Monday, March 18th 2013
NVIDIA Working on Second GK110-based GeForce Graphics Card for Summer
NVIDIA may decisively hold on to the single-GPU performance lead, with its GeForce GTX Titan graphics card, but at roughly $1000, it could attract a very small market. According to a SweClockers report, NVIDIA is looking to woo gamers just ahead of Summer with the second GK110-based GeForce GTX graphics card. Similar in specifications to the fabled Quadro K6000, the new SKU could feature 13 out of 15 streaming multiprocessors on the GK110 silicon, working out to 2,496 CUDA cores, 208 texture memory units, a 320-bit wide GDDR5 memory interface holding 5 GB of memory, and 40 ROPs. Given that there's a deep ravine between the ~$450 GeForce GTX 680 and ~$1000 GTX Titan, NVIDIA could pick a price-point in the middle. The report claims the new SKU could launch some time between July and August, 2013.
Source:
SweClockers
74 Comments on NVIDIA Working on Second GK110-based GeForce Graphics Card for Summer
If you want to analyze this from a economic/financial stand point.
Top 3 reasons this product will be priced high:
Low Volume: manufacturing involves fixed cost + variable cost so economy of scales great vary cost per unit produced. The higher the volume the less the fixed cost have an effect on each unit.
Cost Push: due to low volume, complexity, bleeding edge tech requirements, and very limited # of facilities that can actually produce this. The cost per chip will be higher not because of anything besides a lack of options. That cost will be passed onto the customer
Small market: demand is very low for this product, even in this forum there's only a handful that will actually think about buying it. Even a smaller amount will actually buy it.
Let's talk about why initial pricing doesn't matter because of equilibrium and substitute goods.
If price is higher than equilibrium then consumers won't buy or buy less of it. There will be a surplus. Since this is low volume then # of unsold units will have a higher % impact than a high volume product. You will bet that retailers/eseller/oem will cut orders and it will look drastic since a store would only order 20 and they cut it to 5, it will look like a 75% drop in demand. That kind of %s will raise eyebrows of statisticians at NVIDIA immediately. They will adjust prices accordingly almost immediately. Why? NVIDIA doesn't want fire sales and stacks of their flag ship cards in all stores and tarnish their "superior goods" image.
Second, you have many options for substitute goods. NVIDIA has substitute goods themselves such as SLI of several different products that can match or exceed the same performance by this card. You also have choices of AMD cards and their CF. Then you also have consoles and their coming next gen launch.
Conclusion: they can price it whatever they want but it won't matter so stop complaining. It's not like they're the only one making graphics chips and consumers have no choice.
...a bargain considering nVIDIA’s current pricing for the 7800GTX 512MB of $699USD
Or this, or this, or this, or this, or this...
Feel free to post some proof that the 7800GTX 512MB was selling below MSRP
If we're cherry picking- or to use your rationale "Well, it's my comparison, so yes, in fact.. I do get to choose", here's another taking into account limited production run cards for the uber-enthusiast:
6800 Ultra Extreme 512MB...$899
7800 GTX Black Pearl....$999
8800 Ultra Leviathan...$899
HD 5970 4GB...$1000-1199
Asus Mars....$1500
Asus Ares......$1000
Asus Mars II...$1499
HD 7970 6GB...$700
HD 7990......$799-899
Asus Ares II...$1699
GTX 690......$1000
GTX Titan....$1000
or was the titan just a 680ti???
Are you for real..?
So, I disagree with you about the price of the 7800 GTX 512 and HD 7970, both of which have no bearing on my overall summation in any way, and that's all you want to talk about?
It's like saying "I think we should feed starving children in Africa" and someone getting pissed off at you, completely forgetting your point, because "they're technically toddlers, not children."
Listen, if you ever fill out that prescription, drop me a line, alright?
The fact that you can't accept that you got called out for quoting cherry picked- and some obviously false price points to bolster your argument. I provided relevant links to educate and forestall any unsubstantiated claims. As for what I wanted to talk about- how about a whole babble of hyperbole that stems from your first post: And, no, it does not. EVERY time an expensive limited production hardware arrives, some knee-jerk reactionaries seem unable to stop themselves from donning the "The End is Nigh" sandwich board.
For someone so concerned about conciseness and relevancy in posting, I'd also note that you were quite happy to wander (way) off topic and make some deal over an obvious typo: Anyhow I done. Feel free to call my attention to the pricing of the GTX 780 if it retails anywhere close to $2000.
You chose to completely divert the attention from the topic at hand because you *gasp* took issue with 2 (out of the 20) numbers I put up.
