We the media and you enthusiasts are always getting scare jumps every time a high-profile launch is announced - or even hinted at. And few product launches are as enthusing as those of new, refined graphics cards architectures - the possibilities for extra performance, bang for buck improvements, mid-tier performance that belonged in last generation's halo products - it's all a mix of merriment and expectation - even if it sometimes tastes a little sour.

Adding to the previous breadcrumbs neatly laid-out regarding NVIDIA's Hot Chips presentation on a new "Next Generation mainstream GPU", the source for et another piece of bread that would make Grettel proud comes from Power Logic, a fan supplier for numerous AIB partners (company representative holding an EVGA graphics card below), who have recently said they expected "Q3 orders to be through the roof". Such an increase in demand usually means increased orders as AIB partners stock up on materials to produce a substantial enough stock for new product launches, and does fall in line with the NVIDIA Hot Chips presentation in August. Q3 starts in July, though, and while the supply-chain timings are unknown, it seems somewhat tight for a July product launch that coincides with the increased fan orders.It's more likely, though, that we're looking at a product launch and announcement that precedes the Hot Chips presentation. This breadcrumb trail could be not much more than wishful thinking, though: NVIDIA CEO Jensen Huang himself said at COMPUTEX 2018 that we might have to wait for a long time before new GeForce hardware is actually launched.This is both expected and unexpected for a variety of reasons. Personally, I believe NVIDIA would only reap benefits by introducing its new 1100 or 2000 series GeForce graphics cards before AMD has its act together for their next generation Radeon products. NVIDIA has enjoyed an earlier time to market with their solutions for some time now, and that means they tend to entrench themselves in the market with their new solutions first, addressing the urge for users to get the next shiny piece of graphics hardware they can. At the same time, it gives them the opportunity to launch products with raised costs upfront (if mumblings of increased base pricing of GeForce products to capitalize on expected cryptocurrency demand are anything to go by). This means the company could begin filling up its war chest for price cuts should AMD pull a rabbit out of its proverbial hat with an extremely competitive lineup of products - as it has done in the past.