Tuesday, November 13th 2018

NVIDIA Deploys GP104 GPU for GDDR5X version of GeForce 1060

by
Raevenlord
 Discuss (65 Comments)
NVIDIA has just shown us one of the most ingenious ways of creating new custom, competitive SKUs for the midrange market without spending any additional amounts of money on R&D, wiring, or memory controller work: just reuse the chips that already have that work done. This is the case for NVIDIA's new GTX 1060 GDDR5X graphics card, which the company has "designed" to further fill in the gaps on its midrange offerings against a revamped Radeon RX 590.
Instead of reworking a purpose-built memory controller solution compatible with the GP106 GPU, the company has gone and carved the SKU from its existing GP104 silicon - which already supports the GDDR5X memory subsystem due to its implementation on the GTX 1080 (GP104) and 1080 Ti (GP102) graphics cards. A smart usage of GP104 inventories - which have been superseded by NVIDIA's new RTX 20-series in the high end - or of very defective dies (remember the GTX 1060 has half the shaders, at 1280, compared to the GTX 1080's 2560). This decision by NVIDIA could also go some way in explaining dwindling inventories and increasing pricing of GTX 1080 graphics cards, as chips that could have been used for that SKU are (possibly) being used for the new GTX 1060.
The discovery came courtesy of a teardown on iGame's GTX 1060 U-TOP V2, which features a triple-fan cooling solution, 2x 8-pin power connectors, and an 8+2 phase power delivery design, via Taobao. Apparently, even the SLI fingers remain on the card, which if you'll remember, never where supported on NVIDIA's GTX 1060 - a result of iGame's decision to simply reuse their PCB design for the usually much more powerful, GP104-based GTX 1080.
Sources: Taobao, via Videocardz

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65 Comments on NVIDIA Deploys GP104 GPU for GDDR5X version of GeForce 1060

#51
I No
Vya DomusYou still attributed the poor sales to PR, which again , makes little to no sense.
Dude, really? Check nVidia's keynote vs AMD's. You'll catch the drift sooner or later, unless your product is marketed it won't sell, have you been living under a rock? Apple's got lines of dullards waiting in font of a store after 1 ad campaign. Do you actually think that showcasing your product better won't impact your sales? What was the last PC gaming event that you saw AMD's name in the line-up and how many did you see nVidia headlining. THAT sells your product not some lame keynote where everyone is half asleep and when you bring out the "new" tech the crowd goes mild. Also if you take into account the horrible driver support that AMD had back in those days you'll start seeing a picture. Think I stated this a couple of times now, you can have the most powerful GPU on the planet and it would cost $1 to produce, if you can't sell your product to the masses, it's your own damn fault.
Posted on Reply
#52
Vya Domus
I Nounless your product is marketed it won't sell, have you been living under a rock?
Marketing != PR. Dude, really ? Do you not know the meaning of these words ?
Posted on Reply
#53
I No
Vya DomusMarketing != PR. Dude, really ? Do you not know the meaning of these words ?
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now advertising is also a part of greater PR Activities.[3] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[4] The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:[1] Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations.


Please enlighten me.
Posted on Reply
#54
INSTG8R
Vanguard Beta Tester
I NoDude, really? Check nVidia's keynote vs AMD's. You'll catch the drift sooner or later, unless your product is marketed it won't sell, have you been living under a rock? Apple's got lines of dullards waiting in font of a store after 1 ad campaign. Do you actually think that showcasing your product better won't impact your sales? What was the last PC gaming event that you saw AMD's name in the line-up and how many did you see nVidia headlining. THAT sells your product not some lame keynote where everyone is half asleep and when you bring out the "new" tech the crowd goes mild. Also if you take into account the horrible driver support that AMD had back in those days you'll start seeing a picture. Think I stated this a couple of times now, you can have the most powerful GPU on the planet and it would cost $1 to produce, if you can't sell your product to the masses, it's your own damn fault.
Far Cry 5 and AC Odyssey are both A!MD games and both leverage Freesync 2 and HDR. I’m making use of both of those AMD techs
Posted on Reply
#55
Vya Domus
I NoThe aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.
Any marketing mentioned in there ? You even wrote it in bold. Maybe you missed this bit :
I NoThis differentiates it from advertising as a form of marketing communications.
I NoPlease enlighten me.
There you go.
Posted on Reply
#56
I No
Vya DomusAny marketing mentioned in there ? You even wrote it in bold. Maybe you missed this bit :





