Monday, April 30th 2018
Intel Scores Another Top AMD Exec - Chris Hook Confirmed to Join Company
Chris Hook, the head of marketing at AMD Radeon Technologies Group (RTG), who resigned from AMD a few weeks ago, joined Intel. Hook will hold the position of head of discrete graphics marketing, confirming rumors of Intel making heavy investments into the development of a discrete GPU that can double up as a super-scalar processor, enabling the company to compete with NVIDIA and AMD for slices of the AI and blockchain computing gold-rush, with PC gaming as a fallback market. Jim Keller, Raja Koduri, and Chris Hook make up key names from AMD to have joined Intel in recent times. Keller was the lead architect of AMD "Zen," who after a brief stint at Tesla, joined Intel earlier this month.
35 Comments on Intel Scores Another Top AMD Exec - Chris Hook Confirmed to Join Company
That's a lesson on how to keep duopoly while maintaining the bigger forces.
I won't be surprised if Raja wanted this.
"Intel discrete graphics guy "
C'mon. At least keep it more subtle. lol.
While one can argue that working at AMD with such budget limits is a much bigger challenge, let's not kid ourselves, a bigger paycheck, a bigger company/budget, a bigger step in their careers is obviously what top-exec workers aim for.
(Not counting Keller in this, since he's been a tech wanderer for a long time, so for him this is just another bus stop on his "challenge my mind" odyssey.)
The only way AMD can compete against this kind of $tuff is a, good old rumour, merge with another giant company (like Samsung or whatnot). Until then, they'll have to heroically keep fighting the eternal uneven war (against two giants at the same time (Intel and nVidia)). Considering what they can achieve occasionally (like Athlon, and some GPUs series), it's a massive luck that we still can sometimes make a good case of choosing AMD (hope we can do it even more often on years to come)... plus all the new tech standards and advancements they're always contributing to (multi-core cpus, 64bit, low level API, etc...).
with different numbers out of it game the coffe lakes that are freaking great cpus.
Change is good i wish them good luck at Intel and for AMD who has to bring new people abord i hope that it will bring more innovation.
Intel is serious about discrete graphics and hiring talented people.
NV shits their pants already and comes up with GPP to make sure Intel graphics don't get any traction.