Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
HAHA, i have a level 54x and 30x chars in RDO ( both dark skinned ) and only twice totally over 3600 hours. Again if some ones playing a role ( not saying it be right too ), your claiming that it rubs off and makes people just what they role playing ?, going by that i am thinking of going out and killing people and robbing them too.
In fact as there are so many asshole there a lot a good people too, then you have the people between who just keep to them self.
Funny thought, i been called cracker more often and it cracks me up. I don't see it or claim it to be racist and even it was no harm done. Again record the shit you might be able to do some thing about it, chances are people already gave youtube \ twitter \ facebook there private details so wtf.
I could tell you the worse people in the game but most would call it racist or some other crap, i know one guy who will not even play with people from their country because how bad they are.
Dam gotta go got a erge to tie up a random and throw them under a train.
I said its fosters the mindset of people being mean to one another. Which you just pointed out. You chose to be accepting of it. That's your right. When you ask others to be accepting of it because you are that's were we differ.
You also asserted that a company would be compelled to do something RS has faced various controversies over the years and its gotten through them virtually unscathed
Kids should not be playing the game, that's a parent issue and there for should be taken court. Again requires you to at least try to do some thing about it, again only twice. I just don't allow them get a rise out of me as that's why they do it.
I see a lot more ass holes, in fact at least one every other day. no chance of counting them even on my hands a feet haha.
Diversity in gaming is a way of recognizing that across the world, people in a position of power have done everything that they could, repeatedly, to ensure that their power isn't diluted. So, by acknowledging that none of those people in power are any better than anyone else, and they certainly don't have the right to belittle others or try to keep them "in their place", some gaming companies have taken the steps to try to show that we're all people. No one is "better than" anyone else simply because of the color of their skin, the people that they love, or the country in which they grew up. Some were more privileged than others. Some had the opportunity to make huge improvements in their lives. And some got a break and were in the right place with the right idea and the willingness to work hard for something they wanted.
And some were hanged for looking at a pretty lady. Or sitting at a drugstore counter. Or sitting on a bus. Diversity and inclusion is the rest of us trying to say "That was wrong. That is wrong. And we don't want it to happen again."
But I suppose people's perspectives vary depending on their age and the era they grew up in.
I find people that think others are bullies or assholes tend to be bleeding hearts or playing the victim card, or even have an agenda even when no wrong is done.
I've found that people who say "Get over it" tend to be bullies.
I knew a kid who stood up to a bully. All I can say is it did not end well for him. Certainly did not improve things for him. It did get him sent home though.
I think we just gotta disagree here man.
Well you gotta do more than stand up, wow slap on the wrist and sent home. Been whipped with the cain for standing up my self and it did pay off as the teachers took more notice from there on and that's just one of the times. Kid never bothered me again and that time was with some 20+ kids watching.
Poor kid got beat up by the school for standing up for him self.
Either way done with this.
2- Maybe the male sex is finally waking up to hurtful hypermasculinity behavior.
Closed.