There you go.
"Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:[1] Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. "

do tell
Posted on Reply
#57
Vya Domus
I Nodo tell
Can't be bother any longer, you proved too resilient.
Posted on Reply
#58
I No
INSTG8RFar Cry 5 and AC Odyssey are both A!MD games and both leverage Freesync 2 and HDR. I’m making use of both of those AMD techs
Good. And you do that because that was the selling point of said products. What was the 380's selling point? "you should buy ours because it's better" or "Hey our drivers aren't that crappy" ?
Posted on Reply
#59
INSTG8R
Vanguard Beta Tester
I NoGood. And you do that because that was the selling point of said products. What was the 380's selling point? "you should buy ours because it's better" or "Hey our drivers aren't that crappy" ?
I’m on my 2nd Freesync monitor I’ve owned Fury and now Vega and have been with ATI/AMD since the 9600. the crappy drivers thing is a fallacy. I’m also a beta tester and even on betas I’ve experienced very few issues and they are quickly corrected because of the Vanguard team . All you got is the DX11 overhead, that’s legit, anything else is anti AMD nonsense.
Posted on Reply
#60
I No
INSTG8RI’m on my 2nd Freesync monitor I’ve owned Fury and now Vega and have been with ATI/AMD since the 9600. the crappy drivers thing is a fallacy. I’m also a beta tester and even on betas I’ve experienced very few issues and they are quickly corrected because of the Vanguard team . All you got is the DX11 overhead, that’s legit, anything else is anti AMD nonsense.
Up until Raja took over the bad driver trend was all over the place, had my issues with a 290x, more than with the nvidia equivalent. AMD's reddit was full of complaints, more than nVidia's camp that was. The main reason why people were so upset was that most of the improvements that gen got was after the next gen was out, day 1 performance being lacking, thus that "fine wine" trend started. Seeing improvements that should've been there in the first couple of months tops after 1-2 years isn't quite ok with people. At launch the 380 performed on par with the 960.


Also reviews kinda helped people in making a decision:
www.techspot.com/review/1019-radeon-r9-390x-390-380/page8.html
Posted on Reply
#61
rtwjunkie
PC Gaming Enthusiast
Vya DomusYou're forgetting the fact that 104 wasn't even a high end part to begin with. It's just 310 mm^2, a couple of years ago that would have been the xx60 part from the very start.
I had to laugh at your continued walls of text you keep writing to try to prove your own bolded part. Bottom line, that is not a given and has not been the case. We have to go all the way back to Kepler to find one x60 specialty offshoot model using 104 chip, and that is the 660Ti. So yeah, Nviidia has been damned consistent.
Posted on Reply
#62
Ruru
S.T.A.R.S.
medi013Gb 1060, 6Gb 1060, oh, faster 6Gb 1060.

Works very well in #cluelessbuygreen market.
Don't forget the 5GB model for Chinese market. :D
Posted on Reply
#63
INSTG8R
Vanguard Beta Tester
I NoUp until Raja took over the bad driver trend was all over the place, had my issues with a 290x, more than with the nvidia equivalent. AMD's reddit was full of complaints, more than nVidia's camp that was. The main reason why people were so upset was that most of the improvements that gen got was after the next gen was out, day 1 performance being lacking, thus that "fine wine" trend started. Seeing improvements that should've been there in the first couple of months tops after 1-2 years isn't quite ok with people. At launch the 380 performed on par with the 960.


Also reviews kinda helped people in making a decision:
www.techspot.com/review/1019-radeon-r9-390x-390-380/page8.html
FWIW just because your card wasn’t listed in the improvements/fixes doesn’t mean it didn’t get any. You’re always going to list improvements on your latest and greatest. Can’t cover the whole product stack.
Posted on Reply
#64
Casecutter
m4dn355
Interesting I might have missed that version just as TPU own GPU Data Base has it missing. A perhaps photoshopped Box proves what?
Posted on Reply
#65
m4dn355
CasecutterInteresting I might have missed that version just as TPU own GPU Data Base has it missing. A perhaps photoshopped Box proves what?
Nothing to prove - just 1080 meets 1060 in a position numero 69
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