Thursday, January 14th 2021
MSI, ASUS Z590 Motherboard Lineup Surface; MSI Models up to €999, ASUS up to €1516
The Z590 motherboard lineups for both MSI and ASUS have just released and... They are interesting, to say the least. MSI will have as many as 12 different motherboard solutions, with the top one, the über-high-end MEG Z590 GODLIKE, retailing for as much as €999 ($1019). The MEG GODLIKE has faced a deep redesign compared to its predecessor, and there are two new MEG products directly under it - the MEG Z590 ACE and MEG Z590 UNIFY which are priced in a slightly less outrageous way (€479 for the MEG ACE, €379 for the MEG UNIFY). The cheapest MSI option stands as the Z590-A PRO, as €189.
As for ASUS, well... Things are looking pricey as well throughout its 13 models. The company's flagship model Z590 ROG MAXIMUS XIII EXTREME GLACIAL will go for a cool, not-at-all-collected €1516 (but that pricing does include a custom liquid-cooling monoblock designed in collaboration with EK). Descend a couple of steps down the ASUS product line ladder and you'll find the ROG MAXIMUS XIII EXTREME (€960) and the ROG MAXIMUS XIII HERO/APEX motherboards for €505. The cheapest ASUS motherboard mimics MSI's pricing at €189; for those euros, you'll snag yourself a PRIME Z590M-PLUS motherboard (check ASUS' entire lineup after the break). Is it just me, or it's getting pricier to keep DIY desktop construction as a hobby?
Sources:
ASUS, MSI
As for ASUS, well... Things are looking pricey as well throughout its 13 models. The company's flagship model Z590 ROG MAXIMUS XIII EXTREME GLACIAL will go for a cool, not-at-all-collected €1516 (but that pricing does include a custom liquid-cooling monoblock designed in collaboration with EK). Descend a couple of steps down the ASUS product line ladder and you'll find the ROG MAXIMUS XIII EXTREME (€960) and the ROG MAXIMUS XIII HERO/APEX motherboards for €505. The cheapest ASUS motherboard mimics MSI's pricing at €189; for those euros, you'll snag yourself a PRIME Z590M-PLUS motherboard (check ASUS' entire lineup after the break). Is it just me, or it's getting pricier to keep DIY desktop construction as a hobby?
- ROG MAXIMUS XIII EXTREME GLACIAL - €1516 - Available Q1 / 2021
- ROG MAXIMUS XIII EXTREME - €960 - Available Q1 / 2021
- ROG MAXIMUS XIII HERO - €505 - Available End of February 2021
- ROG MAXIMUS XIII APEX - €505 - Available Q1 / 2021
- ROG STRIX Z590-E GAMING WIFI - €378 - Available End of February 2021
- ROG STRIX Z590-F GAMING WIFI - €341- Available End of February 2021
- ROG STRIX Z590-A GAMING WIFI - €328 - Available End of February 2021
- ROG STRIX Z590-I GAMING WIFI - €378 - Available Q1 / 2021
- PRIME Z590-A - €277 - Available End of February 2021
- TUF GAMING Z590-PLUS WIFI - €252 - Available End of February 2021
- TUF GAMING Z590-PLUS - €239 - Available Q1 / 2021
- PRIME Z590-P - €201 - Available Q1 / 2021
- PRIME Z590M-PLUS - €189 - Available Q1 / 202
50 Comments on MSI, ASUS Z590 Motherboard Lineup Surface; MSI Models up to €999, ASUS up to €1516
"Stupid is as stupid does" hehehe....
Aint no GD friggin way I'm eva,eva, eva gonna pay ANYWHERE near $1k for ANY mobo, waterblocks be damned.....
Well, not unless of course I win that $700Mil+ powerball lottery, like, tomorrow.....
And why the hell are there absolutely ZERO specs/features listed for these boards, wtf ? Yea I know it's just a copy/paste press release, but still....
These are not for you or I to buy, these are products for brand building/recognision, only to be shown off and reviewed by Linus or GN or so.
EDIT: im a bit baffled by all these reactions tbh, like...do you guys go over to some Bugatti forum to complain how outrages it is that they ask 3 million dollars for their new car?
Or are you actually aware that car isnt for you (heck its barely for anyone, the company loses money on ever single one sold) and just go buy that Ford or whatever you were going to anyway?
Do we not see these 200 to 400 dollar boards that thus are still normally priced that are in those images and lists and mentioned in the article?
These price translate to ~300-400% inflation for top tier MB and keep in mind that Z590 is the "mid range" chipset.
#Capitalism
1. GPU
2. CPU
3. RAM
4. MB, PSU, Case etc
Basically the most FPS for $.
So yeah paying $1k+ for motherboard is insane especially almost everything is on the CPUs anyways.
So 3 times ass much for a motherboard than the max price for top tier cpu on the socket and here I though X570 boards where ridiculous expensive.
Excuse my French but this is literally the most stupid thing I have ever seen so far and I will just say that.. "Sensorer bad cursing words". That helped coming out with my anger. I am all ready pretty annoyed by the lack of cpu and gpu to overprice and now we habve to deal with overpriced motherboard as well. I hate being holding back by miners, Scalpers, the virus and greddy companies.
This is getting out of hand, if this continues for a few more years PC gaming will drop to a step decline.
What are these board makers smoking.
There is no upgrade path on these boards past Rocket Lake S you gotta be a real genius to spend this kinda cash on one of these just to do it again for alderlake.
$600-700 is extreme and IMO is only justifiable on HEDT workstation builds or similar. Double that or more for a consumer board is nuts. A full custom block setup could justify a (slightly) higher price but $1500+ for that ASUS board is shameful.
Nothing drives prices down quite like zero sales.
Not like PCIe 4.0 will add any benefit to gaming or real world performance.
The whole z590 platform feels more like a forced release, I have no idea why they would bother to make such high-end boards for that, AlderLake is supposed to be the real prize, and it's not that far away. Intel even showcased their 12th gen in the 11th gen CES event :D