Tuesday, January 5th 2021
ASUS Officially Increases Prices of Graphics Cards and Motherboards
ASUS has today prepared a gift for everyone involved in the PC community. The company announced that starting from today, prices of PC components like graphics cards and motherboards will get increased. Apparently, ASUS has decided to adjust the prices due to the increased cost of components, logistics, and operations. It is reported that the company was working closely with its partners to minimize the increase of pricing, however, that has turned out to be impossible and ASUS has been forced to increase prices. Starting with ASUS'es official store, over the retailers like Newegg and Amazon, consumers are expected to see increased pricing of ASUS components.
ASUS store has listed the following components at their respectable prices:
Source:
VideoCardz
Juan Jose Guerrero III - ASUS's Technical Product Marketing ManagerUpdate regarding MSRP pricing for ASUS components in 2021.This update applies to graphics cards and motherboards* We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change. *additional models may see an increase as we moved further into Q1.
- ROG-STRIX-RTX3090-O24G-WHITE: $2,109.99
- ROG-STRIX-RTX3090-O24G-GAMING: $ 1,979.99
- RTX3090-24G-EK: $2,014.99
- TUF-RTX3090-O24G-GAMING: $1,839.99
- ROG-STRIX-RTX3080-O10G-WHITE: $1,049.99
- ROG-STRIX-RTX3080-O10G-GAMING: $ 929.99
- RTX3080-10G-EK: $999.99
- TUF-RTX3080-O10G-GAMING: $859.99
- ROG-STRIX-RTX3070-O8G-WHITE: $779.99
- ROG-STRIX-RTX3070-O8G-GAMING: $699.99
- RTX3070-8G-EK: $729.99
- TUF-RTX3070-O8G-GAMING: $649.99
- KO-RTX3070-O8G-GAMING: $639.99
- DUAL-RTX3070-O8G: $599.99
- ROG-STRIX-RTX3060TI-O8G-GAMING: $599.99
- TUF-RTX3060TI-O8G-GAMING: $ 529.99
- KO-RTX3060TI-O8G-GAMING: $519.99
- DUAL-RTX3060TI-O8G: $ 499.99
85 Comments on ASUS Officially Increases Prices of Graphics Cards and Motherboards
I guess upgrades are off the table for quite some time.
Bullshit.
more companies will follow suit, it only makes sense given the current shortages.
Scalpers, bots, miners, retailers and now the companies themselves.
Asus wants to change market, haha, dream on.
Asus makes good products as far as I know, but these prices are ridicuolus.
Like 3-4 normal boards are enough...
But hey... we can just increase the price and suckers will still buy it.
And we will wish for a $700 RTX 3070 and $1000 RTX 3080...
If starting from this moment nobody would buy asus products. What would they do? Of course lower the prices so that they wont go du duu bancrupt. And they are already asking from us premium price for their gpu's and motherboards.
Not that this matters really, MSRP never existed in the real world for many of these things and you'll likely find these for even more that they claim they cost in actual stores.
That is if you find any in the first place, this is inconsequential, it's pretty clear by now that most have gone straight to mining farms.
Not much to comment on the topic... whatever TPU says, people will still buy Le AsUs!!!11 in large quantities. It's how it has always been in the industry: from a $400 GPU flagship to a $450 8/16 CPU (up from $300).