Thursday, July 7th 2016

NVIDIA Announces the GeForce GTX 1060, 6 GB GDDR5, $249
NVIDIA today announced its third desktop consumer graphics card based on the "Pascal" architecture, the GeForce GTX 1060. NVIDIA aims to strike a price-performance sweetspot, by pricing this card aggressively at US $249 (MSRP), with its reference "Founders Edition" variant priced at $299. To make sure two of these cards at $500 don't cannibalize the $599-699 GTX 1080, NVIDIA didn't even give this card 2-way SLI support. Retail availability of the cards will commence from 19th July, 2016. NVIDIA claims that the GTX 1060 performs on-par with the GeForce GTX 980 from the previous generation.
The GeForce GTX 1060 is based on the new 16 nm "GP106" silicon, the company's third ASIC based on this architecture after GP100 and GP104. It features 1,280 CUDA cores spread across ten streaming multiprocessors, 80 TMUs, 48 ROPs, and a 192-bit wide GDDR5 memory interface, holding 6 GB of memory. The card draws power from a single 6-pin PCIe power connector, as the GPU's TDP is rated at just 120W. The core is clocked up to 1.70 GHz, and the memory at 8 Gbps, at which it belts out 192 GB/s of memory bandwidth. Display outputs include three DisplayPorts 1.4, one HDMI 2.0b, and a DVI.
The GeForce GTX 1060 is based on the new 16 nm "GP106" silicon, the company's third ASIC based on this architecture after GP100 and GP104. It features 1,280 CUDA cores spread across ten streaming multiprocessors, 80 TMUs, 48 ROPs, and a 192-bit wide GDDR5 memory interface, holding 6 GB of memory. The card draws power from a single 6-pin PCIe power connector, as the GPU's TDP is rated at just 120W. The core is clocked up to 1.70 GHz, and the memory at 8 Gbps, at which it belts out 192 GB/s of memory bandwidth. Display outputs include three DisplayPorts 1.4, one HDMI 2.0b, and a DVI.
182 Comments on NVIDIA Announces the GeForce GTX 1060, 6 GB GDDR5, $249
I never said GTX 1060 sucks. I'm just saying you'll never get it at advertised price because Founders Edition. And they even said they won't make these through entire life cycle like GTX 1070/1080, yet they aren't bothered charging FE prices for it. It's a reference card and they are selling it at a premium. And people just love paing more for them for no reason. If that isn't idiocy, then I don't know what is.
And seeing how AMD elegantly resolved the PCIe power issues on RX480, it won't affect their sales at all imo. In fact it might even gain some despite initial cockup. Because when company can respond and deliver a fix this fast, it means they mean business and people like that. Yeah, despite initial issue that shouldn't happen, but it has. In the end, users of RX480 actually get more performance than they would if AMD strictly respected the advertised 150W power limit while still making all the reviews 100% relevant and valid. Any power supply can handle that extra 16W from 6pin.
Btw, I don't think the lack of SLi connector will affect anything. People who aim at this price range aren't going to buy dual cards anyway. So, that doesn't really change much. But AMD has a slight sales edge there because they will cover people like these as well as people who want high performance at lower price. Essentially AMD sort of satisfied 2 segments of users without actually releasing a high end card. Assuming people aren't bothered by issues with CrossfireX.
In light of this comment I'll withdraw my previous judgement.
7600gt 238$
8600gts 231$
9600gt 223$
GTS 250 224$ (it went up 1$...odd)
GTX 460 220$ (768mb edition)
GTX 560 214$
GTX 660 239$ (229 msrp)
GTX 760 257$ (249 msrp)
GTX 960 203$ (cheapest yet)
So at 249 the 1060 would be perfectly in line with the 6600gt again dropping sli support hurts. The 300$ FE pricing and how aib respond to that is bad though. It places it significantly higher even adjusted for inflation.
This could indicate that the 960 pricing was too generous and Nvidia is simply trying to make up for that with this launch. Based on the other cards the 960 really should have had a 229$ msrp it obviously had the thinnest margins compared with the rest.
FX 5600 Ultra > 4200 Ti
FX 5700 Ultra > 4600 Ti
6600 GT > 5950 Ultra
7600 GT > 6800 GT
8600 GT............LOL wtf??? garbage!
GTS 250 = 8800 GTX
GTX 460 > GTX 285
GTX 560 (just a refresh of the 460)
GTX 660 = GTX 580
GTX 760 (refresh)
GTX 960 = GTX 680
GTX 1060 = GTX 980 ?
www.thestreet.com/story/13633424/1/nvidia-nvda-hits-new-lifetime-high-today.html
HD5870 released at $250
HD6970 released at $370
HD7970 released at $550
The Nvidia pricing holds a context to competitive business practises. I've used the top end as that drags price bands upwards.
Before the Tahiti core (79xx) Radeon were cheaper and performance was lower, in context with Nvidia.
However the 7970 was a brilliant card but unfortunately it was priced substantially higher than previous generations. The twist was Nvidia's mid to performance tier (by core design) matched it. This let Nvidia price the GTX680 at the same price. This let Nvidia hold back on the second Kepler of the GTX780 (following Titan) and then 780ti to be the competition for AMD's subsequent cards.
The Tahiti pricing was a cash grab by the then CEO (was it Rory) and it allowed a certain Nvidia to raise the pricing ballpark even further on core design.
Our issues are that Nvidia won't undercut AMD. To do so would be an admission of an inferior product (bad for share price) and even if they wanted to price cheaper, the share price would fall. It's a vicious upwards spiral. And the 1060 is caught up in it.
Sorry for long post but recent history is relevant to the discussion. FWIW, my pre-blocked water cooled Powercolor HD7970 was £600+.
Also $200 for the 960 is too much anyway ($200 is for the 2GB version).
www.game-debate.com/news/20733/geforce-gtx-1060-global-pricing-announced-india-uk-france-russia-germany-and-more
Board partners probably will have 3GB models available tho just to have an nVIDIA alternative at RX 480 4GB price levels.
I could price a bottle of my piss at $1,000,000.00 and put it on my assets sheet as such. Once they are available, and not just paper launched, we will see how much you have to pay for them.
That on the edge of the PCB looks like a place holder for a bios switch.
Same size as my GTX 670 PCB, but mine is far more buisier than this.