behind closed doors they would have demanded a heavy premium from ATi - every card sale nvidia could have made only due to physx hype would have been lost and so they would have lost revenue, so unless we see official documentation from nvidia you can't say it was offered free (to be fair it would be stupid to offer it free, but i can see nvidia getting unreasonable in liscencing demands from their competition). I'm not saying ATi are saints, but i am saying that nvidia's M.O. at the moment is dick move after dick move (removing dx10.1 from Assasins creed, blocking AA in batman:AA, disabling physx if an ati card is present, bricking their cards if luicid is present).

Back OT though this is a dick move from nvidia - they see their proprietary standard (and chipsets) threatened by a new product and so c*ckblock it - the hydra chip only allocates different directx calls to different chips - there is nothing wrong in that as all the cards handle is directx calls, the hydra chip just reduces the number of calls an individual card has to make, so there is no compatability issue there (it's the same thing as reducing draw distance or disabling the showing of certain effects in-game, less directx calls - the only issue would be with AA across boundaries but i'm sure luicid would be able to workaround that issue. Luicid would have no effect on how the nvidia cards would work - the nvidia drivers still decode the directx calls and render an image - this would be no different if luicid was there or not - the problem comes as nvidia's chipsets and SLi liscencing would be significantly reduced if luicid became popular, as well as nvidia's ability to block dual ati cards from working on nvidia chipsets.

Here's to hoping luicid can release soon, i'd really like to see if it is more efficient than SLi/crossfire
You might not believe it, but they did offer it for free. You are basing your opinion in things that are and have always been wrong. They have always been FUD, like:

- Assassin's Creed and DX10.1. You want proofs of that Nvidia offered PhysX for free, but you are willing to believe that BS against what the developer said with no proofs. Nvidia had nothing to do with that, if they didn't want dx10.1 the game would have never been released with dx10.1!!! it's not as if they couldn't buy an Ati DX10.1 card, test how it performed and take out DX10.1 from the game before they launched. Proof of that is that the same develper released just a few months later FarCry 2, that not only had DX10.1, but also had implemented into DX10 the same special AA feature that was the only thing that was better in the 10.1 version of AC.

- Batman and AA: discussed many times, Unreal engine has no AA, that AA was specifically programmed for Nvidia, it even says Nvidia AA in the menu. The developer asked AMD to send some engineers to help QA assurance that AA for Ati cards. AMD didn't even want to hear about them from the start because it was a TWIMTBP game.

- Blocking PhysX is because of the same and I explain that above.

- Lucid is because of the same.
Posted on Reply
#87
PP Mguire
TheMailMan78Man after my own heart. My next rig will be Intel/Nvidia for sure.
Well you saw what i did. i5/Nvidia ftw. Ive never been happier with my PC. (Besides when my dad upgraded my P1 to a Duron 950mhz with DDR back in the day.......but thats besides the point)

I dont see why people get all jumbled up about what this or that company does in the end. As long as YOU the CONSUMER dont get affected then it shouldnt matter. All i care about is products being released in a timely manner and prices dont skyrocket more than they already have. (It goes for any computer company in my books)
BenetanegiaLike he said that's months (almost a full year) after AMD refused to take PhysX for free. They had no reason not to adopt it except they would be much slower at doing GPU physics. As for why they don't allow Physx when Ati is doing the rendering is easy: AMD is not willing to help them with optimizations and QA, and there's no way that Nvidia can QA on AMD cards themselves, so they can ensure it works well. The guy that has hacked that has all his community to test and even if the solution is not perfect it doesn't matter, no one will blame him. On top of that anyone using the hack is an enthusiast, so he knows how this things work. If Nvidia allowed for Ati+Nvidia for PhysX and something went wrong on the Ati front that affected how PhysX was working, they would be blamed and this time by the mainstream public, which is incapable of understanding anything, but "It just doesn't work".



You might not believe it, but they did offer it for free. You are basing your opinion in things that are and have always been wrong. They have always been FUD, like:

- Assassin's Creed and DX10.1. You want proofs of that Nvidia offered PhysX for free, but you are willing to believe that BS against what the developer said with no proofs. Nvidia had nothing to do with that, if they didn't want dx10.1 the game would have never been released with dx10.1!!! it's not as if they couldn't buy an Ati DX10.1 card, test how it performed and take out DX10.1 from the game before they launched. Proof of that is that the same develper released just a few months later FarCry 2, that not only had DX10.1, but also had implemented into DX10 the same special AA feature that was the only thing that was better in the 10.1 version of AC.

- Batman and AA: discussed many times, Unreal engine has no AA, that AA was specifically programmed for Nvidia, it even says Nvidia AA in the menu. The developer asked AMD to send some engineers to help QA assurance that AA for Ati cards. AMD didn't even want to hear about them from the start because it was a TWIMTBP game.


- Blocking PhysX is because of the same and I explain that above.

- Lucid is because of the same.
This is exactly why i didnt get into the batman flamethread. I dont see why ATI can have 10.1 features where as Nvidia cant have their own AA in a game. A SINGLE GAME.

