Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
if you poll Candy Crush users you're going to end up believing the average gamer is a middle aged woman.
I'd like to see this study for it's contextual value.
You can find snipets of past yearly surveys on various Game Industry publications/articles
Or a child microsoft still pushing that silly game lol
And so they did, I assume.
.
I was told TLOU2 is a blast, did you like it?
Do you realize that the whole "reflects their views" is un-falsifiable?
And do you realize that it means it's not a theory, but some sort of religion?
Who had rolled out Sims series, that game where 90%+ of games were women?
It really doesn't.
I find the fine nuances of sheen during the process to be staggeringly poetic.
Scumbag behavior to be sure but no one was denying that part.
Again many hostile people playing RDR if fact most people don't trust others, if they come out with crap you have a few things you can do, like record them and reporting them and as i said before muting them and all so blocking them.
keep complaining about it though to the company and to other places and maybe some one will do some thing about it.
Personally i just ignore\mute\block them as in the end of the day they want that attention.
Keep giving them what they want they going to do it more.
[URL='https://www.theverge.com/2019/1/15/18183843/red-dead-online-black-character-racism']THE VERGE: PLAYING RED DEAD ONLINE AS A BLACK CHARACTER MEANS ENDURING RACIST GARBAGE[/URL]
When you make something normal or in such case acceptable as to people have to learn to deal with it due to a franchises being so big (almost a billion dollars just by itself) expectations for the company aren't that high. Let alone the platform it creates to foster such mindsets.