Wednesday, June 6th 2018

AMD "Vega" Outsells "Previous Generation" by Over 10 Times

At its Computex presser, leading up to its 7 nm Radeon Vega series unveil, AMD touched upon the massive proliferation of the Vega graphics architecture, which is found not only in discrete GPUs, but also APUs, and semi-custom SoCs of the latest generation 4K-capable game consoles. One such slide that created quite some flutter reads that "Vega" shipments are over 10 times greater than those of the "previous generation."

Normally you'd assume the previous-generation of "Vega" to be "Polaris," since we're talking about the architecture, and not an implementation of it (eg: "Vega 10" or "Raven Ridge," etc.). AMD later, at its post event round-table, clarified that it was referring to "Fiji," or the chip that went into building the Radeon R9 Fury X, R9 Nano, etc., and comparing its sales with that of products based on the "Vega 10" silicon. Growth in shipments of "Vega" based graphics cards is triggered by the crypto-mining industry, and for all intents and purposes, AMD considers the "Vega 10" silicon to be a commercial success.
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61 Comments on AMD "Vega" Outsells "Previous Generation" by Over 10 Times

#26
StrayKAT
I went for Vega recently, and I'm a gamer. Not a miner. Freesync ultimately was what sold me. And I'm not sure how it's dead when they dominate practically all of the console market.
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#27
bug
StrayKATI went for Vega recently, and I'm a gamer. Not a miner. Freesync ultimately was what sold me. And I'm not sure how it's dead when they dominate practically all of the console market.
Consoles is not much of a market to dominate. You sign up Sony, Microsoft and maybe Nintendo and voila! you're set for 5 years. But it is a good revenue stream.
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#28
Darmok N Jalad
Vya DomusNo Vega inside any console currently.
That’s what I was wondering. I thought PS4 Pro and XOX are still using Polaris, so what does AMD mean by current generation? Maybe they are tipping their hand on what will be powering the next generation of consoles?
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#29
Vya Domus
Darmok N JaladThat’s what I was wondering. I thought PS4 Pro and XOX are still using Polaris, so what does AMD mean by current generation? Maybe they are tipping their hand on what will be powering the next generation of consoles?
They never brought up Vega in the context of consoles , that's just people going on a tangent.
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#30
Th3pwn3r
I've said several times but the sales numbers are a product of good timing. And what you can consider success is subjective. If you created something that isn't great but still sells like hot cakes it's not exactly what you wanted to create but you still made a lot money it's not a 100% success.

Edit: To add, this is for BOTH Nvidia and AMD.
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#31
the54thvoid
Super Intoxicated Moderator
What I would love to see is units shipped per model, across both manufacturers (AMD and Nvidia).
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#32
bug
Th3pwn3rI've said several times but the sales numbers are a product of good timing. And what you can consider success is subjective. If you created something that isn't great but still sells like hot cakes it's not exactly what you wanted to create but you still made a lot money it's not a 100% success.

Edit: To add, this is for BOTH Nvidia and AMD.
On top of that, a successful product for the manufacturer is not necessarily a successful product for us, enthusiasts.
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#33
springs113
bugConsoles is not much of a market to dominate. You sign up Sony, Microsoft and maybe Nintendo and voila! you're set for 5 years. But it is a good revenue stream.
Sounds like a lot to dominate to me. A lot of people like to set it and forget it. PC master race but we arent the majority.
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#34
bug
springs113Sounds like a lot to dominate to me. A lot of people like to set it and forget it. PC master race but we arent the majority.
I meant, it's not a market where you have to actively advertise, lest your share declines. Consumers do not get a say in that market, it's only about what manufacturers you manage to sign up.
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#35
Fx
tfdsafThey were a success because of crypto mining, if not for that they would have been abject failure, even more so than Fiji. At least the Fury X was actually competitive in some games with the GTX 980ti, the Vega 64 could barely compete with the GTX 1080. AMD would have been in serious trouble if not for crypto, and considering crypto has slowed down immensly since then, I wouldn't bank on it again to help them through.

They can probably be competitive in AI, computing, etc..., but they need to refocus on high end gaming as well, otherwise they will forever loose to Nvidia and basically have less than 20% shares globally, while Nvidia holds 80% Not to mention the high end graphics are the most profitable, that is where the profit margins are the biggest.

Nvidia essentially created its lead with its high end models, which it sold at absurd prices, but there were absurd idiots willing to buy them.
You should keep in mind that not every gamer runs the top tier(s) of graphics and jumps straight to 1080/1080Ti. Many people dont care of the manufacturer or brand and simply buy a card that fits their budget. I have friends that do this and they even understand hardware.
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#36
bug
tfdsafNvidia essentially created its lead with its high end models, which it sold at absurd prices, but there were absurd idiots willing to buy them.
Can you tell me how many high-end cards are at the top of these charts? store.steampowered.com/hwsurvey/videocard/

I'm guessing part of why Nvidia has such a lead is because of their better perf/W. AMD fans will tell you that's inconsequential, but it costs AMD pretty much the whole laptop market.
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#37
shagath
I don't even care to read other comments. Love my Sapphire Pulse Vega 56 and freesync 144hz on fullhd with ryzen(amd also) :love:.

EDIT: 144fps where it matters and freesync when it doesn't. 142fps stable on far cry 5 or rise of the tomb raider is nothing it being a singleplayer game mainly. You just want a smooth experience. Something new and online(fps-like) matters(as it affects input lag) though like Squad, Quake Champions, next battlefields etc.

