Wednesday, March 1st 2017

Whatever Happened to the GTX 980 Ti to GTX 1080 Ti Step-up Programme

Just before Holiday 2016 (December), we were intrigued by a curious line in a LinkedIn job-posting, which at the time confirmed that NVIDIA is working on the GeForce GTX 1080 Ti, and more importantly, that existing users of the GeForce GTX 980 Ti would have a priority in a pre-order queue, or a "Step Up Offer." A step-up offer is that in which GTX 980 Ti users would have the ability to trade-in their GTX 980 Ti cards for new GTX 1080 Ti cards, at a price significantly lower than buying a brand-new GTX 1080 Ti card. From the looks of it, there is no sign of such an offer.

The other, more scary detail about the GTX 1080 Ti, which was doing rounds at the time, was its fabled $999 price-tag, with fears of NVIDIA price-gouging with the new card so as to not cannibalize inventory of premium GTX 1080 cards in stock, some of which are still priced over the $700 mark. Alas, the GTX 1080 Ti launched at $699, a price we're sure NVIDIA partners with unsold super-premium GTX 1080 cards won't take kindly, and the GTX 1080 got its price cut to $499. NVIDIA is taking no chances with its market preparation for AMD's next-generation Radeon RX Vega.
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26 Comments on Whatever Happened to the GTX 980 Ti to GTX 1080 Ti Step-up Programme

#26
Prima.Vera
TBH, you get better by selling the card on E-bay, then to give it to nGreedia...
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