Thursday, August 18th 2016

AMD Demos Breakthrough Performance of the ZEN CPU Core

At an event last night in San Francisco, AMD provided additional architectural details and a first look at the performance of its next-generation, high-performance "Zen" processor core. AMD demonstrated the "Zen" core achieving a 40% generational improvement in instructions per clock, delivering a landmark increase in processor performance.

During the event, AMD demonstrated an 8-core, 16-thread "Summit Ridge" desktop processor (featuring AMD's "Zen" core) outperforming a similarly configured 8-core, 16-thread Intel "Broadwell-E" processor when running the multi-threaded Blender rendering software with both CPUs set to the same clock speed. AMD also conducted the first public demonstration of its upcoming 32-core, 64-thread "Zen"-based server processor, codenamed "Naples," in a dual processor server running the Windows Server operating system.
"The performance and efficiency of our 'Zen' core showcases AMD at its best," said Dr. Lisa Su, president and CEO of AMD. "Over the last four years we have made significant investments to develop a high-performance, multi-generation CPU roadmap that will power leadership products. Customer excitement for 'Zen' continues to grow as we make significant progress towards the launch of new products that will span from the datacenter to high-end PCs."

The "Zen" processor core features multiple architectural advances designed to increase the performance, throughput, and efficiency of AMD's future products. "Zen" is based on a clean-sheet design and features a new cache hierarchy, improved branch prediction and simultaneous multithreading (SMT). These advances will allow the "Zen" core to scale to meet the needs of a broad range of applications, including fanless 2-in-1s, embedded systems, high-performance computing, and the datacenter.
"An engineer may get one chance in their career to work on a project of this size and scope, and maybe never one with as much potential to impact the future as much as 'Zen,'" said Mark Papermaster, senior vice president and chief technology officer at AMD. "With 'Zen' we aim to do what many never thought possible - deliver a 40 percent generational improvement in instructions per clock while maintaining power requirements in line with our previous generation technology."

"AMD invested where it counts, with an x86 core that can scale from PCs to high-performance servers," said Linley Gwennap, principal analyst, Linley Group. "Consumers today expect to get the most out of their systems to create transformative experiences. The versatile design of 'Zen' delivers highly-efficient performance that should provide increased computing capabilities across the spectrum - from devices to cloud computing."
Expected to launch first, the "Zen"-based "Summit Ridge" desktops will utilize the AMD AM4 socket, a new unified socket infrastructure that is compatible with 7th Generation AMD A-Series desktop processors - previously codenamed "Bristol Ridge" - for exceptional performance and connectivity scalability required by AMD partners and customers. The first desktop systems featuring 7th Generation AMD A-Series processors and new AM4 sockets are scheduled to ship in the second half of 2016 in OEM PC designs.

With dedicated PCIe lanes for cutting-edge USB, graphics, data and other I/O, the AMD AM4 platform will not steal lanes from other devices and components. This allows users to enjoy systems with improved responsiveness and benefit from future-ready technologies that the AM4 platform provides with a powerful, scalable and reliable computing solution.

AMD AM4 platform key technology features include:
  • DDR4 Memory
  • PCIe Gen 3
  • USB 3.1 Gen2 10Gbps
  • NVMe
  • SATA Express
Additional "Zen" architectural features will be detailed next week in a presentation at Hot Chips 28.
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187 Comments on AMD Demos Breakthrough Performance of the ZEN CPU Core

#176
TheoneandonlyMrK
xenocide4 in 5 AMD fans suffer from Stockholm Syndrome.

Being serious though, there's a difference between promoting an upcoming product and misleading marketing which is what they did with Bulldozer... and Phenom II... and Phenom I... and almost all of their APU's. AMD has a history of using misleading slides and data to indicate their products will be substantially better than they actually are. Say what you will about Intel, but even if it's not the best news they stay reasonable with their claims, and are always pretty accurate.
Like accurately refusing that gpu's are necessary nope cos they force a shit one on almost everyone bar Pentium ,they think they have Vr covered with Moorestown but hey you keep listening closely bro.
Posted on Reply
#177
rruff
64KThe thing is that AMD needs to be charging more.
Their market share has plummeted in both dGPU and CPUs and you think they need to charge more? That would make it worse. They have inferior architecture (poor performance and efficiency) that is expensive to produce. They won the contract for game consoles because they were the low bidder. There may be little profit, but the alternative would be worse.

