NVIDIA's next high-performance GPU that will attempt to restore NVIDIA's performance leadership in the consumer graphics segment, under the GeForce Kepler family, is slated for a March-April launch, according to a VR-Zone report. At CES 2012, NVIDIA focused on its Tegra product line, and demonstrated its applications in smartphones, tablets, and even automotives, but chose to avoid talking about its GeForce family.

According to the report, NVIDIA wants to avoid doing a paper-launch like AMD, which launched its Radeon HD 7970 on December 22, 2011, but its market availability was non-existent till after two weeks, on January 9, 2012. NVIDIA wants to ensure the GeForce product based on its new high-performance GPU will be available in the market on launch-day, which is pinned somewhere within late March and early April. On April 8, Intel will launch its third-generation Core processor family.