Wednesday, June 20th 2018
NVIDIA's Next-Gen Graphics Cards to Launch in Q3 2018, Breadcrumb Trail Indicates
We the media and you enthusiasts are always getting scare jumps every time a high-profile launch is announced - or even hinted at. And few product launches are as enthusing as those of new, refined graphics cards architectures - the possibilities for extra performance, bang for buck improvements, mid-tier performance that belonged in last generation's halo products - it's all a mix of merriment and expectation - even if it sometimes tastes a little sour.
Adding to the previous breadcrumbs neatly laid-out regarding NVIDIA's Hot Chips presentation on a new "Next Generation mainstream GPU", the source for et another piece of bread that would make Grettel proud comes from Power Logic, a fan supplier for numerous AIB partners (company representative holding an EVGA graphics card below), who have recently said they expected "Q3 orders to be through the roof". Such an increase in demand usually means increased orders as AIB partners stock up on materials to produce a substantial enough stock for new product launches, and does fall in line with the NVIDIA Hot Chips presentation in August. Q3 starts in July, though, and while the supply-chain timings are unknown, it seems somewhat tight for a July product launch that coincides with the increased fan orders.It's more likely, though, that we're looking at a product launch and announcement that precedes the Hot Chips presentation. This breadcrumb trail could be not much more than wishful thinking, though: NVIDIA CEO Jensen Huang himself said at COMPUTEX 2018 that we might have to wait for a long time before new GeForce hardware is actually launched.This is both expected and unexpected for a variety of reasons. Personally, I believe NVIDIA would only reap benefits by introducing its new 1100 or 2000 series GeForce graphics cards before AMD has its act together for their next generation Radeon products. NVIDIA has enjoyed an earlier time to market with their solutions for some time now, and that means they tend to entrench themselves in the market with their new solutions first, addressing the urge for users to get the next shiny piece of graphics hardware they can. At the same time, it gives them the opportunity to launch products with raised costs upfront (if mumblings of increased base pricing of GeForce products to capitalize on expected cryptocurrency demand are anything to go by). This means the company could begin filling up its war chest for price cuts should AMD pull a rabbit out of its proverbial hat with an extremely competitive lineup of products - as it has done in the past.
Sources:
WCCFTech on Power Logic, PC World - NVIDIA CEO Jensen Huang on Delay in New Hardware
Adding to the previous breadcrumbs neatly laid-out regarding NVIDIA's Hot Chips presentation on a new "Next Generation mainstream GPU", the source for et another piece of bread that would make Grettel proud comes from Power Logic, a fan supplier for numerous AIB partners (company representative holding an EVGA graphics card below), who have recently said they expected "Q3 orders to be through the roof". Such an increase in demand usually means increased orders as AIB partners stock up on materials to produce a substantial enough stock for new product launches, and does fall in line with the NVIDIA Hot Chips presentation in August. Q3 starts in July, though, and while the supply-chain timings are unknown, it seems somewhat tight for a July product launch that coincides with the increased fan orders.It's more likely, though, that we're looking at a product launch and announcement that precedes the Hot Chips presentation. This breadcrumb trail could be not much more than wishful thinking, though: NVIDIA CEO Jensen Huang himself said at COMPUTEX 2018 that we might have to wait for a long time before new GeForce hardware is actually launched.This is both expected and unexpected for a variety of reasons. Personally, I believe NVIDIA would only reap benefits by introducing its new 1100 or 2000 series GeForce graphics cards before AMD has its act together for their next generation Radeon products. NVIDIA has enjoyed an earlier time to market with their solutions for some time now, and that means they tend to entrench themselves in the market with their new solutions first, addressing the urge for users to get the next shiny piece of graphics hardware they can. At the same time, it gives them the opportunity to launch products with raised costs upfront (if mumblings of increased base pricing of GeForce products to capitalize on expected cryptocurrency demand are anything to go by). This means the company could begin filling up its war chest for price cuts should AMD pull a rabbit out of its proverbial hat with an extremely competitive lineup of products - as it has done in the past.
35 Comments on NVIDIA's Next-Gen Graphics Cards to Launch in Q3 2018, Breadcrumb Trail Indicates
You will have to sit by your PC, hitting F5 on the 'buy now' button for days :)
September launch?....more like November/December before you'll be able to buy one from the usual places without being put on a pre-order list.
If AMD will really not have any competition for these then NV will feel free to really increasing the prices as there will be no competition.
- Reports out of Taiwan now suggest that Nvidia has a gaming GPU inventory problem.
- 'Semiaccurate' reported on the issue yesterday, and cited excess inventory in the channel as the primary reason for new gaming GPU delay.
- The glut is so severe that one top Asian OEM partner reportedly returned 300k GPUs to Nvidia.
I find the fact quite enjoyable.And I'm not sure about the rest of the news either. Currently Nvidia cards still ships a little above MSRP. If they'd be collecting dust, a price cut would take care of excess inventory.
If I had to guess, Nvidia is dragging their feet because with no Navi in sight, they can still milk Pascal (in the consumer space) and Volta (for other uses).
I guess AMD will need to make a move so that NVIDIA stops milking like Intel milked their 4 cores.
if i knew i would have taken a Vega 64 (that is slightly above a 1070) and was kinda cheaper at launch, for me, than a 1070
oh well ... i can still sell my 1070 with a good return on the initial investment even if used, thanks to the mining craze, and since now the one that took the 1080 launch MSRP is the 1070Ti ... uh... wait ... 1070 for 1070Ti or 1080 is not an upgrade .... 1080Ti would maybe be one .... but at 2 time the price ... nuuuhhh ...
oh well i guess i have to wait till the 11XX hit the shelves and try to get a 2nd hand (non miner) 1080Ti ... at a [sarcasme]almost MSRP like price[/sarcasme]
A node shrunk Vega will still not come close to competing with Pascal, so Nvidia is in no rush to push 7 nm. If history is any indication, they will prioritize datacenter GPUs on 7 nm.
oh well i am stuck with Ngreedia, but, positive note, i am still glad i bought it before mining craze .... 526chf (1080 msrp) before.... 699-726 after ... (good side i can sell it for 526 and tell the buyer it's a steal, because : 173-200chf less than regular market price :laugh: (joking))
Thank you nGreedia for helping me saving more money. :laugh:
Ryzen is merely on par with Intel.
Merely on par in GPU market doesn't work for AMD, we have been there, seen that, nVidia's FUD is that strong. Even crappy 960 outsold 280/280x.
Heck, even vastly superior doesn't work, even back in Fermi times nVidia outsold it.
Prepare to see the industry's highest ever single GPU prices, for the gamers.