Nearly a week after unveiling its first industrial-PC (IPC) motherboards, ASRock says it is vying for ODM orders from IPC makers. When well-marketed, IPC motherboards could substantially contribute to the company's revenue, since IPC motherboards have gross margins of at least 25%, higher than that of consumer PC motherboards.

ASRock targets motherboards for use in POS (point of sale) PCs, thin clients, kiosks, panel PCs, gaming PCs, signage and devices used in surveillance, information display and retail & hospitality, the company said. So far, the company scored orders from two ODMs, with shipments set to begin in Q2, 2012. ASRock aims to obtain ODM orders from IPC vendors such as Advantech, Adlink Technology and ICP Electronics, instead of competing with them for orders for system products, ASRock said. ASRock hopes that its IPC motherboard venture will benefit it starting 2013.