Tuesday, April 17th 2018
ASUS Announces the AMD-Exclusive 'AREZ' Brand for Radeon Graphics Cards
ASUS today announced AREZ, a new brand identity for ASUS Radeon RX graphics cards. Derived from Ares, the Greek god of war, AREZ-branded graphics cards are built using industry-leading automated manufacturing to provide AMD gamers and enthusiasts with superior cooling technology and a robust software ecosystem. The new AREZ brand underlines the strong working partnership between ASUS and AMD that spans decades. Gamers and enthusiasts will enjoy a combination of exclusive ASUS innovations and technologies and AMD's Radeon graphics processors and software.
"Gamers around the world rally behind AMD Radeon because of what the Radeon name stands for: a dedication to open innovation such as our contributions to the DirectX and Vulkan APIs, a commitment to true transparency through industry standards like Radeon FreeSync technology, and a desire to expand the PC gaming ecosystem by enabling developers to take advantage of all graphics hardware, including AMD Radeon graphics. We invite gamers everywhere who believe in these values and the value of the exceptional gaming experience Radeon graphics delivers to join the Red team," said Scott Herkelman, Vice President and General Manager, AMD Radeon Technologies Group.Extreme durability: Auto-Extreme technology and Super Alloy Power II components
AREZ graphics cards are produced using Auto-Extreme technology, an industry-exclusive, 100%-automated production process that incorporates premium materials to set a new standard of quality, performance and longevity. Since the introduction of Auto-Extreme technology in ASUS graphics cards, reliability has improved by 30%. This manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.
Super Alloy Power II components deliver enhanced efficiency, reduce power loss, reduce component buzzing by 50% under full load and achieve thermal levels that are approximately 50% cooler than previous designs for enhanced quality and reliability.
Hi-tech cooling: MaxContact, patented Wing-Blade IP5X-certified fans and FanConnect II
MaxContact is an industry-first GPU cooling technology featuring an enhanced copper heat-spreader that directly contacts the GPU. MaxContact utilizes precision machining to provide a 10X-flatter surface for up to 2X more contact area with the GPU than traditional heat spreaders, resulting in improved thermal transfer. Select AREZ graphics cards are also constructed with up to 40% more heatsink surface area than previous dual-slot designs, further improving heat dissipation for dramatically cooler and quieter performance.
A patented Wing-Blade fan design delivers 105%-greater static pressure over the heatsink for more efficient cooling and up to 3X-quieter operation compared to other fan designs. The fans are certified under the International Protection Marking (IP code) as IP5X dust resistant for improved reliability and a longer lifespan. This stringent certification process ensures AREZ graphics cards provide optimal fan performance, even under severe operating conditions. Additionally, 0dB technology stops the fan completely when the GPU temperature is below a set level, letting players enjoy light gaming sessions in complete silence.
ASUS FanConnect II features two four-pin hybrid-controlled headers that can be connected to both PWM and DC system fans for optimal system cooling. The connected fans reference both the GPU and CPU, and operate automatically based on the one with the higher temperature. A comprehensive set of tuning options allow gamers to tune fan speeds for efficient cooling.
Software ecosystem: GPU Tweak II, plus Radeon Software Adrenalin Edition
Redesigned with an intuitive user interface, GPU Tweak II makes gaming and overclocking easier than ever, while retaining advanced options for seasoned overclockers. With one click, the Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically.
AREZ graphics cards also support the latest AMD Radeon Software Adrenalin Edition drivers for comprehensive control over AMD GPUs. Core features include power-saving Radeon Chill technology; Radeon WattMan for profile-based custom control of voltages, engine clocks and fan speeds1; and Radeon ReLive for easy capture and sharing of in-game action.
AVAILABILITY & PRICING
ASUS AREZ-branded graphics cards will be available from May 2018 in selected markets.
"Gamers around the world rally behind AMD Radeon because of what the Radeon name stands for: a dedication to open innovation such as our contributions to the DirectX and Vulkan APIs, a commitment to true transparency through industry standards like Radeon FreeSync technology, and a desire to expand the PC gaming ecosystem by enabling developers to take advantage of all graphics hardware, including AMD Radeon graphics. We invite gamers everywhere who believe in these values and the value of the exceptional gaming experience Radeon graphics delivers to join the Red team," said Scott Herkelman, Vice President and General Manager, AMD Radeon Technologies Group.Extreme durability: Auto-Extreme technology and Super Alloy Power II components
AREZ graphics cards are produced using Auto-Extreme technology, an industry-exclusive, 100%-automated production process that incorporates premium materials to set a new standard of quality, performance and longevity. Since the introduction of Auto-Extreme technology in ASUS graphics cards, reliability has improved by 30%. This manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.
