Wednesday, March 1st 2017
Whatever Happened to the GTX 980 Ti to GTX 1080 Ti Step-up Programme
Just before Holiday 2016 (December), we were intrigued by a curious line in a LinkedIn job-posting, which at the time confirmed that NVIDIA is working on the GeForce GTX 1080 Ti, and more importantly, that existing users of the GeForce GTX 980 Ti would have a priority in a pre-order queue, or a "Step Up Offer." A step-up offer is that in which GTX 980 Ti users would have the ability to trade-in their GTX 980 Ti cards for new GTX 1080 Ti cards, at a price significantly lower than buying a brand-new GTX 1080 Ti card. From the looks of it, there is no sign of such an offer.
The other, more scary detail about the GTX 1080 Ti, which was doing rounds at the time, was its fabled $999 price-tag, with fears of NVIDIA price-gouging with the new card so as to not cannibalize inventory of premium GTX 1080 cards in stock, some of which are still priced over the $700 mark. Alas, the GTX 1080 Ti launched at $699, a price we're sure NVIDIA partners with unsold super-premium GTX 1080 cards won't take kindly, and the GTX 1080 got its price cut to $499. NVIDIA is taking no chances with its market preparation for AMD's next-generation Radeon RX Vega.
The other, more scary detail about the GTX 1080 Ti, which was doing rounds at the time, was its fabled $999 price-tag, with fears of NVIDIA price-gouging with the new card so as to not cannibalize inventory of premium GTX 1080 cards in stock, some of which are still priced over the $700 mark. Alas, the GTX 1080 Ti launched at $699, a price we're sure NVIDIA partners with unsold super-premium GTX 1080 cards won't take kindly, and the GTX 1080 got its price cut to $499. NVIDIA is taking no chances with its market preparation for AMD's next-generation Radeon RX Vega.
26 Comments on Whatever Happened to the GTX 980 Ti to GTX 1080 Ti Step-up Programme
I'm not sure I'm quite willing in any case to drop my well tested and thoroughly stable 980Ti for something that we still have no idea what problems it will show up with.
Inevitably, if the trade-up still exists, it likely won't still exist when the 1080Ti has become a mature, stable product, which is when I would likely upgrade. That's ok though, it's just the way it is on my upgrade cycle.
900 series were strong cards, 1000 series are insane cards, cant wait to see what 2000 series will offer!
Regards,
"From the looks of what?" Is there a reason behind this thought process or a source?
Or................am I thinking EVGA's step up? LOL!
It would be a dick move on their part specially after the whole gtx970 memory shenanigans. They dont need more negative PR
...perhaps TPU should reach out to NVIDIA and ask? That would be due diligence if there isn't a source stating it isn't going to happen.
I mean, I can read between the lines too and don't think the sentiment is a reach, however, without it being sourced, I was suckered into click bait again...
What are you smoking, guys?
End result is they'd have a bunch of used and OC'ed 980ti cards to do... what exactly?
Late release might benefit customers too, there should be healthy stock. Not that painful out of stock gxt1080 and awful price gouging.