Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.Key insights from the study include:
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
It would be like my stating " I hate anything with eggs in it. There are too many foods out there with eggs but I love quiche. Quiche is my all time favorite food and I can eat it every day."
Personally, I have no issue with what Intel said. It's corporate speak for "There is a large and under served community of women, people of color, the LGBTQIA+ and those with disabilities. They want to spend more money on games but are finding it hard to find games they like. If the game developers create more games for them, they will buy more gaming hardware, and we at intel can sell more chips! This will better serve our true customer...the stock holder."
As gamer, I've seen this community grow online and I'm surprised more developers are not addressing their desires. I have no problem welcoming more gamers into the community, the healthier it is the better for all us. If i feel a product is being manipulative or focused too much on politics, I'll vote with my wallet. That said If I have to sit through awful "romance" dialogue and cut scenes in games, I think women, people of color, the LGBTQIA+ and those with disabilities should have the option to suffer through it as well.
This is what companies like. Yeah, that was after the thread crapping had already commenced. And even then, I didn't identify any groups, they did that to themselves. Ironic really.
I should have clarified though, not just politics, the toxic waste that is American politics. Reading good. Trees drink water. We live in ponds.
Am I the only one that misses the good old days when you would avoid conversation about politics and religion outside of the appropriate circles?
Who are you trying to convince with that?
On what adult does such sentence work?
You are basically saying you are doing what school children does: shouting some "insult" and when someone looks at you, you mock them...
Or the leftist version, shouting to you (well, I suspect you to me) "X" and whatever you say they respond "that's what an X would say".
You and the others clearly referred to the few people that already commented. You called them "certain groups". So what triggered you already happened. So what are you saying? Look at what you wrote above...I hope that with "the toxic waste that is American politics" you are not complaining, but rather being very proud of the achievement.
It is just demographics if you leave your personal issues at the door. Anyone who actually reads my posts without a shitton of baggage.
You know what? I was right earlier. I'm done here. Have fun in your dumpster. I know it'll be never hard to find a fresh thing to hate.
As for the comments, I am absolutely not surprised, some of the stereotypes about gamers are true, sad as it is.
"Words like "diversity" trigger certain groups like none other. I mean it's rather amazing some days."
Then:
"Yes, lets bring politics into this thread, that's a grand idea..."
And then when I told this is politics: "Yes, but it's unavoidable due to the article. And technically it shouldn't be, as it's really just demographics."
Now you:
"Good job, you just made a nice thing political. It didn't have to be that way."
WTF!!?!?
And "nice thing"... Now neoracism (or simply racism), identitarianism, segregationism, sexism, division, civil unrest, pushing hate among groups, pushing murderous ideologies, defending terrorists and tyrants, pushing lies to no end, etc, etc, etc, because that's what your beloved woke people bring, are nice things?
Ok...
One of the many jokes about this:
Bye... :)
It breaks your whole chain of complex claims that I accused you of anything at the start. The only people I accused of anything, painted targets on themselves, by taking offense to that statement and thus proving it true. It's like a teacher saying "kids, bullying is now banned in this class" and watching the class bully get enraged only to claim "the teacher started it by attacking me!!!"
No, she said don't bully. You painted the rest on yourself. No one even called you a bully, but now it's obvious.
It was just demographics before all the baggage you attatched to it. It was still demographics at the starting statement I made. It ceased to be demographics when you showed your true colors by taking offense to that nonconfrontational statement.
There really isn't a better "explain like I'm 5" way to phrase this. You accuse me of being influenced by twitter and reddit, but I don't even have a twitter and my reddit account is seldom used and has maybe 5 posts. This whole thing is full of obvious personal baggage.
I'd ask you to quit quoting me as future quotes will not be replied to. This is obviously not going anywhere. They are imaginary projections from you onto a policy choice you aparently don't like. I'm glad you know so well what other people think though, you should take out a side job as a mind reader. You think I hate? I do not hate. I pity. I furthermore can't speak for you, but my baggage is rather light. You speak as though you have quite a bit though... that's all I can go by.
As a guy (who also has difficulty finding games they like) I've played a few hours of Control (which isn't great), but it doesn't even enter into my mind that I'm playing as a white-female character - the character is just a conduit for achieving the goals set out by the game designers. Likewise, I highly doubt most MMO players are playing human male or human female based on their real-life image - some will, sure. To that end, we acknowledge then, a great number of games allow the player to choose to be male, female and sometimes other races, then adjust build characteristics - color, weight etc., and I'm sure most of us aren't getting hung up on the fact when we can't. What's the point of putting a gender neutral character selection (outside of tokenism)? As a human, it's still mostly going to look either male or female... I say "it's", because it's a bunch of computer pixels!
So, how are women under-represented in games? I see hundreds of women playing puzzle games on the train every day - and obviously Tomb-raider, Control and MMO's all have female characters - or do women want different games?
Is it racist when a white character kills a character of color - or is it just a game?
What difference would it make if Lara Croft was a lesbian, black or an alien?
Is it unethical to have world vs Nazi games?
Is it wrong to customize your character as a over-skinny or over-weight female character for fear of offending others?
Does a man playing a woman in a game demonstrate a subconscious desire to be a woman?
My wife plays MMO's as male or female characters... Does that mean she subconsciously wants to be a man?
Where does it all end?
I've played several games with LBG friends and absolutely none of them wish they could have a rainbow armband, or have same gender or gender neutral relationships in a game. So what needs to change - and how does anyone, really feel left out?
The world is a strange place, when I can say to (some) people, I identify as a 17 year old Japanese female and they'll accept it - despite it being obviously untrue.
I was commenting on Intels presentation to fit their message. 1) No kidding if you get data from minors they find it hard to buy games because guess what they cost money and a good portion of those surveyed are under or borderline of age to work depending on the state which they were surveyed.
Are they really doing a service or just molding it for their benefit at the expense of the underserved.
Kids should not be learning this shit from games and tv and such. In fact they are kids they needs a kids life not more hassles of what be coming and trying to understand which is way over their heads.