Tuesday, February 4th 2020
Mercedes and AMD Announce Multi-Year Partnership
The Mercedes-AMG Petronas Formula One Team is delighted to announce today a multi-year partnership with high-performance computing leader AMD, a technology supplier of supercomputing, simulation, PC and data center technologies. The new partnership combines the two companies' passion for extreme performance and will see the AMD logo on both sides of the cockpit of the team's 2020 car, on the drivers' race suits and team clothing and on the engineering station.
The new partnership will also see the Mercedes-AMG Petronas Formula One Team pilot the use of AMD commercial solutions, including AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimize the team's various workstreams. "At AMD, we are at our best when we create disruptive technologies that push the envelope of what is possible in high-performance computing," said John Taylor, chief marketing officer at AMD. "We are thrilled to join forces with the Mercedes-AMG Petronas Formula One Team, a team operating at the cutting edge of technology and with whom we are a shared spirit in delivering incredible innovation and performance from the factory to the racetrack."
"Innovation is at the heart of Formula One, we always try and push the technological boundaries in our hunt for performance," said Toto Wolff, Team Principal and CEO of the Mercedes-AMG Petronas Formula One Team. "We are delighted to have AMD join our team as a partner and we look forward to the journey ahead of us as we explore sophisticated solutions to unlock untapped performance potential."
The Mercedes-AMG Petronas Formula One Team will run its 2020 F1 car, including AMD branding, for the first time on Friday, February 14, 2020.
The new partnership will also see the Mercedes-AMG Petronas Formula One Team pilot the use of AMD commercial solutions, including AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimize the team's various workstreams. "At AMD, we are at our best when we create disruptive technologies that push the envelope of what is possible in high-performance computing," said John Taylor, chief marketing officer at AMD. "We are thrilled to join forces with the Mercedes-AMG Petronas Formula One Team, a team operating at the cutting edge of technology and with whom we are a shared spirit in delivering incredible innovation and performance from the factory to the racetrack."
The Mercedes-AMG Petronas Formula One Team will run its 2020 F1 car, including AMD branding, for the first time on Friday, February 14, 2020.
26 Comments on Mercedes and AMD Announce Multi-Year Partnership
Besides, damn AMD is flowing with cash rn.
Mercedes is going to use AMD CPUs for their HPC? Or maybe embedded in cars? Wow!
Nope. AMD became a sponsor of an F1 team.
Unbelievable.
About AMD and Ferarri relationship, I recently read this article :
How one dinner with Ferrari saved AMD from financial collapse
www.pcgamesn.com/amd/ferrari-f1-sponsorship-financial-globalfoundry-deal
Partnership suggests extensive product using, maybe exclusiveness.
I have a few AMD chips at home. This doesn't make me an AMD partner.
Also, lets be honest, F1 team is NOT a large client.
AMD logo on the car means cash is almost surely flowing to the F1 team, not the other way round. That's how F1 works. Which doesn't make it any less important as a marketing project.
www.globenewswire.com/news-release/2018/04/14/1471655/0/en/AMD-is-Proud-to-Present-a-Multi-Year-Partnership-with-Scuderia-Ferrari.html
I hope this is just because AMD are using speculation to achieve accumulation with their revenues still and that this year they'll be able to make serious net income to be sustainable long term as EPYC/Ryzen mobile sales start bolstering their figures (also don't forget next gen consoles).
I'm pretty sure "free hardware" is not the only payment involved - especially for such a good logo location on the car. We're talking about few million GBP.
It's just an F1 team in the end. They don't buy that much IT stuff. :)
Yes, it's 2020. We have car telemetry and things like that. You may not believe this, but they even use smartphones!
Mercedes F1 team's budget for 2019 was $484M. From 2021 onward it will be limited to $175M.
So there isn't much to spend. Keep in mind a lot (maybe most) of it goes to sallaries and actually making the parts.Right. Having a discussion is so 90s.
My participation in this thread will be more TPU-compliant from now on.
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RIP Intel!
They are not a large entity by corporate standards. They don't employ a lot of people (500-600). They don't use a lot of computers. They don't, unlike some people here may think, own huge HPC clusters for simulations.
The other input is that starting from season 2021 Mercedes' budget will be almost 3 times smaller than it is now, so they'll spend even less on R&D (because they still need to pay the drivers, mechanics and actually manufacture the car).
And of course there's the matter of Mercedes quitting F1, which seems very likely. So the multi-year partnership may shrink to 1-2 seasons. Which doesn't mean they won't move to another racing class and take AMD with them (e.g. to endurance racing or rallying). They could also make AMD a partner for their Formula E Team.
So it's a nice marketing excercise, but we should neither overestimate the amount of stuff Mercedes F1 Team will buy from AMD, not the implications of this for the Mercedes products you can actually buy (i.e. the whole Daimler AG). That's all I wanted to say.
And it started with a clickbait title. :)
But other than that: awesome, AMD rulezzz, no reason to buy Intel anymore.
media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=45559311
and here as well:
www.amd.com/en/press-releases/2020-02-04-amd-and-mercedes-amg-petronas-formula-one-team-announce-multi-year
I know it's just a nuisance, but it's so important in proper journalism to take care of stuff like that. And I though TPU had higher ambitions.
Imagine a situation where Mercedes leaves F1 and the article title could say:
"Mercedes ceases operation after 2021" :)
Also, since this text is copied, a source is mandatory (one of the links above would do). Otherwise the label should say "plagiarism", not "press release". :)
www.mercedesamgf1.com/en/news/2020/2020-02/amd-partner-announcement/