Saturday, February 25th 2017
The Power of Marketing - AMD's Ryzen Hype Train Hyperloops On
AMD did it again: building-up such a tremendous speed on its new products' hype train that the Ryzen 7 1700X, Ryzen 7 1800X, and Ryzen 7 1700 managed to jump straight to first, second, and fourth spots of Amazon's list of best-selling CPUs, respectively, dethroning even Intel's mighty i7 7700K. Granted, it isn't hard for the processors from one or the other manufacturer to quickly jump and wrangle about the spots on retailer's best seller lists - there Are only two manufacturers of consumer-grade, high-performance x86 CPUs. But keep in mind: this is a pre-order we're talking about, with nothing but leaks and marketing maneuvering for consumers to base their purchase on.Caveats in knowledge on Ryzen's performance and real-world displays of prowess notwithstanding, the promise of 8-core, 16-threaded high-performance chips with a traditional x86 design and a promising SMT approach (at tears-of-joy-inducing price points) have been enough to entice consumers. At least, judging by how some retailers have already run out of stock on the new Ryzen processors. Amazon and Newegg, arguably the two most relevant retailers of PC hardware in volume, have burned through their 1800X stocks already, only three days after the pre-order floodgates were opened.
While AMD plans on shipping one million pieces of Ryzen silicon for launch, it would seem that either demand was underestimated, production isn't at the level it should be, or there was a miscalculation on the needed inventory for such powerhouses as Amazon and Newegg. TigerDirect, NCIX and MicroCenter still carry some Ryzen 1800X stock though, so if you must, by all means, put your hands on a sample of AMD's prodigal son, jump straight to it.
Sources:
Tom's Hardware, DigiTimes
While AMD plans on shipping one million pieces of Ryzen silicon for launch, it would seem that either demand was underestimated, production isn't at the level it should be, or there was a miscalculation on the needed inventory for such powerhouses as Amazon and Newegg. TigerDirect, NCIX and MicroCenter still carry some Ryzen 1800X stock though, so if you must, by all means, put your hands on a sample of AMD's prodigal son, jump straight to it.
89 Comments on The Power of Marketing - AMD's Ryzen Hype Train Hyperloops On
I have no actual opinion on Ryzen itself until I get my test chips (which will be real soon). I expect it to do well, but am afraid it'll do so well that it'll sell out, and then retailers will gouge us on pricing.
It's the same in politics and day to day life...
My FX-8350 with 1700x :O
My Crosshair V for the new CrossHair VII
My G-Skill 16GB for some G-Skill Trident-Z 16 Gb too
My SanDisk SSD for Crusial SSD M.2 version.
...I'll rebuild all my rig!
Good luck people. :)
This is a big win for us, Ryzen will finally bury the eternal ultra expensive 4/8 Core/Thread mini-chips of Intel. Intel will be forced to bring 6-8 Core to the consumer platform or they can completely stay away. No one will buy their overpriced shit again after affordable 6-8 Cores from AMD. Capitalism at its worst, that was what Intel did, it will be over for good soon.
Ryzen is the CPU to have in 2017, brings 8cores/16 threads to the mainstream after years of intel embedding in ppl's minds that it's out of reach to most and is a super elite enthusiast grade CPU...
not only multi-threading is more efficient than intel's, the IPC is better than anyone could have thought, me included.
You think day one, or week one yields for AMD are as good as it gets? Keeping in mind that Intel has struggled mightily on the 14nm node and the only difference between each "generational" release by Intel has been the upping of clockspeeds.
Somehow, I find it hard to believe that little ole AMD has hit out of the park on day one when it has taken Intel over two years to get a firm grasp on perfection.
2-intel bribed and intimidated her way to lock AMD out of the market place in early 2000's, they got sued and had to pay AMD 1.4billion $ in anti-trust suit in 2009, while intel during all this time made 100 times more money, and they almost buried their competitor for other a decade, this is a win win situation for intel...financialy, so dont be surprised if they did it again, what do they have to lose ? 10% of their quarter revenue ? still 100 times better than losing 10% market share in desktop-server-mobile because of Ryzen.
b) Intel can't repeat that, AMD is not the same company that they were before and OEM's are already doing big business with AMD and Ryzen, so that won't be repeated for sure.
also
c) Intel wouldn't risk to get sued again, the paycheck would be a lot higher this time.
d) don't double post, learn to edit posts / multi quote.
See, I started my PC venture with Intel and nVidia back then.. (thats back then 98 or so). Then I changed stuff pretty much depending what gave most power for bucks (or just what gave most power, since I had stuff like R9800Pro modded to XT and such). I usually moved from manufacturer when they made something that gave me good reason to buy something else (some early rebranding of nVidia stuff, some driver-cheating stuff).
Lately (from 2009 or so) I had exclusively AMD (ATi) graphic cards. Some were good, some were less good.. and in recent years they sorta were not really good at all. I had constant driver issues, software not working, games bugged out, memory leaks here and there.
It wasnt like power isnt there, power was there, just delivery system was somehow not working for me. So I tried to switch brands (not really interested in true power, just bang for bucks and stability prefered, sure I OC stuff, but only reasonably).
And bang, moved to nVidia. No problems, everything works.
Also I had AMD CPU for some time, yea well equivalents of Intel, graphs there, graphs here.. in practice (games and some software which aint that CPU heavy) it sorta ended in not being really equivalent just "cant afford real stuff". So X58 and bye bye AMD. Again no problems..
I had similar story about having Intel SSD first.. and then everything else later (TBH I didnt pay much attention to them, just bought whatever was fastest supposedly), well lets say that in practice its not always what graphs say and there are other attributes to even those SSDs that somehow are not always (if ever) mentioned in reviews. Sometimes due manifesting themselves over time.
Probably reason why I have server grade HDDs and not generic consumers ones. Bit fond of my data (especially after two consumer HDDs managed to die within 3 or 6 months).
Reviews are always only part of the story. What cant be guessed from review is how reliable will be performance of particular piece of HW. How long it will last, how much compatibility issues will there be. How good will be drivers or how bad.
Im not picking sides. Just from my recent-ish past experience, AMD didnt show with most reliable stuff, so they would need to show something truly great for me to actually buy CPU from them (and obviously mobo). Which would also require some decent manufacturer to make one (and there is only very few of them).
Might be just me, might be others. And as for marketing.. well AMD is good at that. Delivering product lately? Not that much.
I still remember updating Interstate 76 to support graphics cards (in this case, 3dfx). Seems laughable now.
What I hope for is people dumping their Haswell i3's/i5's. I need more threads for little money. Yes, that exactly is dave's failing in all his posts. That and subtle pride and arrogance.
That's another problem with subjective "oh, it doesn't work" things. Evidence is rather anecdotal, failure rate is never 0%, so even most reliable <whatever> can upset some unlucky customer into "won't buy that again".
Never had any sort of issue with any CPU (and am always pretty clear what the feck to expect from chip I'm buying), can hardly recall any issue ever with GPUs (I sure am not the most active gamer out there, I admit). Had issues with mem compatibility on an ASUS board (when two different mem sets kept BSODing machine, while passing all memtests, mind boggling). Should I conclude "ASUS mainboards suck"? Nah.
Is that what people are expecting with RyZen? It's all hype?
Just four more days and the truth will be revealed! :)
This time around, their leaks show their processors beating/matching comparable Intel offerings in most benches. The processors are also more efficient. I honestly don't expect a repeat of bulldozer.