It looks like RTX technology won't make it to sub-$250 market segments as the GPUs aren't fast enough to handle real-time raytracing, and it makes little economic sense for NVIDIA to add billions of additional transistors for RT cores. The company is hence carving out a sub-class of "Turing" GPUs under the TU11x ASIC series, which will power new GeForce GTX family SKUs, such as the GeForce GTX 1660 Ti, and other GTX 1000-series SKUs. These chips offer "Turing Shaders," which are basically CUDA cores that have the IPC and clock-speeds rivaling existing "Turing" GPUs, but no RTX capabilities. To sweeten the deal, NVIDIA will equip these cards with GDDR6 memory. These GPUs could still have tensor cores which are needed to accelerate DLSS, a feature highly relevant to this market segment.

The GeForce GTX 1660 Ti will no doubt be slower than the RTX 2060, and be based on a new ASIC codenamed TU116. According to a VideoCardz report, this 12 nm chip packs 1,536 CUDA cores based on the "Turing" architecture, and the same exact memory setup as the RTX 2060, with 6 GB of GDDR6 memory across a 192-bit wide memory interface. The lack of RT cores and a lower CUDA core count could make the TU116 a significantly smaller chip than the TU106, and something NVIDIA can afford to sell at sub-$300 price-points such as $250. The GTX 1060 6 GB is holding the fort for NVIDIA in this segment, besides other GTX 10-series SKUs such as the GTX 1070 occasionally dropping below the $300 mark at retailers' mercy. AMD recently improved its sub-$300 portfolio with the introduction of Radeon RX 590, which convincingly outperforms the GTX 1060 6 GB.