Tuesday, February 28th 2017
NVIDIA Cuts Price of its GeForce GTX 1080 Graphics Card: $499
In the wake of its $699 GeForce GTX 1080 Ti enthusiast-segment graphics card launch, NVIDIA lowered the pricing of its previous GeForce "Pascal" flagship, the GeForce GTX 1080, which is now down to USD $499, from its launch price of $599 (custom-design baseline pricing). The GTX 1070 is unflinched for now, from its $349 baseline pricing. This launch should turn up the heat on AMD, with its HBM-powered Radeon RX Vega pricing, much in the same way the GTX 980 Ti steered pricing of the Radeon R9 Fury X.
33 Comments on NVIDIA Cuts Price of its GeForce GTX 1080 Graphics Card: $499
The ball is in AMD's court, please play it right!
The 1080 was never 600$, more like 800-850 on the first months, even now the custom ones are on this price range. So are you telling me the 1080Ti will cost less than 1080 when it was first launched??? Sneaky bastards!
If nvidia sets the MSRP at 699 its not their problem if retailers set the price higher because a market analysis tells them that people will pay it.
Price and demand.
You are not entitled to a 1080 at MRSP if nobody wants to sell them at that price.
Oh, and 314mm^2 one for "mere" 500$.
I think this means that Nvidia anticipates that AMD will price Vega at either $500 or $650 depending on whether it's as fast as the 1080 or closer to the 1080 Ti.
It also means that Nvidia is planning for the absolute worst case scenario that Vega really is as fast as the Titan X Pascal. Yesterday's AMD event was outright pathetic, no event would have been better.
PS
And judging from 980Ti vs Fury X, I'm pretty sure Huang knows much more about Vega, than we do.
Though it has to be said that AMD not releasing Vega allowed this to happen, but AMD also had to deal with Ryzen & the consoles so there's that.
Market was ready for 800-900$ price. "Faster than Titan" at that price would still be accepted eagerly. Yet they went with 700$ cannibalizing their own 1200$ card. There must be a reason.
I still feel that for how good the card is that its worth it - It eats every game up, overclocks to 2ghz easily and is virtually silent!
But I guess we need to thank the inevitable AMD Vega for the price drops.
I mean, the eVGA GTX1080 FTW has been below $600 since back in January: camelcamelcamel.com/EVGA-GeForce-Support-Graphics-08G-P4-6286-KR/product/B01GAI64GO
And the Gigabyte GTX1080 could be picked up below $600 all the way back in November: camelcamelcamel.com/Gigabyte-GeForce-GV-N1080G1-GAMING-8GD-Graphics/product/B01GJEE9BG
Same thing with this Zotac: camelcamelcamel.com/ZOTAC-ZT-P10800C-10P-Wraparound-Ultra-wide-PowerBoost/product/B01GCAVRSU
And none of them even came close to $800.