Monday, December 12th 2011
Apple Outsources IP Disputes to Patent Trolls
These are some lively times at Apple's legal department. The company is locked in intellectual property disputes with multiple companies, in multiple countries. Some of these are familiar foes such as Motorola Mobility and Samsung, others regional and lesser-known. The one thing patent disputes do, to all parties involved in them, is dent PR. Every legal dispute attracts or at lease leaves scope for bad press, and more often shapes public opinion against the disputing parties.
Apple learned a new trick in the trade which at least two recent events with very different outcomes, may have helped shape. First, it recently thwarted display IP infringement claims by S3 Graphics thanks to timely help by GPU supplier AMD, and second, it suffered a setback with regards to some brand names claimed by Chinese company ProView. You see, the ups and downs of IP disputes can have some very varied effects on the company's image. Apple's new trick is simple: make a different company, with a much different brand name, to handle those IP disputes on behalf of Apple, so brand Apple isn't directly dragged into the mess. Enter your friendly neighbourhood patent-troll, Digitude.The mechanism couldn't be simpler. Digitude serves as a "patent investment vehicle" (in its own words), which will hold its clients' patents, protect them from infringement, and fight IP disputes on its behalf, more often discretely. As time passes on, Digitude will have achieved a level of discretion and abstraction to the general public over actually whose patents the company is holding. It's a win for Apple. All Apple has to do on paper is work out license agreementa with that patent investment vehicle to access its own patents. Digitude chairman, Robert Kramer, claims that "Digitude is a new kind of patent investment vehicle because it seeks to team up with strategic players that can invest not with money, but by contributing patents. The contributing entity would then get a license for all of Digitude's patents."
Sources:
Hexus.net, TrollNews
Apple learned a new trick in the trade which at least two recent events with very different outcomes, may have helped shape. First, it recently thwarted display IP infringement claims by S3 Graphics thanks to timely help by GPU supplier AMD, and second, it suffered a setback with regards to some brand names claimed by Chinese company ProView. You see, the ups and downs of IP disputes can have some very varied effects on the company's image. Apple's new trick is simple: make a different company, with a much different brand name, to handle those IP disputes on behalf of Apple, so brand Apple isn't directly dragged into the mess. Enter your friendly neighbourhood patent-troll, Digitude.The mechanism couldn't be simpler. Digitude serves as a "patent investment vehicle" (in its own words), which will hold its clients' patents, protect them from infringement, and fight IP disputes on its behalf, more often discretely. As time passes on, Digitude will have achieved a level of discretion and abstraction to the general public over actually whose patents the company is holding. It's a win for Apple. All Apple has to do on paper is work out license agreementa with that patent investment vehicle to access its own patents. Digitude chairman, Robert Kramer, claims that "Digitude is a new kind of patent investment vehicle because it seeks to team up with strategic players that can invest not with money, but by contributing patents. The contributing entity would then get a license for all of Digitude's patents."
19 Comments on Apple Outsources IP Disputes to Patent Trolls
Love that "Troll Different" image. XD
I will not invest in Digitroll.
If Apple "hands over" those patents "for cheap" to Digitroll there will be (or should be) some MASSIVE tax liabilities.
Apple + Bankers = .....
Obviously, there are cases that warrant patent infringment cases, but APPL is completely on the OFFENSIVE. And now this??? :banghead:
For some interesting reading, APPL vs. Samsung patent infringement timeline: www.theverge.com/apple/2011/11/2/2533472/apple-vs-samsung
It's the damned digital age, that crap only works when people aren't able to do a quick google search on company origins.
not really
but its that last bit , give us all your bases and we let you live free in the family( might nick ya shit though;))
I love the trollnews reference. :p
Just a hypothetical situation. I'm sure they manage these things with a ton of legal documents and such.
What is a little more interesting is that if the whole world knows you are using a patent troll, and said troll sues someone, what's to stop everyone from thinking it's on your behalf even if it's not?
Not sure that would be a big PR win.
It is basically Apple flailing about trying to protect the Apple brand when it only makes them look even worse than they did before. As Sasqui pointed out, Apple just needs to stop patent trolling and as btarunr pointed out, this is exactly how not to make friends.
many people prefer to be ignorant with technology. they just want to know what shit does for them and how to turn it on- this shady shit is targeted at them
I think in a couple of years, Apple will be a very different company to what it is now. Better or worse, I don't know. However, I'm cautiously optimistic that they won't be so closed as they are now. If that happens, then I would actually quit boycotting their products.
should that fail then they go to court with each account holder from digitude representing their client. that is of course extremely unlikely unless digitude is the worst arbitrator in the world.