Well, congratulations. You were right! The 7800 GTX 512 did retail for 650$.
Would you like that (1) internet now or after you've finished gratifying yourself at the thundering roar of your own awesomeness? Generalizing me into a pool of people you don't respect does not denote that you're right.
The fact is, your broad understatement of the situation only trivializes a very important issue.
Yes, USUALLY price increases don't last, but USUALLY they are the cause of a lack of competition, which is entirely understandable (i.e. 8800 Ultra)..
But now we have a precedent. Both companies are heightening their prices of competing products. It's no different than price fixing, except that it is not intentional and thus not illegal. It does, however, suck majorly for the consumer. Why does it matter?! 1,000$ is too much!
www.techpowerup.com/forums/announcement.php?f=14
I went by the W1zzard, and a 2560x the minimum resolution anyone would think of buying something like that for. I wish W1zzard would've average out his 5760x1080 results. :confused:
I do understand your "other possible workload the cards' user base might employ... intended market for the card" for Titian, and in that realm it's a no-brainer against dedicated workstation hardware. Although, does Nvidia propagandize this gelding it as such, it will chiefly tested for gaming. Sure it's a part of the claim, but truly a small foundation of the marketing, and we what to see how a 13 SMX (14% less) provides against the 7970 architecture.
I'm not against the Nvidia design or performance, just their Green Team Marketing that continues to live off the "G92 Glory Years". :twitch:
I am a fan of the GTX670 the best card Nvidia has produce in many moon’s; a nice reference design is a great purchase when it can be had for $320. I also like the GTX650Ti, but really only a sensible buy when you can find say a MSI PE for $130 and add a little oomph.
Titian is having it's time on the mount as well it should, however the "Runt of Titian"… sorry it doesn't appear to have any "trickle-down" affect, not unless Nvidia surprises with a $600 price point.
Even when you point out hes wrong he switches to something else to point out hes right all along
You have my sympathy Jacez and welcome to Techpowerup. Get used to him...
I've never had CCC crash on me and drivers will fail very rarely and when it does it's usually related to my overclock and running crossfire at the same time, not my drivers.
So all in all, I'm sorry that you've had a bad experience but I haven't experienced what you have with AMD, and I think it is worse that nVidia damages hardware rather than just crashing.
So yeah, even if my AMD video cards did crash a couple times, I would prefer that to my nVidia card bricking a display. It also wouldn't be the first time that I had a nVidia card that didn't work right.
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With all of this said though, this thread isn't a Red vs Green thread so we should stop this argument right here. :) If you really want to continue it then I think it calls for a new thread or a PM war, but I won't be arguing the point beyond this post.
www.hardocp.com/article/2013/01/08/asus_geforce_gtx_670_directcu_ii_4gb_gpu_review/9
Aside from TPU, Anandtech, Hardware Canucks, ComputerBase, Alienbabeltech, Sweclockers, HardwareLUXX, Hardware.info, bit-tech, OCC, Tom's Hardware and HiTech Legion also benched at 5760x1080. HardwareLUXX also benched a fairly gruelling 5760x1080 using sparse grid super sampling (SGSSAA). And both you and I are part of the explanation. Look at the sheer number of forum threads, arguments, and postings in mainstream tech sites whose bread and butter is gaming orientated hardware concerning the Titan. The PR value Nvidia has reaped from the Titan far outweighs any profit from the cards themselves. If they sell 10,000 cards and make $500 off each one (doubtful unless yields are spectacular), that nets them $5m. PR and the halo effect probably outweigh the monetary return.
How much discussion takes place regarding Quadro and Tesla cards in comparison on tech sites ? Virtually nil in comparison- pro users generally have a more concise idea of their needs -and they certainly aren't the same tyre-kickers and flamers that frequent mainstream forums commenting on hardware they will never own. Pro graphics/math co-processors don't really need PR -just a solid support base and a given feature set. A pro user isn't going to be debating the cards merits on gaming forums- they're more likely to fire of an email to Boxxtech, Amax, HP, or whomever their last contract was with ( The user can configure workstations using Tesla, Quadro or GeForce in a lot of instances)
Even with minimal "conventional PR", Nvidia are going to sell a hell of lot more pro boards than GeForce branded ones. Leaving aside every Tesla K20 upgrade from 2050/2070/2090, OEM workstation sales, probable Quadro sales, and whatever number of boardsPiz Daintwill require, the count already stands at ~22000 ( ORNL's Titan,NCSA's Blue Waters, and CSCS's Todi).
FWIW: minecraft will NOT run with fglrx without massive amounts of tweaking to get it to stop crashing.
This sums it up
Apparently, duty calls.