EDIT2: Just wanted to add that not talking about 2k/4k. That's not for real 144hz/144fps crowd with current game optimizations. I mean give me a benchmark with a single nvidia 1080ti giving 144fps stable even on 2k with latest deus ex(never going below on deus ex latest on ultra, thats what it would mean). I think it will take 2-4 years before we have cards like that, so without freesync/g-sync can't go above fullhd yet if you are about to go different sync tech.
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#38
Vayra86
Darmok N JaladThat’s what I was wondering. I thought PS4 Pro and XOX are still using Polaris, so what does AMD mean by current generation? Maybe they are tipping their hand on what will be powering the next generation of consoles?
AMD uses a custom design for the consoles. And it will obviously be based on their more recent architecture, because it extracts more performance at lower cost. I would personally consider some revamp of a Ryzen 2400G with more attention to GPU.

Regardless, consoles have literally zero to do with any of all this and frankly its an uninteresting subject. You don't choose your parts in there anyway and you cannot even gauge performance from what architecture is used either.
shagathI don't even care to read other comments. .
With your third post on this forum, that's an odd statement to make. Start a blog I'd say...
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#39
shagath
Vayra86With your third post on this forum, that's an odd statement to make. Start a blog I'd say...
Well I check techpowerup news hourly, I just rarely "comment". :p I just checked first few comments and it all going off rails figured I give my opinion... and as I wasn't about to fight with anyone, didn't need to read the rest of the comments. If anyone feels like undermined just tell me but it wasn't my plan.

EDIT: You also joined like few years ago, 2014. Been here from 2006. I didnt like having blogs btw, closed all my 3 blogs 18 years ago.
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#40
kruk
bugI'm guessing part of why Nvidia has such a lead is because of their better perf/W.
If this would be true, nVidia wouldn't be able to keep their ground with Fermi. Outside tech-savvy people, unfortunately nobody really cares about perf./Watt ...
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#41
sepheronx
AMD CEO: "Thank you Cryptocoins, you saved our hide!"
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#42
bug
krukIf this would be true, nVidia wouldn't be able to keep their ground with Fermi. Outside tech-savvy people, unfortunately nobody really cares about perf./Watt ...
True. But those building laptops are tech-savvy. And they tend to steer clear of AMD GPUs.
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#43
Totally
bugI'm guessing part of why Nvidia has such a lead is because of their better perf/W. AMD fans will tell you that's inconsequential, but it costs AMD pretty much the whole laptop market.
I'm sorry that's not an AMD fan thing, I remember go back and forth with someone I believe it was a TPU staffer. I was making a point that even though the AMD card was slower it had a better perf/watt. Then got fobbed of by them implying I was poor because I was making a big deal about something that amounts to a few cents on the electric bill.
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#44
kruk
bugTrue. But those building laptops are tech-savvy. And they tend to steer clear of AMD GPUs.
If you are trying to convince me that the tech-savvy people which put Maxwell into laptops aren't putting Polaris into laptops because of perf./watt, you are doing a bad job ...
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#45
Vayra86
krukIf you are trying to convince me that the tech-savvy people which put Maxwell into laptops aren't putting Polaris into laptops because of perf./watt, you are doing a bad job ...
Regardless, there is a reason you don't see them there... And its not their stellar perf/watt for one. Neither is it AMD pushing that segment in any way. So what's left?
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#46
bug
krukIf you are trying to convince me that the tech-savvy people which put Maxwell into laptops aren't putting Polaris into laptops because of perf./watt, you are doing a bad job ...
Why would I want to do that? I mean the sheer number of Polaris (and Vega) equipped laptops would be enough to prove me wrong. Right?
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#47
kruk
bugWhy would I want to do that? I mean the sheer number of Polaris (and Vega) equipped laptops would be enough to prove me wrong. Right?
That doesn't make any sense. How does number of units in laptops confirm that perf/watt is a major driving factor for nVidia's lead?

There is no way you (and others) could convince me that something so easily tunable matters that much. How easily? Just look at Polaris Pro 460 with 16 CU in MacBook Pros. They manage to cut the power in half, but lost only a third of performance (benchmarks exist, look them up). Efficiency can be a minor factor, but don't blow it out of the proportions please.

I have no need for further discussion on this topic (I think I proved my point), so I'm moving out ...
Posted on Reply
#48
bug
krukThat doesn't make any sense. How does number of units in laptops confirm that perf/watt is a major driving factor for nVidia's lead?

There is no way you (and others) could convince me that something so easily tunable matters that much. How easily? Just look at Polaris Pro 460 with 16 CU in MacBook Pros. They manage to cut the power in half, but lost only a third of performance (benchmarks exist, look them up). Efficiency can be a minor factor, but don't blow it out of the proportions please.

I have no need for further discussion on this topic (I think I proved my point), so I'm moving out ...
Oh, you're type of guy that has only convictions, I'm not trying to convince you of anything.
But I won't leave your ramblings unanswered, just in case some noob stumbles upon them.
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#49
Vya Domus
Th3pwn3rI've said several times but the sales numbers are a product of good timing.
Multi billion dolar companies would disagree with that. But it's your choice to believe it's all about good timing.
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#50
medi01
sepheronxAMD CEO: "Thank you Cryptocoins, you saved our hide!"
Both Vega56 and Vega64 are good (56 is great) at MSRP and below.
bugWhy would I want to do that? I mean the sheer number of Polaris (and Vega) equipped laptops would be enough to prove me wrong. Right?
Wrong.
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