Monday, March 9th 2015
Apple Announces its Slimmest MacBook Yet
Apple announced its slimmest MacBook yet, equipped with the Retina display. Barely ripping the scales at 1 kg, just 13.1 mm thin (at its thickest point). Dressed in an all-metal unibody, including the antenna. Bolstered by a slimmer "butterfly" keyboard that's slimmer and more precise; and a new 12-inch Retina display with 2304 x 1440 pixels resolution; and a slimmer Taptic-engine backed trackpad. The best part? It's versatile connector that combines power, USB-C (10 Gb/s), DisplayPort, Thunderbolt, and more.
Under the hood, the MacBook Retina features a completely fanless design, and a logic board that's 67% smaller than the previous generation. The notebook is driven by an Intel Core M processor (5W TDP). With a new space-efficient layered battery, it offers 24-hour battery life, including 10 hours video playback. Storage is care of a 256 GB PCIe SSD. Connectivity includes 802.11 ac and Bluetooth 4.0. And then there's OS X "Yosemite." The MacBook Retina comes in silver, space-gray, and gold. Prices start at US $1,299 for the base-model with 8 GB RAM, 1.1-2.4 GHz processor, 256 GB SSD storage; and $1,599 for a 1.2-2.6 GHz processor, 8 GB of RAM, and 512 GB storage.
Under the hood, the MacBook Retina features a completely fanless design, and a logic board that's 67% smaller than the previous generation. The notebook is driven by an Intel Core M processor (5W TDP). With a new space-efficient layered battery, it offers 24-hour battery life, including 10 hours video playback. Storage is care of a 256 GB PCIe SSD. Connectivity includes 802.11 ac and Bluetooth 4.0. And then there's OS X "Yosemite." The MacBook Retina comes in silver, space-gray, and gold. Prices start at US $1,299 for the base-model with 8 GB RAM, 1.1-2.4 GHz processor, 256 GB SSD storage; and $1,599 for a 1.2-2.6 GHz processor, 8 GB of RAM, and 512 GB storage.
63 Comments on Apple Announces its Slimmest MacBook Yet
upgrades should be easier in this time where the economy isn't as good, there's also a lot more eco minded people that don't want more waste, etc....
Status symbols are a big deal for most people and they don't care if they're spending twice what something is actually worth as long as it boosts their self image and think it makes them one of the cool kids. That's mainly what Apple is, a status symbol - like a Coach bag or designer clothing. You don't buy it because it gives you the most bang for your buck. You buy it because of how it makes others perceive you - or at least the way you believe it does.
I'm not saying this is a good laptop, I'm explaining what I think Apple's justification for it is, but people seem to more more interested in calling me a fanboy then actually having an intelligible conversation about it. While I do think that Apple branding is similar to getting something like a BMW with respect to status, I think it's ignorant to ignore the fact that Apple's QA tends to be pretty good. For the last 5 years, most Apple laptops I've worked on or have used have been built pretty well. You don't just buy a BMW because it's a status symbol. You buy one because BMW builds a nice car and maybe you want a status symbol. Apple is the same way, it might be marked up, but to say that Apple doesn't build a quality (in terms of construction) device is just insane and has no basis in fact when you compare it to other laptop manufacturers.
Once again, I'm not saying Apple's pricing is good. I'm just saying why I think they released this product. You're all calling me out, but I'm the only person making a rebuttal. If all you people are going to do is post smut like this: Then maybe you need to keep your mouth shut.
I'm defending Apple because no one else will and I happen to know that Apple builds a solid product. Explain to me how the bias here isn't the opposite way around? I've used Apples, HPs, and Dells, and the HP and Dells are built nothing like the Apple products. So lets not lose sight of the fact that there is a difference in build quality and you are paying for it. However, as Twilith said, there is a status associated with it and you're definitely paying for that as well.
Similarly, I wouldn't impugn the quality of most high status brands. People might be stupid but as a general rule they're not complete idiots. So if they pay twice as much for something, they're not going to go back and buy that same brand again if it falls apart as quickly as something a lot cheaper.
Unfortunately the quality argument is one that is always used by marketers to get people to rationalize paying a disproportionate amount for something. My point is that were status not a major motivation for people purchasing Apple products, you wouldn't see them passing up products with better specs and lower prices. Maybe a given Apple product is of better quality than many competitors in the same performance niche. But it's a lot harder to argue that the difference in quality justifies the difference in price.
www.tomsguide.com/us/apple-watch-ripoff,news-20634.html
BTW, in my previous post I wasn't calling Apple lovers stupid, I was talking about people in general when it comes to tech. Most people buy tech based on branding and reputation, not based on specs or performance. That obviously doesn't apply to the average TPU user though.
I should also add that some people just like Apple software and their walled garden approach to their ecosystem. That's cool. Personally I don't understand it, but I do try not to judge.