Super Alloy Power II components deliver enhanced efficiency, reduce power loss, reduce component buzzing by 50% under full load and achieve thermal levels that are approximately 50% cooler than previous designs for enhanced quality and reliability.
Hi-tech cooling: MaxContact, patented Wing-Blade IP5X-certified fans and FanConnect II
MaxContact is an industry-first GPU cooling technology featuring an enhanced copper heat-spreader that directly contacts the GPU. MaxContact utilizes precision machining to provide a 10X-flatter surface for up to 2X more contact area with the GPU than traditional heat spreaders, resulting in improved thermal transfer. Select AREZ graphics cards are also constructed with up to 40% more heatsink surface area than previous dual-slot designs, further improving heat dissipation for dramatically cooler and quieter performance.
A patented Wing-Blade fan design delivers 105%-greater static pressure over the heatsink for more efficient cooling and up to 3X-quieter operation compared to other fan designs. The fans are certified under the International Protection Marking (IP code) as IP5X dust resistant for improved reliability and a longer lifespan. This stringent certification process ensures AREZ graphics cards provide optimal fan performance, even under severe operating conditions. Additionally, 0dB technology stops the fan completely when the GPU temperature is below a set level, letting players enjoy light gaming sessions in complete silence.
ASUS FanConnect II features two four-pin hybrid-controlled headers that can be connected to both PWM and DC system fans for optimal system cooling. The connected fans reference both the GPU and CPU, and operate automatically based on the one with the higher temperature. A comprehensive set of tuning options allow gamers to tune fan speeds for efficient cooling.
Software ecosystem: GPU Tweak II, plus Radeon Software Adrenalin Edition
Redesigned with an intuitive user interface, GPU Tweak II makes gaming and overclocking easier than ever, while retaining advanced options for seasoned overclockers. With one click, the Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically.
AREZ graphics cards also support the latest AMD Radeon Software Adrenalin Edition drivers for comprehensive control over AMD GPUs. Core features include power-saving Radeon Chill technology; Radeon WattMan for profile-based custom control of voltages, engine clocks and fan speeds1; and Radeon ReLive for easy capture and sharing of in-game action.
AVAILABILITY & PRICING
ASUS AREZ-branded graphics cards will be available from May 2018 in selected markets.
21 Comments on ASUS Announces the AMD-Exclusive 'AREZ' Brand for Radeon Graphics Cards
Oh well? I'm still against nVidia GPP but this doesn't seem like any real loss in quality of the card because it's Arez vs ROG
If the brand wasn't an issue, why then didn't nVidia "demand" ASUS to create AREZ for nVidia and leave AMD with ROG?
If Asus is your preferred brand, it doesn't matter how it is called, as long as you have the confidence that the quality is not compromised.
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www.techpowerup.com/gpudb/b5786/arez-strix-rx-580-gaming
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www.techpowerup.com/gpudb/b5785/arez-strix-rx-580-gaming-top
www.techpowerup.com/gpudb/b5788/arez-strix-rx-vega-56-gaming-oc
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thats a big lineup of rebrands, but i added them all!
AMD captured marketshare from Intel whilst almost never ever having the fastest chip, you don't need it. (2000's)
AMD was THE brand for gaming in the early 2000's despite of it, Intel had the performance crown but it did not matter.
AMD needs something in stock, ready, little more power efficient than Vega to compete in 1050Ti-> 1080.
Hardly anyone buys a 1080TI, people know about it but they CARE about 1050ti->1080.
if V64 used 250W and V56 used 180 W it'd be really competetive from a product standpoint, even with it's huge Die they'd at-least get tons of brand recognition.
But if you find V56 at MSRP it's not power hungry at 210 W, it's not a bad product but stay away from V64.
V56 = 210 W, 1070TI = 180W, it's not that different, but it was late thus under more scrutiny.
Peoples like you have been bitching about GPP all day and night for what ? Because you will get LITERALY the same product under some different name ?
ROG rims with quality because it's an ASUS brand not the opposite. Same goes for AREZ. This new sub-brand will have no trouble to quickly gain popularity/recognition because as you can see ASUS keeps the same quality , so what exactly is the issue here ?
If anything else AMD should be thankfull because now they have a dedicated QUALITY sub-brand without spending a penny .