Tuesday, May 8th 2018
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A Push for the Higher Margin: Intel Reportedly Discontinues Production of Its H310 Chipset
A report straight out of DigiTimes, citing industry sources, says that Intel has discontinued production of its H310 chipset. The decision has apparently stemmed from lower than expected production capacity for chipsets on the 14 nm process. When that happens, production focus must shift to a specific part: in this case, Intel obviously went with the option with the lower opportunity cost, and increased production of the Z370 chipset: the one with the increased feature-set, and, most likely than not, higher margins.
After a single month of tight supply for the H310 chipset, motherboard makers are now forced to use Intel's B360 chipset in their more cost-conscious options as well - a part which carries higher cost, and thus precludes manufacturers from hitting all the price points they usually would with a fully vertical Intel chipset lineup. Speculation has emerged claiming Intel suspended the supply of H310 because they have chosen to conduct a manufacturing process change from the tight-supply 14 nm (used across almost all of Intel's production stack, both consumer and enterprise) to a 22 nm fabrication technology. Further speculation places this constrained 14 nm supply as existent because of the delay in advancing to 10 nm, a process that Intel expected to be producing in volume by now (and since a while back, to be fair).
Sources:
DigiTies, via ETeknix
After a single month of tight supply for the H310 chipset, motherboard makers are now forced to use Intel's B360 chipset in their more cost-conscious options as well - a part which carries higher cost, and thus precludes manufacturers from hitting all the price points they usually would with a fully vertical Intel chipset lineup. Speculation has emerged claiming Intel suspended the supply of H310 because they have chosen to conduct a manufacturing process change from the tight-supply 14 nm (used across almost all of Intel's production stack, both consumer and enterprise) to a 22 nm fabrication technology. Further speculation places this constrained 14 nm supply as existent because of the delay in advancing to 10 nm, a process that Intel expected to be producing in volume by now (and since a while back, to be fair).
62 Comments on A Push for the Higher Margin: Intel Reportedly Discontinues Production of Its H310 Chipset
Cut that 50-80$ segment completely off - you're going to lose some customers to AMD. Very simple
www.amazon.com/GIGABYTE-B360M-DS3H-LGA1151-Motherboard/dp/B07BQ9SSH7
H310 is very expensive right now, nowhere near what a H110 costs.
In resume there will be a 4th iteration of Skylake in 14nm called Whiskey Lake that will be launched this year together with Cascade Lake (for servers/enthusiast, also in 14nm), and Cannon Lake will be sent to 2019, Ice Lake to 2020.
Source: www.anandtech.com/show/12693/intel-delays-mass-production-of-10-nm-cpus-to-2019
What really amazes me is that Intel keeps delaying a new architecture (Ice Lake) instead of launching it in 14nm, and because of this there will be a 5 year gap (at least) between Skylake and Ice Lake, what in hell are they thinking, by the time they launch Ice Lake it will fight against Zen 2+ or Zen 3.
Of course, no sane person would be buying quad cores, either. They're literally free in the dumpsters (ivy bridge and haswell i7s).
You can buy a million different Pentium
SKUs but can't find a proper low end board.
yeah, I totally agree.
8700K is a monster and I5 8500 is also quite the deal but that's where it ends in my eyes...
MSI H310M PRO-VD = $59.09
MIS H360M PRO-VD = $65.99
We at talking end consumer costs going up by $5-10. That's what people are freaking out about... Even with a B360 board, you can still throw together an office use computer using Intel for cheaper than an AMD system.
pcpartpicker.com/products/motherboard/#c=129,131&sort=price&page=1