I supposed every side will have its closed minded fanbois.
Posted on Reply
#88
TheMailMan78
Big Member
BenetanegiaLike he said that's months (almost a full year) after AMD refused to take PhysX for free. They had no reason not to adopt it except they would be much slower at doing GPU physics. As for why they don't allow Physx when Ati is doing the rendering is easy: AMD is not willing to help them with optimizations and QA, and there's no way that Nvidia can QA on AMD cards themselves, so they can ensure it works well. The guy that has hacked that has all his community to test and even if the solution is not perfect it doesn't matter, no one will blame him. On top of that anyone using the hack is an enthusiast, so he knows how this things work. If Nvidia allowed for Ati+Nvidia for PhysX and something went wrong on the Ati front that affected how PhysX was working, they would be blamed and this time by the mainstream public, which is incapable of understanding anything, but "It just doesn't work".



You might not believe it, but they did offer it for free. You are basing your opinion in things that are and have always been wrong. They have always been FUD, like:

- Assassin's Creed and DX10.1. You want proofs of that Nvidia offered PhysX for free, but you are willing to believe that BS against what the developer said with no proofs. Nvidia had nothing to do with that, if they didn't want dx10.1 the game would have never been released with dx10.1!!! it's not as if they couldn't buy an Ati DX10.1 card, test how it performed and take out DX10.1 from the game before they launched. Proof of that is that the same develper released just a few months later FarCry 2, that not only had DX10.1, but also had implemented into DX10 the same special AA feature that was the only thing that was better in the 10.1 version of AC.

- Batman and AA: discussed many times, Unreal engine has no AA, that AA was specifically programmed for Nvidia, it even says Nvidia AA in the menu. The developer asked AMD to send some engineers to help QA assurance that AA for Ati cards. AMD didn't even want to hear about them from the start because it was a TWIMTBP game.

- Blocking PhysX is because of the same and I explain that above.

- Lucid is because of the same.
NOTHING is for free my friend. Thats the only proof I need. Why would a company buy something and then GIVE it to their competitor?
Posted on Reply
#89
Munki
Well my point is I don't like buying products from a crooked company. Their business problems directly affect consumers like me. I wouldn't go buy an Apple Ipod from a crackhead, because he stole it. Im willing to pay more, just not to a crooked company. I dont know if that made any sense.
Posted on Reply
#90
TheMailMan78
Big Member
MunkiWell my point is I don't like buying products from a crooked company. Their business problems directly affect consumers like me. I wouldn't go buy an Apple Ipod from a crackhead, because he stole it. Im willing to pay more, just not to a crooked company. I dont know if that made any sense.
Yeah. Its called principle.
Posted on Reply
#91
theubersmurf
BenetanegiaYou might not believe it, but they did offer it for free.
Provide evidence of this claim.
Posted on Reply
#92
PP Mguire
MunkiWell my point is I don't like buying products from a crooked company. Their business problems directly affect consumers like me. I wouldn't go buy an Apple Ipod from a crackhead, because he stole it. Im willing to pay more, just not to a crooked company. I dont know if that made any sense.
Every computer company is crooked in its own way. I proved this with AMD/ATI a while back during 5000 launch. So if you base your purchases on that then you should go to custom building your own computer from scratch designing your own parts.
Posted on Reply
#93
iLLz
FordGT90ConceptI hope someone has the guts (and resources) to sue NVIDIA for their practices in regards to SLI and PhysX. Their selfish behavior has to stop, now.

I wonder what Intel is going to do with Larrabee. Are they going to embrace Hydra or invent something on their own for multi-GPU technology. Because of Larrabee, I think it will be Intel that decides this feud between NVIDIA and Lucid if Lucid doesn't act on their own behalf.
Intel invested in LucidLogix to help them get Hydra up and running. I believe they invested a cool $100 Million a while back.
Posted on Reply
#95
Munki
PP MguireEvery computer company is crooked in its own way. I proved this with AMD/ATI a while back during 5000 launch. So if you base your purchases on that then you should go to custom building your own computer from scratch designing your own parts.
This is a constant thing with Nvidia, I could understand it within reason, but this is getting out of hand.
Posted on Reply
#96
TheMailMan78
Big Member
theubersmurfProvide evidence of this claim.
No hes right. They did offer it but the details were never fully disclosed. Just a lot of PR BS basically.
Posted on Reply
#97
PP Mguire
MunkiThis is a constant thing with Nvidia, I could understand it within reason, but this is getting out of hand.
Its a constant thing with any company that has been in this discussion. Light is on Nvidia because they are a major hammer in the industry. Only reason. Same goes for Intel and their own lawsuite.
Posted on Reply
#98
Benetanegia
TheMailMan78NOTHING is for free my friend. Thats the only proof I need. Why would a company buy something and then GIVE it to their competitor?
So that it becomes widely used?
Posted on Reply
#99
Munki
PP MguireIts a constant thing with any company that has been in this discussion. Light is on Nvidia because they are a major hammer in the industry. Only reason. Same goes for Intel and their own lawsuite.
Okay then. Im going back to my hot pockets.
Posted on Reply
#100
theubersmurf
TheMailMan78No hes right. They did offer it but the details were never fully disclosed. Just a lot of PR BS basically.
Not that it was offered, that it was offered for free.
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