The only way out of the hole is superior product, high performance and low cost (to produce). Their current size puts them in a bad spot. They simply don't have the resources to compete. Weak budgets for R&D, design, support, marketing, etc. It would take a miracle for AMD to pull back significant market share IMO, and profits will be negative to thin until they do.
Posted on Reply
#178
Frick
Fishfaced Nincompoop
rruffThe only way out of the hole is superior product, high performance and low cost (to produce). Their current size puts them in a bad spot.
I'd say what they need is to have a modern chip that offers decent power/price/performance ratios. They have a long, long way to go to be superior to Intel.
Posted on Reply
#179
rruff
FrickI'd say what they need is to have a modern chip that offers decent power/price/performance ratios.
Inferior designs *have* to be sold cheap, if they want to sell any at all. Apparently so cheap that the profit gets squeezed down to nothing. It's really hard to make money that way in the CPU and GPU markets. If AMD wants to compete with that strategy then they need a lower performance design that is inherently cheap to produce. But that is an engineering feat in itself. And it can't be very far behind in performance, else it makes more sense to get a lower tier Intel chip.
Posted on Reply
#180
cdawall
where the hell are my stars
If inferior products have to be sold cheaply why did Intel sell the Netburst junk at a similar if not higher price than AMD? Proper marketing can sell inferior products at the same price if not higher. As long as the consumer of the products believes they purchased something of value than no harm done.

This has been proven on a multitude of occasions in multiple markets. It quite honestly doesn't matter what the performance of AMD's next batch is, it will not be a sink or swim instance simply for the fact that even selling junk they are profitable. As long as AMD can hold the console contracts and gain some more server contracts (already seen with the China deal) they have already garuanteed their existence.

Right now what AMD needs is a good PR core to push their products. They need to offer discounts for full AMD setups to OEM's and fix the firepro crap so it can actually compete with the Quadros. If they can accomplish that and put a positive spin back into their name then they will gain a larger foothold. I still to this day believe a simple AMD logo at the boot up of the Xbox/ps4 would have sold more products than anyone could imagine.
Posted on Reply
#181
64K
rruffTheir market share has plummeted in both dGPU and CPUs and you think they need to charge more? That would make it worse. They have inferior architecture (poor performance and efficiency) that is expensive to produce. They won the contract for game consoles because they were the low bidder. There may be little profit, but the alternative would be worse.

The only way out of the hole is superior product, high performance and low cost (to produce). Their current size puts them in a bad spot. They simply don't have the resources to compete. Weak budgets for R&D, design, support, marketing, etc. It would take a miracle for AMD to pull back significant market share IMO, and profits will be negative to thin until they do.
Yes, they need to be charging more for their chips. They're bleeding red ink selling too cheaply. They've sold off most of their properties. Borrowed over two billion dollars which they can't even pay the interest on. Laid off employees. What else can they sell? Maybe Radeon Group but where would that leave them on integrated graphics on their future CPUs. Part of my comment was that they probably can't charge more and gain market share at the same time even if Zen delivers when it comes to market. They have a huge chunk of debt coming due in 2019 (600 million dollars) and no way to repay it without rolling over the debt, borrowing more from a different source or diluting the value of their shares by printing up and selling more shares. Read that as pissed off investors. Especially those buying in right now.
Posted on Reply
#182
ZeDestructor
cdawallI still to this day believe a simple AMD logo at the boot up of the Xbox/ps4 would have sold more products than anyone could imagine.
The problem is that none of the console makers will let em have that logo on boot. According to the rumour mill, that was a part for nV walking away in particular - no chance to market while also having to drop the price? who's gonna say yes?
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#183
TheGuruStud
xenocide4 in 5 AMD fans suffer from Stockholm Syndrome.

Being serious though, there's a difference between promoting an upcoming product and misleading marketing which is what they did with Bulldozer... and Phenom II... and Phenom I... and almost all of their APU's. AMD has a history of using misleading slides and data to indicate their products will be substantially better than they actually are. Say what you will about Intel, but even if it's not the best news they stay reasonable with their claims, and are always pretty accurate.
Intel lies less? LOL That's not even funny, really. Really short memory? I mean, they just said their new refresh they pulled out of their ass, which is the same as the sky/shit lake, is 15% faster (just like shit lake was faster than skylake).
Posted on Reply
#184
Vlada011
Intel processors and Radeon GPUs were great combination before, probably and now.
Intel Skylake Xtreme + Vega or Broadwell Xtreme + Vega.
Posted on Reply
#185
medi01
xenocide...has a history of using misleading slides...
Lol, yeah, only AMD has a history of using misleading slides.
"Much faster than 480"

PS
Phenoms where fine.
Posted on Reply
#186
TheLaughingMan
All advertisements are 100% true about stuff that does not matter. Company slides are designed to highlight the good and pretend like the bad never happened and ever company on planet earth has done that since the dawn of companies.

Here is the new thing. It does A, B, F, and G better than the previous one. Nothing changed about C or D and H is just F&^%ed. Ok, make the slide show about A, B, and G. Then we will "leak" F later and pretend like its new information. Hide C and D in the white paper and after the initial release we will tell people that H will be fixed in the next one. <= EVERY company ever.
Posted on Reply
#187
RealNeil
64KI think they learned a lesson from that and aren't going to over-hype Zen before release and a part of the Bulldozer hype train was also AMD fans hyping it. Really I can't blame AMD for hyping their product before release. Most companies do it. I just take it with a grain of salt until I see actual reviews from tech sites like this one.
It seems like there is close communication between PR and manufacturing this time around. There are no outrageous claims to muddy our perception of Ryzen.
They're playing their cards right with a much better product and letting it speak for itself with calculated 'leaks'

They have my attention.
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